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High Impact Digital AdsThe Hungarian Perspective by Akos Szabo
LARGE FORMATsignificant position
in web site
What Are High Impact Digital Ads?
rich media contentINTERACTIVE
What Is High(er) Impact?
higherrespons
erates
such as?
Higher Ad Engagement
Sizmek Benchmarks Reports 2014 Breaking Boundaries: Engagement Gone Global
Higher Ad EngagementBeyond the Click
Sizmek Benchmarks Reports 2014 Breaking Boundaries: Engagement Gone Global
IAB / Radar Research Digital Ad Engagement White Paper An Industry Overview and Reconceptualization
Higher Ad EngagementWay Beyond the Click
IPSOS ASI / Undertone High Impact Ad Research, September, 2013
Higher Brand Recall
IPSOS ASI / Undertone High Impact Ad Research, September, 2013
Higher Brand Recognition
IPSOS ASI / Undertone High Impact Ad Research, September, 2013
Higher Social Sharing
Meanwhile in Hungary…
Early Breakthrough in 2003
Renault VelSatis / Avantime peeldown ad, Kirowski, Index.hu, 2003
Fighting the Click Fetish
I WANTYOUR CLICK!
Heavy Experiments in 2010
Raiffeisen Bank sidekick ad, Carnation, Index.hu, 2010
Heavy Experiments in 2010
Raiffeisen Bank pushdown ad, Carnation, PORT.hu, 2010
IAB Rising Stars in 2011
K&H Bank billboard ad, Republic of Art, Privátbankár.hu, 2011
IAB Rising Stars in 2012
Garnier filmstrip ad, Fastbridge, MSN Mai Nap.hu, 2012
IAB Rising Stars in 2012
Ford slider ad, Mindshare, Sportgéza.hu, 2012
IAB Rising Stars in 2012
Renault portrait ad, Publicis, MSN Mai Nap.hu, 2012
WorkaroundsEven Bigger Canvas
WorkaroundsAddVideo
Unique Container Formats
STATIC IMAGESsite-specific
standard animation
video spotOPTIONAL INTERACTIVE
ELEMENTS
Unique Container Formats
QUICK & EASYhigh click-thru rate
high video view-thru rate
SCALABILITY
Unique Container Formats
KIA FLIPSIDE ad, PORT.hu, 2012
Unique Container Formats
Citroen MOZAIK ad, Útvonalterv.hu, 2012
Unique Container Formats
VW RUBICK ad, Privátbankár.hu, 2013
Unique Container Formats
KIA LEVITATOR ad, PORT.hu, 2013
Standard Container Formats
STANDARD BANNERSstandard changeover
animation
video spotOPTIONAL INTERACTIVE
ELEMENTS
Standard Container Formats
Opel LEPORELLO ad, TV2.hu, 2013
Standard Container Formats
Törley HARMONIKA ad, 444.hu, 2013
When Bigger Is Simply Better
Audi BRUTUS ad, 444.hu, 2014
When Bigger Is Simply Better
