28
INDONESIA MARKET AND OVERVIEW Prepare : Kelvin

Indonesia market overview 2015

Embed Size (px)

Citation preview

Page 1: Indonesia market overview 2015

INDONESIA MARKET AND OVERVIEW

Prepare : Kelvin

Page 2: Indonesia market overview 2015

What does make Indonesia Special

Prepare : Kelvin

Volcano Bali Muslim

Page 3: Indonesia market overview 2015

INDONESIA MARKET AND OVERVIEW

ACTUALLY, HERE ARE THE TRUTH OF INDONESIA

Page 4: Indonesia market overview 2015
Page 5: Indonesia market overview 2015
Page 6: Indonesia market overview 2015
Page 7: Indonesia market overview 2015
Page 8: Indonesia market overview 2015
Page 9: Indonesia market overview 2015

TELECOMUNICATION

There are around 10 Telcos in Indonesia, with the penetration rate is more than 100%. The grow rate of

this industry in the years of 2000s is more than 40%/year, and reduced to around 18%/year from 2010s

The number of users of each Telcos is described in the table below:

No Operator Technology Users

1 Telkomsel GSM, GPRS, EDGE, UMTS, HSPA 140,000,000

2 Indosat CDMA2000 1x, EV-DO Rev 0, GSM, GPRS, EDGE, UMTS, HSPA 72,000,000

3 XL GSM, GPRS, EDGE, UMTS, HSDPA 47,000,000

4 Telkom CDMA2000 1x, EV-DO 26,000,000

5 Axis 1800 MHz GSM, GPRS, EDGE, UMTS 16,000,000

6 Bakrie Telecom CDMA2000 1x, EV-DO Rev A 15,000,000

7 Others 10,000,000

Page 10: Indonesia market overview 2015

TELECOMUNICATION

Market Share:

41.0%

19.4%

17.5%

6.7%

6.0% 5.6% 3.7%

Telkomsel

Indosat

XL

Telkom

Axis

Bakrie Telecom

Others

Page 11: Indonesia market overview 2015

TELECOMUNICATION OPERATOR END OF 2014

Page 12: Indonesia market overview 2015

Mobile OS market share

Back to the years of 2000s, mobile phone market in Indonesia is dominated by Blackberry. According to some analyst, it has an estimated 7Mil + BB subscribers. However, it seems that the BlackBerry operating system now must give up its throne to its rival, Android. According to a research from International Data Corporation (IDC), the BlackBerry operating system that has dominated the market share for mobile devices in Indonesia will be taken over by Android with 56% users in the second quarter of 2012, and reached 53% by the end of 2013.From Quarter II-2015, Android already get 72% market share.

From 2012 - 2013 From 2015

Page 13: Indonesia market overview 2015

Mobile Provider in

- Top of Mobile Handset: Samsung still is No1 in Indonesia market which very high quantity of Sale

- Local Brand are very aggressive in Marketing.Evercoss and Advan was the spansor of the most watched TV programe:X-factor and

Indonesia Idol,

- Maxtron,Cyrus,S-nexian,Tipphone,Polytron can see many billboards in street

- These local phone corporation with Telko to do data plan bundling

- Evercoss ship 16M phone/annualy and has 40 Model in market

- Smartfren can only be used for Smartfren Network,thus it sale helps with Smartfren’s users

Page 14: Indonesia market overview 2015

Specfication of Android Device in Indonesia

In Indonesia, Most of people still have very limited budget for buying a Handphone, So that the average Specification Average Price for Android Device in Indonesia is $ 50 until $ 100

Page 15: Indonesia market overview 2015

Android Version

The Most of Android version in Indonesia

Page 16: Indonesia market overview 2015

3G And Wifi user Behavior

Page 17: Indonesia market overview 2015

User Using Mobile for What

Page 18: Indonesia market overview 2015
Page 19: Indonesia market overview 2015
Page 20: Indonesia market overview 2015
Page 21: Indonesia market overview 2015
Page 22: Indonesia market overview 2015
Page 23: Indonesia market overview 2015

INDONESIA GAMING MARKET OVERVIEW

Source:Newzoo

Page 24: Indonesia market overview 2015

INDONESIA Game Market Overview

What kind of game is Famous in Indonesia

Page 25: Indonesia market overview 2015

INDONESIA Game Market Overview

What kind of mobile game is Famous in Indonesia

Mobile Game Market

Page 26: Indonesia market overview 2015

MOG 2015

Mobile Game Market

Top Revenue Game online in Indonesia

Portal from Ren Ren(China)

Audition Mobile Brave Frontier

Baidu Appstore(Mobo Market)

Page 27: Indonesia market overview 2015

MOG 2015

Mobile Game Market

-Top Revenue Card Game online in Indonesia

Boyaa Pocker

Indo Play Zynga Pocker

Pocker Pro(Coalaa)

Page 28: Indonesia market overview 2015