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Industry analyst Kerry Bodine explains why we should care about responsive web design (think 22 million digital signs by 2015 and 171 million wearables by 2016). Mike Norman of digital agency Genuine Interactive explains the changes that RWD brings to an agency. Chris Saint-Amant of Netflix explains how their UI has been tuned. With customers in 41 countires, having a single code base for all brower-based signups has been central to astonishing growth. Social anthropologist Tim Hayden shares his observation of how RWD is changing daily behaviors and global entrepreneurship. Panel organized by Steffan Berelowitz of Bluetrain.io.
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#RWDnextgen
Kerry BodineAuthor and industry analyst@kerrybodine
Mike NormanVP Technology, Genuine Interactive@mnorman78
Chris Saint-Amant Manager, UI Engineering, Netflix@csaintamant
Tim HaydenAuthor and social anthropologist@TheTimHayden
Panel organizer: #RWDnextgen
Kerry BodineAuthor and industry [email protected]
#RWDnextgen
We need to be prepared
for every screen.
#RWDnextgen@kerrybodine
##RWDnextgen@kerrybodine Source: BI Intelligence
1 in 5 people in the world own a
PCsmart phone
1 in 17 people in the world own a
tablet
##RWDnextgen@kerrybodine Source: worldometers.info
7,217,995,578people in the world
424,587,975tablets
1,443,599,116PCs & smartphones
##RWDnextgen@kerrybodine Source: Doberman
#RWDnextgen@kerrybodine
#RWDnextgen@kerrybodine Source: GestureTek
#RWDnextgen@kerrybodine
22 million
digital signs by 2015
#RWDnextgen@kerrybodine Source: Intel
#RWDnextgen@kerrybodine
#RWDnextgen@kerrybodine
171 million
wearablesby 2016
#RWDnextgen@kerrybodine Source: IHS
#RWDnextgen@kerrybodine
#RWDnextgen@kerrybodine
25 billion Internet-connected devices
by 2015
#RWDnextgen@kerrybodine Source: Cisco
50 billion Internet-connected devices
by 2020
Our processes need to continue
to evolve.
#RWDnextgen
@kerrybodine #RWDnextgenSource: Doberman
#RWDnextgen@kerrybodine
#RWDnextgen@kerrybodine
marketer / client designer developer
#RWDnextgen@kerrybodine
content comps code
marketer / client designer developer
#RWDnextgen@kerrybodine
Mike NormanVP Technology, Genuine Interactive@mnorman78
#RWDnextgen
Responsive affects everyone in an agency
#RWDnextgen
Educating internally is as important as educating clients
#RWDnextgen
Developers: Get used to being friendly with creatives
#RWDnextgen
Prediction:This will never stop growing (or changing shapes)
#RWDnextgen
Chris Saint-Amant Manager, UI Engineering, Netflix@csaintamant
#RWDnextgen
#RWDnextgen
#RWDnextgen
#RWDnextgen
www.netflix.com
m.netflix.com
#RWDnextgen
#RWDnextgen
#RWDnextgen
#RWDnextgen
Netflix Everywhere1,000+ devices
#RWDnextgen
10ft
#RWDnextgen
Phone/Tablet
#RWDnextgen
Website
#RWDnextgen
ComplimentarySecond-screenTime-shifting
#RWDnextgen
Tim HaydenAuthor and social anthropologist@TheTimHayden
#RWDnextgen
…and, we’ve been sitting on our tails, typing, for just over 200 years.
We’ve been upright and walking [mobile] for more than 4 million years…
#RWDnextgen
#RWDnextgen
#RWDnextgen
#RWDnextgen
#RWDnextgen
Kerry BodineAuthor and industry analyst@kerrybodine
Mike NormanVP Technology, Genuine Interactive@mnorman78
Chris Saint-Amant Manager, UI Engineering, Netflix@csaintamant
Tim HaydenAuthor and social anthropologist@TheTimHayden
#RWDnextgenPanel organizer:
Challenge QuestionsFrom panel organizer Steffan Berelowitz
CEO, Bluetrain.io @steffanb
#RWDnextgen