24
1 4designservices Social Media Strategy

Social Media Optimization (SMO) Bhubaneswar

Embed Size (px)

DESCRIPTION

We are providing best social media optmization (SMO) Services. contact for best social optimization with guarantee result. Visit www.4designservices.com

Citation preview

Page 1: Social Media Optimization (SMO) Bhubaneswar

1

4designservices

Social Media Strategy

Page 2: Social Media Optimization (SMO) Bhubaneswar

Social Media Strategy

Social Media Channels

4

3

2

1

Agenda

Principals of Engagement

Why Social Media?

Page 3: Social Media Optimization (SMO) Bhubaneswar

Internet based

technologies which

are used to turn

communication into

interactive dialogue

between

organizations,

communities, and

individuals.

Page 4: Social Media Optimization (SMO) Bhubaneswar

More than 200 million users log on to

Facebook at least once a day!

Visiting social sites is now the 4th most

popular online activity, ahead of personal

email.

Dell sold $3,000,000 worth of computers on

Twitter” –

While 14% people trust ads, 76% people

trust consumer recommendations

Page 5: Social Media Optimization (SMO) Bhubaneswar

What Does This Mean for Library Marketing?

Start relevant conversations with your

community

Encourage people to pass on information

about your library

Create relationships with your community

influencers

Engage your target audiences

With Social Media you can:

Page 6: Social Media Optimization (SMO) Bhubaneswar

Social

Media

Strategy

Listen

Define

Measure

Develop

Control

Engage

Social Media Strategy

Page 7: Social Media Optimization (SMO) Bhubaneswar

Key Elements

• Define Key objectives

• Identify your target audiences

• Pick Channels

• Setup a content strategy

• Setup Monitoring

• Engage Audience

Page 8: Social Media Optimization (SMO) Bhubaneswar

Social Media Channels

Page 9: Social Media Optimization (SMO) Bhubaneswar

Key Social Media Channels

Page 10: Social Media Optimization (SMO) Bhubaneswar

TOP CHANNELS IN INDIA

Face book

LinkedIn

Google Plus

Twitter

You Tube

Page 11: Social Media Optimization (SMO) Bhubaneswar

• Most Popular Social Media Channel

• Caters to the largest population of youth

• Gamut of feature that can help reaching target

audience in real time

• One of the most advance advertising platforms

• For mass publicity one of the best platform

Page 12: Social Media Optimization (SMO) Bhubaneswar

Possibilities with Facebook

• A Fan page can be setup which act as another

channel of interaction with prospects

• The Fan page can be utilized to – Make announcements

– Share News / events etc.

– Tell the world culture upload photos, post links that direct to our

site/blog.

– We can create events like recent activities, upcoming events etc.

– Setup advertisements about the new & existing & upcoming

services,Projects,etc (adds are paid based on click & rate /day).

– Learn about audience by insight menu consisting of daily,

monthly, weekly user details, pageviews, unique page view etc

– Hold discussions / Conversation with prospects and them to be

brand advocate

Page 13: Social Media Optimization (SMO) Bhubaneswar

Potential Benefits

• A well setup Facebook page can teach you more about your

target audience.

• Build a community of advocates on your Facebook page

leading to a better brand image

• Also good for search engine optimization (SEO).

• You can put your message in front of your audience every

day in real time.

• Generate Leads

Page 14: Social Media Optimization (SMO) Bhubaneswar

• Share News / Make Announcements

• Share Upcoming Events

• Use Media to Showcase Culture

– Share Photos

– Share Videos

• Use it as a Recruitment Tool

– Post Requirements / Seek Applications

• Get Feedback from the Community

• Use Facebook Discussions to solve problems

• Use Polls / conduct surveys

• Use Facebook Questions to receive direct feedback

Facebook – As an Engagement Platform

Page 15: Social Media Optimization (SMO) Bhubaneswar

Our Approach to Facebook

• Create or complete an existing FACEBOOK Page (including profile

information & contact details)

• Secure your vanity URL

• Design and upload custom profile pic /Cover page

• Deliver one posting every day with original content created by us

and approved by you in advance

• Monitor once per weekday and notify you of any issues that need

to be addressed

• Conduct an initial one hour coaching session for your team to help

you build relationships with your Facebook community

Page 16: Social Media Optimization (SMO) Bhubaneswar

• Largest Professional Network

– Can be used for Recruitment and Staffing

– Industry Networking

– Helps keeping an eye on competition

- Develop Authority / Brand Image

- Monitor Industry / Groups

• Discover Direct Opportunities

Page 17: Social Media Optimization (SMO) Bhubaneswar

Our Approach to LinkedIn

• Create or complete an existing LINKEDIN Page (including

profile information & contact details)

• Join Relevant groups

• Participate in groups by posting a new thread and or

replying to existing threads

• Posting every week about latest happenings in Morpheus

Group on LINKEDIN page

• Monitor once per weekday and notify you of any issues

that need to be addressed

Page 18: Social Media Optimization (SMO) Bhubaneswar

• Speak about your self through Videos Marketing

– Optimized Captions and descriptions can help getting views

– Tagging and other features aid in social sharing

– Engaging videos can become viral and help overall internet marketing efforts

• Building Community

– Favorites

– Likes /commenting

– Subscribing to other(s) channels

Page 19: Social Media Optimization (SMO) Bhubaneswar

Our Approach to You tube • Company Channel Creation

• Effective Title and Description Creation

• Increase your YouTube page traffic and visitors by various means of optimization – Tagging videos

– Commenting

– Increasing Google +1 `s

• Building backlinks to our video channels so that it ranks well in video searches

• Get your YouTube web page indexed in all search engines.

• Regular Video uploads

• Sharing on Blogs

• Sharing on Video syndication Sites – Sharing the Video on Video Sharing Sites

– Submit Video Feeds to Feed Sharing Sites

• Sharing on Social Networking sites:Video Marketing – Sharing Video links through top social networking sites

– Encouraging viewers to share and comment on our videos

Page 20: Social Media Optimization (SMO) Bhubaneswar

• Another great platform for engaging audience and

brand building

• Twitter helps in spreading the words quickly across the

globe

• It is a proven channel to establish brand authority

• Facilitates engaging with audience in real time

Page 21: Social Media Optimization (SMO) Bhubaneswar

Anatomy of a Tweet

• Twitter limit = 140 characters

• Can Embed images /URL`s

• Allows people to retweet spread the words

further

– Hash-tags etc., facilitates search visibility

– @reply direct conversation and building engaging

Page 22: Social Media Optimization (SMO) Bhubaneswar

Our Approach to twitter • Customized page setup with all profile information.

• Post 30- 45 Tweets monthly

• Automatically follow back all who follow you

• Draft and send welcome message to all new followers

• Monitor once a week and notify you of any issues that need to be addressed

• Interact live with followers at least once per weekday

• Send Retweets, Thank You`s and Follow Fridays leading to in increase in

followers count

• Handle Direct Message box maintenance daily on weekdays, including forwarding

any business leads to you and deleting spam

• Conduct an initial one hour coaching session for your team to teach you best

practices and help you build relationships with members of your Twitter

community

• Report monthly on your Twitter community, impressions and rankings

Page 23: Social Media Optimization (SMO) Bhubaneswar

Duration Services Amount

Monthly Face book +Twitter 15,000

Monthly Facebook+Twitter+Youtube 20,000

Social Media Optimization

•* Service Tax 12.36% applicable

•It will cover all the sub variants of the under Inner tabs.

Commercials

Page 24: Social Media Optimization (SMO) Bhubaneswar