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Global Aging: The Biggest Untapped Opportunity in

the Fitness IndustryDan Ritchie, PhD

President, Functional Aging InstituteOwner Miracles Fitness

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Cody Sipe, PhD

20 years industry experienceOver 100 presentations internationallyOver 30 published articles2005 IDEA Program Director of the YearAdvisory Boards for National Posture Institute, International Council on Active Aging, Act!vate Brain and Body, ACSM, CFES, WCAAEditorial Boards: IDEA, Faith and Fitness Magazine, Boomerbloomer.com

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Dan Ritchie, PhD, CSCS

16+ years experience – personal trainer, manager, ownerCertified Strength and Conditioning SpecialistFallProof Balance and Mobility Enhancement SpecialistEnhance Fitness Master Trainer2014 PFP Personal Trainer of the YearAct!vate Brain and Body Advisory Board

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FAI International Advisory Board

Paul Holbrook, MAChristian

Thompson, PhD Debi Pillarella, MEd Lindsay Vastola

Steve Young, DPT JR Burgess, MSDianne

McCaughey, PhD

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How Long Will You Live?

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Are you really ready

for the longevity

revolution?

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Huge Growth means Huge Potential

You Are Here

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The Mature Market by the Numbers

Currently Ages 55-7376,000,000+

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The Perfect Storm

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Proven Done for you Business Models

MarketingSales

Programming

How to add an additional $75-$150K in revenue during your down times!

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Galapagos Islands?

The Unfit&Unhealthy

But they want to check off that one last Bucket list item

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Mount Kilimanjaro?

• The Adventure Seekers

• Quality Family Time

• But they need Expertise

• They will pay for Expertise

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Market Segment -Grandparents

• Grand parenting is the most positive stage in life• Huge emotional connection

• They are highly educated and still working

• Legacy – transfer of values now• Strong desire to provide experiences with

grandkids• Do they have the physical abilities to

do so?• Don the Tottering ole grandfather

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Market Segment -Couples• Remains the most important relationship in

their lives

• Want to spend time together in a healthy and productive way

• Still want their individual needs and interests to be met

• May have different functional abilities and health conditions

• Travel, leisure activities, intimacy, family, “adventure”

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The Mature Market Needs Fitness

Arthritis

Dysfunction

Obesity

Hypertension

Cardiovascular Disease

Dementia

Diabetes

Cancer

Osteoporosis

Fibromyalgia

Falls

Parkinson’s

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The Mature Market Needs Fitness

80% have at least one chronic health

condition

50% have 2 or more chronic

health conditions

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Boomer HealthSource: Canadian Heart and Stroke Foundation 2013

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Boomer Health52% say they get

no physical activity

Higher rates of:HTNHCL

DiabetesObesity

Source: JAMA (NHANES data)

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Hierarchy of Physical Function

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The Mature Market Wants What Fitness Can Give Them

ü Health and Longevity

ü Peak Experiences

ü Quality of Life

ü Travel

ü Quality Family Time

ü Productivity

ü Peace

ü Sexuality

ü Hobbies

ü Adventure

ü Work/Volunteer

ü Function

ü Energy

ü Life Experiences

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NLW2DNeed to DoLike to DoWant to Do

even…..Dream to Do

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The Mature Market Can Afford Fitness

What is typically the number one objection when selling fitness

programs?

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The Mature Market Can Afford Fitness“Boomers don’t want to just spend

money on the things they need; they have the dollars and the desire to

splurge on the things they truly want.” -Bloomberg (Sept 17, 2013)

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Positive Aging Paradigm

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So how does YOUR ideal client interpret

their value needs AND how does your

fitness program fulfill them?

Identity

Relationship

Purpose

Adaptation

Energy

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Use Every Part Of The

Pig

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Unique Small Group Personal Training ProgramSafe and effective blend of functional strength, balance, agility, coordination and brain health movements.Personalized for client4-8 people in a groupFocused on the NLW’sRelaxed atmosphereFunctional Health Assessment

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Nisan TrotterLewisburg FBF

“An easy and beautiful way to add $100,000 a year to my business”

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Joel KotkasLethbridge FBF

“We have 87 members with a revenue of $11,000 EFT.

About 30% of our members are PIF memberships.”

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Ageless Fitness Licensing Program

• Use of name and logo

• Two day business training

• FAS certifications for trainers• CEC programs available

• Workout samples and templates

• VIP tickets to annual FAI Summit

• Client intake forms

• Customizable community presentation

• Option to become a published author

• “Done for you” Marketing• E-books for lead gen• FB ads, funnels, landing

pages, surveys, videos• Blog posts• Emails• Images• LBO’s

• Sales script/process• Establish pricing model

• Ongoing coaching webinars/support

• Private FB group

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What is your Aging

Trajectory?

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Shelley TurkProactive Fitness

The First and only Studio focused on the 50+ in Saskatchewan!She had a 12 month fall back!

Now on pace for 400k/year

2016 her first full year in business.

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Boomer Fitness owner Brian Stecker

On pace for $650k this year.From bootcamp, small group, and one on one.

Was a corporate one on one trainer for 7 years. Trained over 10,000 one on one session and burned out.

Now a thriving fitness community in less then 5 years.2017 Personal trainer of the year.

Now has employed 4 full time employees and two part time.

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The Aging Opportunity

• Traditionalist or silent generation (seniors)• 28 million• Baby Boomers• 76 million• Gen Xers (already turning 50)• 64 million

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The Aging Opportunity

• To Learn More about Ageless Fitness and FAI Training

•www.functionalaginginstitute.com

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FAI Programs

CEC’s – ACE, AFAA, NFPT, ACSM, NASM,

AFN, SCW

13 educational modules5 hours of video

90 question online exam

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Free Gift For You

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