1. 1. Avoid Making SEO Mistakes A Beginners GuideTo Search Engine Optimization By Katherine Minett www.ExpertTrafficGurus.com www.facebook.com/ExpertTrafficGurus Feel free to circulate this presentation but Please DONOT change the links or copy as if it is your own
2. 2. What You Will Discover What is Search Engine Optimization (SEO) Why is SEO So Important Where To Use SEO How To SEO Your Website Back Linking Strategies Conclusion
3. 3. What IsSearch Engine Optimization (SEO)
   • • SEO is the process of improving a website's visibility online to attract traffic to a web site.
   • • Getting onto page 1 of the search engine is a goal of many internet marketers. Good website SEO will help achieve this.
   • • It is used in all aspects of internet marketing.
   • • On-Page optimization includes everything on your web site.
   • • Off-Page Optimization is everything off your website, such as back linking strategies.
4. 4. Why is SEO So Important? The internet is a competitive place, with hundreds of thousands of websites all competing for the first page on the search engine, if your website is not optimized, you will not get found.
5. 5. Where To Use SEO The first place to start is to optimize your website(On-Page Optimization). You can also SEO the following:(Off-Page Optimization). Your Article Marketing Your Google Ads Your Video Ads Your Press Releases Your Blogs
6. 6. How To SEO Your Website Decide which keywords you want to use.
   • • Use keywords and keyword phrases that your customers would type into the search box to find your product or service. Use specific keywords that are not too broad.
     • Research usingGoogle Keywords Toolsearch tool. Look for low competition which has sufficient demand.
   • • Select 5 keywords, one being your primary keyword, do this for each page.
7. 7. How To SEO Your Website cont..
   • • Use your primary keyword in the Title, the Headline the first sentence and last sentence of the first paragraph. Use once more in a body of 500 words. Use in the last sentence of the text. Use in the footer.
   • • Put your keyword into the metatitle and meta description boxes for each page.
   • • Use Long Tail Keywords - These are keyword phrases of 2-4 + words that people use to search online. They are less competitive, however, make sure you chose long tail keywords that are specific to your product / service for each web page.
8. 8. How To SEO Your Website cont.. Ensure Good SEO Content:
   • • Update your website regularly with fresh unique content. The search engines will penalize you if you copy content from other sites, also in most instances, it is illegal and some sites have software now that can track if their content has been stolen.
   • • The exception are some article marketing directories that will allow you to use their article as long as you reference them by providing a back link to their site.
   • • Make sure that your grammar and spelling is correct.
9. 9. How To SEO Your Website cont.. Create Back links to your site:
   • • • A back link is when your URL is on another website.
   • • • Back links pointing into your site give credibility to the search engines.
   • • • The more back links the better.
   • • • Use back linking strategies to create back links
10. 10. How To SEO Your Website cont.. Create Outbound links to other websites:
    • • • An outbound link is a URL of another website that is on your website.
    • • • Outbound links add value to your site in the eyes of the search engines.
    • • • Link to non competitor sites that complement your sites content, and adds value to the visitor.
    Include good navigation linking throughout your own site
11. 11. How To SEO Your Website cont.. Other aspects that affect your site SEO:
    • • • Load Speed -How long it takes for your site to load.
    • • • Include hyperlinks of your keyword on each page.
    • • • Use alt tag description of all your images. Use the keyword for that page. Images are content too and they can be found in the search engines and will help rank your site.
12. 12. Backlinking Strategies
    • • To Learn More Click The Title:
    • • Article Marketing
      • 13. Blog Posting
      • 14. Forum Posting
      • 15. YouTube Video
      • 16. Social Bookmarking
      • 17. Directory Submission
      • 18. Link Wheel
      • 19. Press Release
      • 20. Social Media Marketing
        • Facebook, Twitter YouTube, Linked In, Google+
13. 21. Conclusion
    • • The process of Search Engine Optimizationmustbe consistent and ongoing, because the internet is a dynamic place, constantly changing and evolving.
    • • Successful internet marketers outsource some or all of their SEO strategies.
    • • To learn more about SEO and Outsourcing, visitwww.experttrafficgurus.comand download your FREE Report Today which reveals The Secrets To Search Engine Optimization.Available for a limited time!