Embed Size (px)
DESCRIPTION
Citation preview
Making the business case for Drupal and open source
Kieran Lal
October 10, 2012
Drupal Adoption in Key Verticals
5
11
71
2
130
2
of the Big 6 US media companies
of the top 18 US media brands
of the top 100 universities worldwide
of the top 3 global music companies
nations using Drupal for gov’t websites
largest global pharmaceutical companies
Momentum in high tech, healthcare, financial services
Business case for Drupal
•Costs and cost reductions•Enabling value in effectiveness of business processes
•Flexibility•Risks
Costs
•License fees•Maintenance and support•Implementation•Training•Ongoing development•Admin costs
http://bit.ly/KRaTvK
http://bit.ly/KnDzNo
http://bit.ly/LlyBiS
Perceived costs
•Software costs• Drupal is free to use
•Implementation costs• 30% less than proprietary
•Maintenance and support• Enterprise commercial support is 20% of proprietary• Platform as a Service – 40% savings over in house for very
large sites
Savings
•Platform consolidation and use cases•Vendors selection
• No indentured servitude• Smaller choices• Local choices
•Internationalization
Grassroots Adoption to Platform Standard
Community sites
Product sitesCorporate Site
Other sites
Marketing Microsites
[External Websites]
1
2
345
67
8 910
1112
13
14 15
Why Drupal?• Open, flexible architecture• Supports wide range of site types• Repeatable deployment patterns• Enables effective shared services
model between IT & marketing
Business case for Drupal
•Costs and cost reductions•Enabling value in effectiveness of business processes
•Flexibility•Risks
Effectiveness of business processes
•Website and content updates•Additional customer services•Labor savings for developers•Productivity savings from web admins and content editors
•Savings in sales and marketing from improved SEO
Recruit students Teach and LearnRaise funds Job placements
The mission of higher education
Effectiveness of business processes
•Website and content updates•Additional customer services•Labor savings for developers•Productivity savings from web admins and content editors
•Savings in sales and marketing from improved SEO
Business case for Drupal
•Costs and cost reductions•Enabling value in effectiveness of business processes
•Flexibility•Risks
Flexibility
•Different deployment models•Open Standards, Open Data, OpenSaaS•Talent•Best of breed integration•Agile•Innovation
Drupal Delivers Rich, Integrated Experiences
Integration with Best-of-Breed Tools
Primary site
Mobile application
SocialFB/Twitter
Community site
Videoportal
Email campaign
Drupal
Measurement and reporting
Social Social MediaMarketing automation
CRM Analytics
Innovation
Truly Agile Marketing
February 2012 March 2012 April 2012
Pinterest hits 10M unique visitors
New Drupal module created for website
Users “pinned” images
15 Drupal sites go live with
Pinterest integration
Flexibility
•Different deployment models
•Open Standards, Open Data, OpenSaaS
•Talent
•Best of breed integration
•Agile
•Innovation
Business case for Drupal
•Costs and cost reductions•Enabling value in effectiveness of business processes
•Flexibility•Risks
Risk
•Requires real change•Elasticity•Support•Security•Procurement•Licenses•Champion•IT Strategy
• Commodity, Integrate, Excellence
•Constant development
National Defense University
“Continuous and broad peer review, enabled by publicly available source code, supports software reliability and security efforts”
David M. WennergrenDepartment of Defense CIO
“Clarifying Guidance Regarding
Open Source Software”
Is Open Source Software Secure?
Elastic Resources
DecNovOctSeptAugJul
0
.002
.004
.006
.008
.010Users hitting your site
Over Plan
Over Pay
Under Plan
Expected Outages
Elastic Plan
No Failure
Options
Risk
•Requires real change•Elasticity•Support•Security•Procurement•Licenses•Champion•IT Strategy
• Commodity, Integrate, Excellence
•Constant development
Business case for Drupal
•Costs and cost reductions•Enabling value in effectiveness of business processes
•Flexibility•Risks
