Copyright 2015 Janrain, Inc. All rights reserved. | www.janrain.com | 888.563.3082 | 1

CUSTOMER IDENTITY MANAGEMENTConsumers today are bombarded with information and offers that are simply not relevant, and nearly half may ignore or abandon a brand after receiving just two mistargeted communications. As a result, companies are looking for ways to deliver tailored experiences for each and every customer.

Janrain’s comprehensive identity platform makes it easy for companies to engage with and truly know their customers, while personalizing every interaction. Janrain enables companies to acquire and recognize customers across all digital devices and touchpoints, and collect accurate customer identity data, which they can use to drive marketing effectiveness through improved segmentation, personalization and targeting.

The Janrain Customer Identity Management Platform includes:

RegistrationDeploy a comprehensive registration system that includes data collection forms and workflows to optimize the experience during sign-up. The solution includes workflow logic, validation rules, and pages for your customers to manage their account profiles.

Profile Data Storage and Customer InsightsCollect rich demographic and psychographic profile information your customers share with you during social login and registration into a powerful database. Use this data to segment email campaigns, recommend content and products, and improve targeted marketing. Easily add custom fields, run queries, refresh and export data, and manage your customer records. Transform your personalization strategies with beautiful dashboards that enable you to visualize and segment customer profile data.

Social LoginEnable consumers to quickly and easily create an account using their existing identities from Facebook, Google, Twitter, LinkedIn or more than 30 different providers. Social login is faster and easier than traditional registration processes.

Identity-Driven Marketing

Copyright 2015 Janrain, Inc. All rights reserved. | www.janrain.com | 888.563.3082 | 2

Single Sign-OnEnable seamless navigation for your customers across your network of web properties and partner sites. Eliminate the need for people to re-register or login separately on each site they visit within your ecosystem.

Engagement PlatformJanrain’s Engagement Platform provides brands with a wide range of innovative tools for engaging customers anytime, anywhere, across all devices and platforms with over 20 engagement modules and numerous off-the-shelf and customizable visualizations.

Customer Care PortalIn addition to giving your customers the ability to reset their passwords and edit their profiles, Janrain also provides access for customer service representatives to access profiles at different permission levels, and with the details necessary to deliver personalized service.

Flexible IntegrationsAmplify the power of Janrain’s platform and turn data into action by synchronizing your customer profile data with the email marketing, CMS, web analytics, targeting, CRM, eCommerce and other marketing technologies you already use.

Janrain Customer Identity Management

Janrain Has Been Selected by Leading Brands

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