Our mission is to radically improve the trajectory of aging.!

Mar%nPazzani,CEO/FounderFebruary11,2016

©2016Ac%vateBrain&BodyInc.

Allcontentandfiguresinthisbusinessplanareconfiden%al.Anyreproduc%onmaybemadeonlywiththeconsentoftheFounders.

Fitness Connectivity Platform in the Cloud!For Boomers Who Want To Defy Aging!

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ABOUT:!

Dashboard&ToolkitUserInterface

BrainBodyWorkoutToolsAssessmentToolsBiometricAnalysisWorkoutAnalysisProgressReports

LiveCoaches

Members

Unstoppable Tectonic Forces Create Opportunity!!

92MILLIONPEOPLEAGES45TO70LOOKINGFORSOLUTIONS

COSTOFHEALTHCARERISESWITHAGE

DEMENTIAOBE S I T Y

DIABETESCardiovascular

STRESS

THEMOSTUNFITGROUPEVER

PROBLEM:!

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Neurogenesis Creates Cognitive Reserve!To Change the Trajectory of Aging!

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SITUATION:!

Act!vateGoalistoExtendMidlifeYears

EXERCISE TRIGGERED BY

NEUROGENESIS

Effective Solutions Do Not Exist!

“Fitness trackers have a tendency to wind up at the bottom of the sock drawer after a few months of use.”

PROBLEM:!

1.  Age45+isabandonedbythetradi%onalfitnessbusiness…justwhentheyneeditmost

2.  “BrainGames”alonedonotcreatephysiologicalbrainhealth.Thereishigh“churn”

3.  FitnessTrackersontheirowndonotcreatefitness.Andtheyhaveshortlifespans

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1.

2.

3.

Act!vate Brain & Body!Technology Enhanced by Human Factors!

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SelfTheAct!vated

SOLUTION / BUSINESS MODEL:!

1.Science-basedPatentable Algorithm

2.Toolkit

3.LiveTele-Fitnessvia SkilledCoaches

Optimal Performance !of Brain & Body!

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Massive, Growing, Wealthy Boomer Population Looking to Defy Aging!

92million45-70

61million50-64

20million$100K+50-64

9million$150K+50-64

TotalMarketviaB2B

TargetMarketviaB2C

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MARKET:!

ALISONKALHEADOFMARKETING&STRATEGY

Experienced & Cohesive Executive Team !

MARIESTONERHEADOFPROGRAMMINGCO-FOUNDER

RAYHELMSCHIEFFINANCIALOFFICER

MARTINPAZZANICEO/FOUNDER

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TEAM:!

Core competencies in startups, customer acquisition & retention, brain/body fitness, and recurring revenue models.!

We bring $2 million+ in consumer research, data from 450 club locations and 4 million members, and vast success engaging the unfit consumer.!

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Existing Competitive Landscape!Ripe for Disruption!

FullService

NoFrills

WeightFocus

Equinox

ExerciseFocus

Curves 24 HR

LA

Anytime

Lifetime

Retro

COMPETITION:!

JennyCraig

WeightWatchers

Planet

ManyDietPrograms

YMCA

Personal Training Studios

FitnessCompanies

DietCompanies

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Act!vate Disrupts the Category!Creates and Owns “White Space”!

FullService

NoFrills

OneDimensional

Planet

IntegratedMulUdimensionalBrainBodyHealth

Curves 24 HR LA

Anytime

Lifetime

Equinox

FitnessCompanies

DietCompanies

JennyCraig

WeightWatchers

YMCA

UpstreamPrevenUveHealthcare

Personal Training Studios

COMPETITION:!

BrainorBodyApps

Sworkit

Lumonsity

MyFitnessPalRetro

PositScienceMapMyRun

The Act!vate Program Has Been !Proven in 2 Trials!

•  Par%cipantsincreasedVO2max(maximaloxygenconsump%on)•  Par%cipantsincreasedworkingmemory•  Par%cipantsreportedincreasedoverallhealth•  ValidatedCoach-in-the-Cloudmodel(Par%cipantsandCoaches)•  ValidatedAct!vateprocess

TRACTION:!

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EnrollFuncUonalFitness

Assessment

CustomProgram

ApplyAlgorithm

ReportviaDashboard

TrackWorkouts

GuidedbycerUfiedAct!vateCoach

Member’sprogramsareconstantlyevolvingtoprovidemorechallengeasskillsaremastered.

SelfTheAct!vatedToolkitOnboard

Act!vateisseekingvisionaryinvestorswithapassionfordisrup%vebusinessmodels.ContactCEO/Co-Founder,Mar%nPazzaniat860.375.0426or

mar%n@ac%vatebrainandbody.com.

Moreatwww.ac%vatebrainandbody.com