5 SEO Mistakesthat are costing you millions.

#travelseo

Does SEO make you want to do this?

Raise your hand

if...

Do you want

to boost your

search engine

rankings?

Why should you

listen to us?

Dev Basu CEO @ PoweredbySearch.com

#1 SEO Mistake:

Bad Title Tags & Meta Descriptions

Title Tags

Meta

Descriptions

Why Do Title Tags & Meta

Descriptions Matter?● Show up in browsers

● Show up in search engine results pages

● Show up on external websites (Facebook)

Good Title Tags:

Are under 55 characters in length

Are written for humans (appealing to emotions)

Have primary keyword in them

Are specific to what the user wants to find

Good Meta Descriptions:

Are under 150 characters in length

Are written to have buyers take action

Have primary keyword in them (bolded in results)

Are specific to what the user wants to find

Good Example

Bad Example

#2 SEO Mistake:

Lack of Schema & Microdata Markup

What is Schema & Microdata Markup?

There are literally 100s of different markup combinations.

Why Schema Markup is Important:

Eye-catching, outperforms higher ranking listings

Quality results that help buyers make decisions

Captures valuable virtual real estate (knowledge-graph)

Up to 30% more clicks & better search rankings

Schema

Markup

We ran a

test, and

100 other

users

agreed.

#3 SEO Mistake:

Duplicate Content

What is Duplicate Content?

Duplicate Content can KILL any site’s SEO.

Hilton Hotels

g adventures

#4 SEO Mistake:

Poor Internal Linking

What is Internal Linking?

Pages can be invisible due to poor internal linking

g adventures

Google

Trusts

Great

Internal

Linking

Why Internal Linking is Important:

Allows users to discover relevant content

Helps Google understand content relationships

Improves your rankings by establishing context

Fixing 404s alone can generate 10-20% traffic increases

#5 SEO Mistake:

Slow load time

&

Not having mobile friendly websites

People & Google Hate Slow Websites

95% of users abandon shopping carts. This is the #1

reason.

You Are Losing Millions with a Slow Website

You can never have a fast enough web experience.

Speed This Up

Is Your Site Mobile Friendly?

An SEO Audit provides the

blueprint to solving these problems

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