Rewriting Content

Web designers may perform SEO audits of your website, but changes should be targeted at content that is not performing well. Drastically changing or rewriting content that is performing well can result in a drop in rankings.

Selecting keywords without researching themImplementing keyword without doing the appropriate research beforehand is a common seo mistake. Web designers should research and understand keyword volume and intention before using those keywords within the site copy.

Non-unique Page titles and meta descriptionsAnother common mistake is using a default page title and meta description on every page of your site. Each page on your site should have an unique, optimized title and meta description, and the title should contain target keywords for that page.

Not considering URL Structure

• Avoid Using underscores (“_”), instead Use hyphens (“-”) to separate words• Avoid Using upper- and lower-case letters. Urls should

use all lower-case letters• Fail to use targeted keywords within the URL

Ignoring the impact of site speed

Every second counts when page load times are concerned, and faster sites have higher conversion rates. Web designers must pay close attention to the technical aspects of the site that affect site speed, as no business can afford to have a slow website.

Not implementing redirects

Redirects are essential when a page’s URL changes. Some web designers fail to redirect old pages to new ones, or they redirect defunct urls to the homepage. Redirects preserve the seo value of your old page and transfers almost all of that value to your new page.

Converting Text To Images

web designers May replace text with images, this design choice negatively impacts your site’s search rankings. Text headings and navigation are best As search engines use the keywords in these headings to determine the content of your website.

Thrive Internet Marketing

301 South Center Street

Suite 400

Arlington, Texas 76010

817.642.9686

http://thrivenetmarketing.com

When choosing a Fort Worth web design company to redesign your site, choose one with the skills and knowledge to boost search engine rankings while converting visitors into leads.Thrive Internet Marketing301 South Center StArlington, TX 76010(817) 642-9686

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