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Total steps SCAN TAP It’s a vertical rush that builds fitness and muscle tone fast Take the stairs Total floors Steps per floor Total calories Cals per floor up Cals per floor down 6 24 144 30.7 1.71 3.41 * Calorie count assumes round trip (you burn 3 X more going up) Step counts are averaged for building Floor 1 / A3L / Ref GB018mzGC000 Calorie burn Track your calorie burn Calorie tracking powered by Scan the QR or NFC codes on the right to get the free StepJockey calorie tracking app Labelling the world for calorie burn

StepJockey - A team on a mission to label the world for calorie burn

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An initiative backed by the Department of Health is tackling obesity and promoting fitness by labelling the stairs of the world for calorie burn. The idea is grounded in behavioural economics or ‘nudge theory’. Here's what it's all about.

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Page 1: StepJockey - A team on a mission to label the world for calorie burn

Total steps SCAN

TAP

It’s a vertical rush that builds fitness and muscle tone fast

Take thestairs Total floors Steps per floor

Total caloriesCals per floor up Cals per floor down

6 24 144

30.71.713.41* Calorie count assumes round trip (you burn 3 X more going up)

Step counts are averaged for building

Floor 1 / A3L / Ref GB018mzGC000

Calorie burn

Track your

calorie burn

Calorie tracking powered by

Scan the QR or NFC codes on the right to get the free StepJockey calorie tracking app

Labelling the world for calorie burn

Page 2: StepJockey - A team on a mission to label the world for calorie burn

PAGE 2

Track your calorie burn here

Calorie count assumes round trip Cals per floor5.12

SCAN TAP

Flo

or

1 /

MIN

I / R

ef G

B0

18m

zGC

00

0

Calorie tracking powered by

Making the world healthier

Welcome to StepJockey.

We're on a mission to label

the world for calorie burn.

Join us in creating a healthier,

more active world.

Welcome

Page 3: StepJockey - A team on a mission to label the world for calorie burn

PAGE 3

16.09

5

-1

39 calories

County Hall

132 steps

Stair: RHE1M5

Share

16.09

5

-1

14 calories

County Hall

132 steps

Stair: RHE1M5

Share

16.09

3

1

20 calories

Library

78 steps

Stair: LIB3B6

Share

16.09

2

1

12 calories

Library

56 steps

Stair: LIB3B6

Share

16.09

5

-1

39 calories

County Hall

132 steps

Stair: RHE1M5

Share

100

50

010 11 12 13 14 15 16

Calories

September

Dailygoal

16.09 72 calories

396 steps 63%

13.09 87 calories

1012 steps 100%

12.09 104 calories

426 steps 77%

11.09 12 calories

865 steps 100%

10.09 59 calories

504 steps 100%

Transformyour building

3Burn

Track your progress, set goals,

share with friends and more.

2Label

StepJockey smart signs shout health

in a good way. Once up, stair use in

your building will jump significantly.

1Rate

Rate your stairs for calorie burn.

It’s quick and easy. If it’s a big

building we can do it for you.

Activedesign

Total steps SCAN

TAP

It’s a vertical rush that builds fitness and muscle tone fast

Take thestairs Total floors Steps per floor

Total caloriesCals per floor up Cals per floor down

6 24 144

30.71.713.41* Calorie count assumes round trip (you burn 3 X more going up)

Step counts are averaged for building

Floor 1 / A3L / Ref GB018mzGC000

Calorie burn

Track your

calorie burn

Calorie tracking powered by

Scan the QR or NFC codes on the right to get the free StepJockey calorie tracking app

Page 4: StepJockey - A team on a mission to label the world for calorie burn

PAGE 4

Creatingvalue

Public bodies

Fight obesity and encourage

movement through active design:

• Seamlessly increases activity

at a population level

• Easy to prescribe centrally

for local implementation

• Highly educational for

both adults and children

• Appeals to heavier and

less active groups

Companies

Visibly transform your business by labelling it for

calorie burn:

• Improves staff wellness and resilience

• Genuinely inclusive

• Affordable, lasting and effective

• Cuts lift congestion and energy use

• Clearly signals that yours is a

business that values health

• Easy monitoring of uptake and impact

• Well established evidence base

• No costly gizmos required!

