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Twitter - #SEOMistakes

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Jeff EvansSEO Manager

Katie RedmondSEO Specialist

Bill FaethCo-Founder, CEO

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Keywords & Links

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Duplicate Content1

What is duplicate content?

Google’s definition:“Duplicate content generally

refers to substantive blocks of content within or across

domains that either completely match other

content or are appreciably similar. Mostly, this is not

deceptive in origin.”

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How do I locate duplicate content?

www.siteliner.com

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The results.

Drill down to see that this page has 66% duplicate content.

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This is the actual duplicate content.

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So, how is my website affected by this?

Lose your original content to Omitted Results:1.

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Multiple duplicate links means diluted link juice:2.

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Traffic Loss3.

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How do I fix it

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Write 100% original content on every single page of your website!

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2 Keyword Theming

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What are Keyword Themes?

Keyword themes are groups of related keyword

terms that are grouped together based off of one

main keyword phrase.

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Why are keyword themes valuable?

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Google now believes you are trying to "keyword stuff" a page when you use the same phrase over and over

again.

You must now find relevant keyword phrases that compliment your main phrase and use multiple variations on each and every page of content.

What if I don’t use keyword theming?

This can lead to your site not ranking well, or worse yet, this guy can pull your

site from the results all together!

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Matts Cutts Head of Google’s Web Spam Team

Now What?

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In order to use the Google Keyword Planner, you’ll need to have a

Google AdWords account.

If you don’t have one already, you can set one up at

www.Adwords.Google.com

First you need to access the Google Keyword Planner.

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Just follow the prompts, enter some basic information about you and your business, and you’re ready to go.

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Next, login to your Google Adwords account.

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You’ll be presented with four different tools within the Google Keyword Planner (under “What would you like to

do?”):

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Enter that keyword into the field labeled “your product or service”:

And click “Get ideas”:

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3 Competitor Tracking

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Putting Your Competitors into the Google Keyword Planner

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4 User Experience Optimization

SEO can help bring traffic to your site, but how do you convert traffic into

leads & sales?

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1. Tell visitors exactly what you’re offering

2. Tell them why they need it

3. Make is easy for them to get it

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Examples of a great user experience.

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1. Tell visitors exactly what you're offering. The world's #1 project management tool.

2. Tell them why they can't live without it. Easy to use, reliable and it just works.

3. Tell them what they need to do to get it. Give Basecamp a try - It's free for 60 days

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Examples of a bad user experience.

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• No I didn't cut out the navigational menu. There is none!

• Modern designs of what?

• I need to give you my email address to just access your website?

I don't think so!

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• Red font color, contrasting color scheme, and confusing navigation leads to a bad user experience.

• Users find it difficult to read and navigate.

• Besides, when you open the site you hear a man starting to speak. Pre loading audio is a big no no.

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User Experience Summary

• Always have a clear "call to action" on your homepage.

• Think “what do I want a visitor to do next” and guide them to the next step?

• Your design concept should be easy to navigate. The less work a visitor has to exert the better!

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5 Image Optimization

Don’t

Do

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Why Optimizing Your Images is Important

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of web shoppers who have trouble with web site performance say they won’t return to the site to buy again

79%

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44% of them would tell a friend if they had a poor experience shopping online

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Google "PageSpeed Insights"

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Ouch, looks like a slow site!

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An easy tool to optimize images

Smush.it by Yahoo

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Do image filenames and alt text still matter?

YES

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The filename - Search engines look at the image filename to see whether it provides any clues to the content of the image.

So if the image is about organic coffee, name the file organic-coffee.jpg.

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Image alt text - Again this is a place to enrich your images with targeted keywords.

Here is an example for organic coffee:<img alt="organic coffee" src="http://example.com/organic-coffee.jpg">

Both help to reinforce the major keyword themes of the page.

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Word of warning!

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Make sure the filename and the alt text reflects the content of the picture, and not artificially emphasized keywords unrelated to the image!

This can be pegged as keyword stuffing.

Leave the stuffing for Thanksgiving.

Bad things have happen to good people.

More SEO Resources

http://bit.ly/1hFd7wi

http://bit.ly/1laTLDs

Thanks.