INTERNATIONAL IAB STUDYLIVE VIDEO STREAMING Sponsorship

Proposal 2018

BACKGROUND

Since 2014, the IAB US Mobile Marketing Center ofExcellence in conjunction with the IAB offices around theworld, generated the initiative to publish global studies withthe aim of generating key data to compare and contrastthe role of mobile devices in the life of Internet usersworldwide. The 2018 global IAB research aims to build onexisting insights and further examine the live videostreaming behavior.

Estimated Publication October 2018

Developed by *To be confirmed by IAB US

SegmentoIndustria Salud

UP TO 18 PARTICIPANT COUNTRIESArgentinaAustriaBrazilCanadaChileChinaColombiaFinlandJapanMexicoNorwayPolandPeruRussiaSingaporeTurkeyUnited KingdomUnited States

PREVIOUS EDITIONSMexico has participated in three different editions, contributing with valuableinformation for Latin America on the behavior of the mobile internet users.

20152014 2016

2018 EDITIONPast global IAB studies have illuminated the prevalence of digital video acrossinternational IAB countries. The 2018 global IAB research aims to build on existinginsights and further examine the live video streaming behavior.

The key objective is to gain understanding of consumer’s live streamingexperience and attitudes including usage of devices (mobile, desktop,connected TV) and platforms (social, skinny bundle, etc.), motivations, contentpreference (sports, news, events, eSports, UGC, etc.), as well as their perceptionsof advertising experience during live video streaming.

The research will provide brand marketers and publishers a global benchmark andinsights into the value of live streaming to engage and connect with audiences aroundthe world.

METHODOLOGY

§ Online Survey for 200 mobile users per country (smartphone or tablet)§ 12 to 15 participant countries§ 18 years old and older§ Balance by mobile user profile in each country§ No more than 10 minutes long, no more than 24 questions

STUDY TIMELINEJanuary February March April May

Project Kick offSurvey Development and Translation

DesignApproval and Survey Programming

Data CollectionData Collection and Processing

Information AnalysisReport Generation and Infographic

PublicationDuring IAB Global Summit

SPONSORSHIP DELIVERABLES

In addition to the close involvement within the study development, once the findings are generated, the sponsor obtains the deliverables and the presentation to different forums.

Public Report

Exclusive Sponsor Report

InfographicData Set Panel

(DINAMIC TABLES)

Press & Member’s Presentation

Top Level Presentation

1 2 3 4

5 6

MEDIA EXPOSURE

Infographic

Interviews

Newsletter

IAB Mexico Boards & Committees

Website

www

IAB Mexico Events

Press Release

Press Conference

IAB Mexico Educational Programs

Special Presentations

SPONSORSHIP 2018 EDITION

$8,000 USD + 16% TaxSEE THE DISCOUNTS WITH THE IAB MEXICO COMMERCIAL AREA

INCLUDES:• Media Exposure• Sponsor Report with

exclusive information

EXCLUSIVE

*EXCHANGE RATE BASED ON DAY OF TRANSACTION. 1USD = 20 PESOS FOR REFERENCE ONLY

SPONSORSHIP DISCOUNTS 2018

The discounts* for all IAB Mexico projects will be granted according to the number of confirmed sponsorships or according to the following closing dates:

*Discounts are not cumulative or transferable to other years

Negotiation Closing in December-January or in the purchase of +5 Projects 15%Negotiation Closing in February-March or in the purchase of 3 to 4 Projects 10%Negotiation Closing in April-May or in the purchase of 2 Projects 5%

IAB MÉXICO 2018

LOURDES HERNÁNDEZResearch Managerlourdes.hernandez@iabmexico.com

www.iabmexico.com

CONTACT:

JESSICA QUEZADACommercial Managerjessica@iabmexico.com