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The Business Perspective. Consequences for Trademark Filing Strategies. The Accession ot the EC to the Madrid Protocol. Arla Foods – Key Information. Danish and Swedish dairy company a co-operative owned by 7.200 Swedish and 8.300 Danish milk producers 7,1 billion kg milk - PowerPoint PPT Presentation
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The Accession of the EC to the Madrid Protocol
The Business Perspective
Consequences for Trademark Filing
Strategies
Arla Foods – Key Information
Danish and Swedish dairy company a co-operative owned by 7.200 Swedish and 8.300
Danish milk producers 7,1 billion kg milk turnover of about 5,1 billion Euro direct presence in 22 countries
Arla Foods' objective is to be the consumers' and the costumers’ preferred dairy group
The Accession ot the EC to the Madrid Protocol
Denmark
The Accession ot the EC to the Madrid Protocol
Sweden
The Accession ot the EC to the Madrid Protocol
United Kingdom
The Accession ot the EC to the Madrid Protocol
Germany
The Accession ot the EC to the Madrid Protocol
Saudi ArabiaThe Accession ot the EC to the Madrid Protocol
Dominican RepublicThe Accession ot the EC to the Madrid Protocol
Filing Strategy
most new trademarks will initially be launched in a limited number of countries, typically DK, SE, UK and DE
most trademarks will not be used on a worldwide scale
individual filing strategies
The Accession ot the EC to the Madrid Protocol
Filing Strategy in the EU before 1/10/04
main markets: DK, SE, UK, DE CTM obvious choice only searches in markets for immediate sale Protocol obvious choice for suggestive trademarks CTM for more distinctive trademarks
The Accession ot the EC to the Madrid Protocol
Filing Strategy in the EU after 1/10/04
home registration in Denmark Protocol designating EU rely on the opting-back what happened to the fee??
replacements
The Accession ot the EC to the Madrid Protocol
The Accession ot the EC to the Madrid Protocol
Future Opportunities
Madrid Union(77 Members)
Agreement only 11Protocol only 21
Agreement and Protocol 45(Including EC)