Friends With Jill Overview

Overview

Introduction

Business Model

Prototype

Next steps

Introduction Friends With Jill A new way for women to meet their feminine needs

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Friends With Jill aims to combine maximum product choices with innovative solutions so women enjoy

convenience for the products they need and use the most.

Key Accomplishments

It’s quick, convenient, private and with a good cause. Friends With Jill pledges 1% of its profit to high impact charities.

PADS | LINERS |TAMPONS | WASHES| HAIR REMOVAL|TEST KITS| WIPES, CREAMS & PILLS

Friends With Jill currently offers products within these categories:

Team Advisers Overview

Introduction Significant progress has been made We’ve raced into the market but we’re far from done

Key Accomplishments Team Advisers Overview

#3: We’ve successfully established supplier relationships We have established sales contact with every brand presently sold in NTUC and

Guardian. They are genuinely excited by our concept and have been very supportive.

#2: Fantastic prototype We have successfully developed custom solutions across our e-commerce system and

fulfillment methods. Majority of our components are highly scalable.

#4: Assembled a team and valuable advisers The concept is led by driven and talented individuals with prior start-up experience

and is supported by advisers with considerable experience within the domain.

#1: We have already started serving customers Since our launch on 5th October, we’ve averaged almost an order a day from 900+

unique visitors generating 10,000+ page views (and growing).

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Introduction

Business Model

Prototype

Next steps

Business Model Long tail requires new retail model Key to reinventing the model was solving supplier pains

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Current retail model

Promotion implementation

Setting your own prices

Listing Fees

SKU listing limits

Island-wide distribution

Auto re-stock alert

Customer information

Behaviour analytics

Direct marketing reach

SLOW

NO

YES

YES

YES

No

NONE

NONE

NONE

QUICK

YES

NO

NO

NO

YES

AVAILABLE

AVAILABLE

AVAILABLE

Illustration Summary Methodology

Business Model Win-win, customer centric model Jill applies online marketplace dynamics to brick and mortar retail

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Monthly retail measurement

We can prepare custom reports

Market directly to your consumers

We can show you more analytics

INSTANT low-stock alerts

Suppliers

$$$$$

Customers

$$$$$

List ALL your SKUs

YOU set prices

Deliver inventory to ONE location

(100-X) % of sales X% of sales

for sale

for sale

for sale


Business Model Business model summary 3 streams, each of varying profitability

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Sale of FMCG

Friends With Jill as a marketing channel

Full fledge data and analytics

Time before revenue is impacted


Radius indicative of margin

Introduction

Business Model

Prototype

Next steps & Malaysia entry

Prototype

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Lean approach with focus on execution Jill marries turn-key solutions with innovative custom development

www.friendswithjill.com is built on Magento, widely regarded as the most powerful e-commerce platform available today. We have developed

custom modules within Magento and custom payment integrations with WorldPay to enable the world’s first period tracking subscription model.

Solving Pains Great Experience Use case Overview

We currently offer customers a high-

quality interface and rewarding shopping mechanism. We are

presently able to generate a limited but

powerful set of data and analytics and have

identified technologies that can better improve

our data offering.

Prototype

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Fulfillment is absolutely crucial Significant research and development have yielded a lean solution

Our unique vacuum seal parcels have been developed to be compatible with SingPost guidelines. SingPost’s island wide reach, its de-facto mailbox access and low cost are crucial in enabling our business in Singapore. For

orders that exceed SingPost limits, 3rd party dispatch services are engaged.


Our use of integrated labels makes picking and packing from almost 170 of our clean

and organized SKU labeled drawers a breeze. We believe this lean and simple solution is scalable up to the mid-term

Prototype

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Jill eliminates consumer pain Well almost everything except the cramps…

#4: Jill’s allows you to receive parcels anywhere Opaque packaging and its rectangle shape means that no one in the office can ever guess what you’ve just ordered!

#3: Jill removes “queue shame” No more prying and judgmental eyes in stores when you purchase the more “sensitive stuff” like test kits for pregnancy or yeast infections.

#2: Jill removes pain of being unprepared Customers never have to worry about running out; Jill’s period tracking calculations even include an initial buffer stock . Customers are prepared from day one.

#1: Jill saves you time, lots of it No more journeys to stores and long queues! We have made one of the worst and most time consuming retail experience no longer a necessity.

#5: Jill doesn’t need you to be home to receive parcels Our unique vacuum sealed parcels fit your mailbox(based on monthly usage quantities) which means you don’t have to be home when it arrives!


Prototype

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A new shopping experience Positive reviews of our interface and loyalty driven shopping dynamics

#8: Jill’s fuss free referral program Earn points from inviting friends simply by entering their e-mail addresses. (if your friend spends $1,on the first order she earns 100 points while you earn 200)

#7: Simple points rebate system Points are displayed for every product and redemption is an absolute breeze with sliders at checkout for you to indicate your exact $$ offset amount.

#9: Extra savings Subscribers receive a months worth of points as bonus. We do this because we can get better prices from our suppliers and pass that on to consumers.

#6: Pads, liners and tampons are sold by the piece This allows everyone to mix and match across brands and products to create their own unique mix! Customers receive exactly the products they want and need.


Prototype

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Let us give you an example Our dear friend Maxine has never found it so easy!

Maxine’s on the irregular cycle subscription and receives her mix of

pads (3 types, 12 pieces in total) and

liners (1 type, 8 pieces in total) the first week of every month

Maxine then returns to friendswithjill.com every few weeks to purchase feminine washes and

wipes. She uses points earned from her subscription to offset these

purchases!


Introduction

Business Model

Prototype

Next steps

Next steps

BLOGS Advertorials on

influential blogs with audience matching our target market

Establishing a fulfillment team and centre within close

proximity of SingPost HQ.

Clear goals and steps have been identified We have outlined plans to further test and validate our concept

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Marketing Technology Fulfillment

Testing and integrating analytics

providers that would be able to

produce and package

data/analytics.

Achieve top ranks for keywords related to our categories and brands.

Launching Facebook ads with a target of 10,000

likes

Malaysia Time Line Validation

Acquiring industrial vacuum machines to

speed up packing

Next steps Timeline Aggressive timeline achievable with our proven lean methods

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Malaysia Time Line Validation

Marketing

Technology

Fulfillment centre

Web localization

Fulfillment centre

Payment integration

Marketing

Singapore Malaysia

M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12

New hires

New hires

TESTING

Internet

Friends With Jill Overview