SXSW 2013 panel

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  • 1.From Pharma to Fit2013 SXSW Interactive Panel Submission

2. Topic Concept+ Even though the diet industry is booming, more and moreAmericans are overweight or obese, leading doctors toprescribe drugs to manage the side effects of excess weight.+ How does the U.S. go from drugs, chemicals and instrumentsto motivation, activation and participation? Is thismanageable by the fitness industry, or does this go above andbeyond? 2 3. Topics to Be Addressed+ The Ultimate Game+ Your Health, Connected+ Diet is a Four-Letter Word+ We The People (Are Getting Fit)+ From Drugs to Dumbbells3 4. The Ultimate Game+ The latest trend in fitness technology is gameification. Apps likeFitocracy and Monkey Dojo, new features on existing sites (suchas MapMyFITNESS.coms Courses feature) and even videogames like YourShape Fitness for Xbox Kinect all encourageusers to exercise by rewarding them with points and badges.+ Is changing the mindset from I hate exercise to this is funthe key to motivating more people? Will it discourage thosewho consider themselves hardcore athletes?4 5. Your Health, Connected+ Wearing fitness sensors take the guesswork out of the wearersvital statistics. The wearer simply puts on the sensor, andinformation like steps traveled, calories burned, and heart rateare logged. The wearer then accesses the information byplugging in the sensor, connecting to the respective site, andreviewing the generated analysis.+ Can wearing fitness sensors reverse the obesity trend, bymaking it incredibly easy to track ones fitness? Or will mostpeople balk at wearing a device that will track their statistics?5 6. Diet is a Four-Letter Word+ The diet industry (particularly the diet pill industry) thrives onthose looking for a magic bullet for weight loss.+ With so many conflicting studies, diets and messages out there,its no wonder that for many people, eating healthy has gonefrom easy and common sense to what in the world do Ieat?+ New apps like Fooducate scan barcodes and provide nutritionalinformation and suggestions for better dietary choices, rightfrom the users phone.+ Is mobile technology, in fact, the magic bullet for weight lossand healthy eating?6 7. We The People (Are Getting Fit)+ MapMyFITNESS Fittest of the Fit Index provides a sampling ofuser fitness trends around the U.S.+ How can the fitness industry as a whole encourage cities andstates to motivate their constituents? How can they keep thetop cities active, while spurring lower-ranked cities and statesinto action?7 8. From Drugs to Dumbbells+ Finally, does this go above and beyond the fitness industry?+ How can fitness companies and professionals work with doctorsto prescribe hard work and a healthy diet over prescriptions,when the pharmaceutical industry as a whole offers subsidiesto physicians? 8 9. SpeakersRichard Jalichandra is the CEO of MapMyFITNESS, Inc., anAustin-based company offering comprehensive consumerand enterprise fitness solutions. Previously, he was the CEOof Technorati Media, where he remains Executive Chairmanof the Board. Robin Thurston is the co-founder and Chief Product Offer of MapMyFITNESS, Inc. Previously, he worked in the investment management industry as a senior manager at a number of industry- leading firms. Notably, Robin rode as a professional cyclist for the Swiss Helvetica-Lugano team and still enjoys competing in USCF- sanctioned Masters bicycle races. 9 10. About MapMyFITNESS, Inc.Headquartered in Austin, TX, MapMyFITNESS, Inc. was founded in2007 and operates a suite of websites and mobile applications,including the popular MapMyRUN and MapMyRIDE brands. TheMapMyFITNESS network offers more than ten million fitnessenthusiasts the ability to record and store their daily running,cycling, walking or hiking routes in an online database or map outtomorrows path. 10