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We all know how the social networking arena has developed in the past few years and how they can affect the sales and popularity of products. Several internet marketing companies use the social media optimization process to market the products of their clients.
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Digital Marketing Proposal
www.digitalpugs.com
www.digitalpugs.com
Social Media Marketing
Our Objective
Increase brand awareness
Generate maximum traffic on its website
Lead generation
Lead conversion
Our Objective
www.digitalpugs.com
Social Media MarketingActivities include:
SMM analysis of Competitors
Exploring possible groups/ communities in social media
Analysis on the content that would work on Social Media
Measuring ROI and CPC for advertising in Social Media
Analysis of the target audience behavior in Social Media
Setting measurement metrics and benchmarks
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Google+
We target 4 platforms
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Tabs creation Apps creation (Additional cost involved) Keyword optimization of the content of the social page Posting/updates Polls /Quizzes Contest running Campaign setup Creation of hashtags
Facebook Activities
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www.digitalpugs.com
Participation in trending hashtags Appropriate tagging Participation in conversations of active members Tracking people from the TG searching for respective Geography Creation of hashtags Tracking influencers
Twitter ActivitiesTwitter Activities
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www.digitalpugs.com
Postings about services offered for respective Domain Promoting our brand on various groups Posting reviews Tracking of relevant audience Creation of discussion forums & communities
Linkedin Activities
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Posting stuff relating to website keywords to improve website ranking Creating rating and review system Participation in various groups and promoting our brand there Using (*) and (#) to highlight our services on google search
Google + Activities
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SOCIAL MEDIA MONITORING
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ROI MetricsROI Metrics What is it Usage and analysis
Social connections
Number of fans /followers on
social page
It is used to generate a large fan base, which needs to be done in the long run. This is an indication of how large a fan following you
have. But it needs to be driven both by brand and by budget.
Social page views
Number of people who
visited your page
The number of pages views that your branded page has given a clear indication of how much engagement you have with the users. This is
more important than a random page view on any page
Engagement rate
The metric from the graphic below
is basically the total of likes and
comments divided by a total
fan count
It lets you take note of what you posted and, as importantly, when. Having a high
engagement rate will help to build your EdgeRank! Also, take note as to whether the
reaction was positive or negative
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Thank You!
www.digitalpugs.com
