Title: What 'Minnesota Nice' Taught Me About BrandingSpeaker: Allyssa Kaiser

Format: Solo Speaker (1 hour, 1 speaker)Tags: Personal Branding, Personal Development, Social Media MarketingHashtag: #SXSWBrandUTheme: Work & CareerAudience: Advertising/Marketing Professionals

Questions:1. How can values influence my personal brand and help me achieve my goals?2. How do I determine my values?3. How can I apply these learnings to my clients' work?

Title: What 'Minnesota Nice' Taught Me About BrandingSpeaker: Allyssa Kaiser

700 Word Description:For years, I wondered: how is it that we, marketers, can successfully build our clients' brands, when we often fail to build our own?

The answer lies in this question: What do you stand for?

In this session, you'll hear how growing up in Minnesota and learning core Midwestern values influenced my personal brand and helped me establish myself as a successful marketer and brand coach.

You'll also learn how embracing your own values can help you create a compelling brand that generates incredible ROI for your most profitable client: you.

200 Word Description:During this session, you'll learn how embracing your own values can help you create a compelling brand that generates incredible ROI for your most profitable client: you.

Title: What 'Minnesota Nice' Taught Me About BrandingSpeaker: Allyssa Kaiser

Outline: *subject to change*• Introduction• The 8 Core Values That Influenced Me• ‘Minnesota Nice’• A Glass Half Full Attitude• My Word is Bible• Gratitude• Working Hard• The Importance of Reputation• High Expectations, Low Maintenance• Acceptance

•How to Define Values•Brand Case Studies: The ROI of Values• Whole Foods• Nike• Chipotle• Warby Parker• Visa