Individuals

Help us spark a stair climbing

revolution:

• Rate and label stairs without charge

• Track your performance with

free mobile apps

• Improve the health of others by

rating new buildings

• Be part of a global community

which is promoting fitness

Bigbenefits

Page 5: StepJockey - A team on a mission to label the world for calorie burn

PAGE 5

Total steps SCAN

TAP

It’s a vertical rush that builds fitness and muscle tone fast

Take thestairs Total floors Steps per floor

Total caloriesCals per floor up Cals per floor down

6 24 144

30.71.713.41* Calorie count assumes round trip (you burn 3 X more going up)

Step counts are averaged for building

Floor 1 / A3L / Ref GB018mzGC000

Calorie burn

Track your

calorie burn

Calorie tracking powered by

Scan the QR or NFC codes on the right to get the free StepJockey calorie tracking app

EASY TRACKING

Wireless NFC and QR tags

for easy calorie tracking.

Hands-free beacons

also available

MOTIVATIONAL MESSAGING

Wide selection of tested health

messages to inspire all

CALL TO ACTION

Clear messaging

prompts behaviour

change

QUALITY FINISH

Pixel perfect in

crystal clear 3mm

acrylic-glass

ORIGINAL

Trusted StepJockey

branding

GET THE APP

Easy app download

drives engagement

ACCURATE CALORIE COUNT

All data is specific to the stairs

in your building

There foreveryoneSmartsigns

Page 6: StepJockey - A team on a mission to label the world for calorie burn

PAGE 6

Total steps SCAN

TAP

It’s a vertical rush that builds fitness and muscle tone fast

Take thestairs Total floors Steps per floor

Total caloriesCals per floor up Cals per floor down

6 24 144

30.71.713.41* Calorie count assumes round trip (you burn 3 X more going up)

Step counts are averaged for building

Floor 1 / A3L / Ref GB018mzGC000

Calorie burn

Track your

calorie burn

Calorie tracking powered by

Scan the QR or NFC codes on the right to get the free StepJockey calorie tracking app

A4 AND A3

Flag up stair entrances

on every floor

COLOURS

A choice of six vivid and

funky colours as standard.

Want to match with your

brand? Just give us a call

All StepJockey smart signs are manufactured

from high quality 3mm acrylic and come with

radius corners, backing plates and integrated

technology. Signs are easy to install and ship

with wall-safe adhesive fixings. Hidden

screw-mounts also provided for those that

like to drill!

DIMENSIONS:

A4: 297 x 210 x 3mm

A3: 420 x 297 x 3mm

Mini: 190 x 90 x 3mm

A5: 210 x 148 x 3mm

A3 arrow: 420 x 74 x 3mm

A4 arrow: 210 x 74 x3mm

MINIS

Ideal in stairwells

for quick scanning

Track your calorie burn here

Calorie count assumes round trip Cals per floor5.12

SCAN TAPF

loo

r 1

/ M

INI /

Ref

GB

018

mzG

C0

00

Calorie tracking powered by

A5

Use adjacent to lift

and elevator buttons

Calorie tracking powered by

Take the stairs. It saves time and energy

Join StepJockey

and take small

steps to a

healthier, more

energised life

ARROWS

Combine with A3, A4 and

A5s for... extra nudge power

This way to get fitand healthy

Get fit.Take the stairs

This way to get fit and healthy

Get fit.Take thestairs

Thefull setSmartsigns

Total calories

30.7144

5.12

Total steps

Cals per floor

Track your calorie burn here

* Calorie count assumes round trip (you burn 3 X more going up)Step counts are averaged for building

Floor 1 / A4P / Ref GB018mzGC000

SCAN TAP

Steps per floor

Calorie burn

Burn calories,take the stairs

24

Calorie tracking powered by

Scan the QR or NFC codes on the right to get the free StepJockey calorie tracking app

Page 7: StepJockey - A team on a mission to label the world for calorie burn

PAGE 7

100

50

010 11 12 13 14 15 16

Calories

September

Dailygoal

16.09 72 calories

396 steps 63%

13.09 87 calories

1012 steps 100%

12.09 104 calories

426 steps 77%

11.09 12 calories

865 steps 100%

10.09 59 calories

504 steps 100%

SHARE

Share achievements

with family and friends

FULL HISTORY

Every climb

captured and

displayed

CLEAR GRAPHICS

• Burn history

• Daily calorie counts

• Cool animations

PERSONALISE

Enables super

accurate calorie

tracking:

• weight

• sex

• height

• age

EASY TRACKING

Scan with QR,

NFC or hands-

free beacons

SET GOALS

Set goals that

are right for you

COLOUR CODED

SJ colours give

feel-good vibe.

