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Drupal on a business
perspective
Why, who is for, why not
Purpose
• Share motivations and struggles
• Advantages to both agencies and clients
• Debate when to use or not Drupal
Duration: Aprox.10 min presentation
about me
Ricardo Marcelino
Omibee co-founder and
manager
Using Drupal since 2012
(rfmarcelino)
A small story
Working as a graphic designer on a previous job:
“We need to have something on the web”
<html>
Short after, an academy asked:
“I need a website with a back office
and calendar integration”
At around the same time, a hospital asked:
“We need a website and an intranet with service
teams and schedules”
A few months later, a toys brand:
“We need a portfolio and online store, with multi
language and content adapted for each market.”
An University department asked:
“We need to manage publications, scientific
production, scholarships, equipments, etc.”
Meanwhile, a Business Angels club asked:
“Can you fix and maintain our Joomla website?” …
“Can we do it with Drupal instead?” …
It grew up to become a fin-tech platform
What do we need
as a business?
What do we need
as a business?
• Ability to provide high added value to clients
• A flexible set of tools and know how that can be
reused
• Robust, flexible and scalable systems
Why Drupal?For agencies and clients
Why Drupal For agencies and clients
• A lot out of the box - content management, entity relationships, user and
permissions management, SEO friendly, localisation.
• Power to non technical staff - PM’s, content managers, marketing staff
• Open source - Free framework and modules; no lock-in or fees
• Connected - Hundreds of community modules integrating with other
services, RESTful in core on D8
• Security - Weekly updates and an active security team. Highly tested
system.
• Flexibility and scalability - Allows to grow on complexity or users.
You don’t need
a bus for 2 passengers
Who is for?
• Content and workflow intensive
• Media and publishers (The Economist, NBC, Fox, …)
• Universities (Harvard, Oxford, Stanford, …)
• Knowledge bases (Autodesk, Pfizer, Johnson & Johnson, …)
• Community sites
• NGO’s (Red Cross, Museum of Fine Arts, Rotary International, …)
• Public services (White House, London.gov, australia.gov, …)
• Data exploration
• Dashboards (weather.com, NBA, Rio Olympics’16, …)
• Data insights and intranets (RedHat, PBS
• Commerce (Timex, Puma, Royal Mail, ..)
Who is not for?
• Personal page or simple blogs
(Squarspace, Wordpress, Blogger)
• Simple “brochure” websites
(Adobe Muse, static generators)
• Single or specific purpose apps
(node.js, Laravel, Symphony)