Keep it green!

The StepJockey app is available on iOS,

Android and the latest Blackberry devices

Track, set goals,personaliseOurapps

Page 8: StepJockey - A team on a mission to label the world for calorie burn

PAGE 8

Challengeand engageWellnessaccountOUR CHALLENGES:

• Climb Everest:

It will keep 1,000 players

climbing for 2-4 weeks.

A great starter.

• Burn a Million: The big one!

It will keep 1,000 players

climbing for 10-20 weeks.

Think stamina.

• Seven summits: Up and up

again. It will keep 1,000

players climbing for 5-10

weeks. Nice views!

Create teams and

reward performance

FEATURES:

Launch fun and

engaging challenges

for all

Dazzling infographics

that inform and

motivate

Incentivise stair use at

particular times to cut

lift/elevator congestion

Crystal-clear

data reporting

and feedback

Page 9: StepJockey - A team on a mission to label the world for calorie burn

PAGE 9

There is a vast amount of excellent academic research published

on stair climbing and the power of stair climbing prompts.

For more information go to: www.stepjockey.com

Trials and evaluation

Stair climbing

Stair climbing is a safe and easy exercise to build

into your day. Through small steps, it can make a

significant difference to your health over time:

Evidencebase

Officially classed as vigorous exercise – it

burns more calories per minute than jogging

7 minutes stair climbing a day is

estimated to cut risk of heart attack by

50% over 10 years

Stair climbing burns about 9 times more

energy than sitting and 7 times more

than taking the lift

You burn about 0.15 calories for every step

you climb up and about 0.05 calories down

The ability for individuals to

track and compare their

progress increased stair usage

by 5 to 8 fold

92% of new stair climbers said

it would become a habit

No reported evidence of

increased calorie consumption

to compensate for the increase

in physical activity

Evaluation

StepJockey is backed by the UK Department of Health and was

fully evaluated before launch. Large-scale field trials were held,

with more than 250,000 stair/lift journeys recorded:

The presence of the signs resulted in

significant increases in stair usage across

all buildings

Up journeys were more influenced than

down, the highest uplift being +29%

The most influenced by

the intervention were:

• Overweight (BMI greater than 25)

• Infrequent takers of physical

activity ( less than 2 times per week)

• Women

Page 10: StepJockey - A team on a mission to label the world for calorie burn

PAGE 10

Small steps, big gainsHealthbenefits

Stair climbing can have

a marked impact on

an individual’s health

over time

Tightens buns

Increases ‘good cholesterol’

Promotes weight loss

Improves muscle tone

Tones thighs

Fights stress

Aids sleep

Improved

cardiovascular

fitness

Reduces risk of:

• heart disease

• stroke

• cancer

• obesity

• type 2 diabetes

Stronger musculoskeletal system

Page 11: StepJockey - A team on a mission to label the world for calorie burn

PAGE 11

* Sign costs vary by building.

For example, a sign package for a

five-storey building, with three signs

per floor, would start at around £500.

** Wellness Accounts start at £1 per user,

per month, capped for those with a

large number of employees. One-off

challenges also available

+ Communications Packages are

individually tailored to your needs

and charged separately

Getting itright for you

At StepJockey we are truly

flexible, and love to talk.

Please call or email us

to discus your needs:

0203 397 [email protected]

OurpackagesFree *Smart signs

From £25

Rate stairs for calorie burn

• Rate stairs

• Download instant smart signs

Mobile apps

• Track calories

• Set goals

• Personalise

• Share

Acrylic-glass smart signs

• QR and NFC scanning

• Hands-free beacon option

• Funky colours

• Co-branding option

Communications package +

• Digital welcome pack

• Infographics pack

• Email, social media and intranet assets

• Health information package

Wellness Account

• Launch challenges

• Create teams

• Set prizes and bonuses

• Data Insights and analytics

• Live data feeds

• Account management

**Wellness account

From £1 per user per month

Page 12: StepJockey - A team on a mission to label the world for calorie burn

W: www.stepjockey.com

E: [email protected]

/ StepJockey

@ StepJockey

You can email us at:

[email protected]

or call us on:

+44 (0)203 397 8377

Thanks for helping to

label the world for

calorie burn