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An initiative backed by the Department of Health is tackling obesity and promoting fitness by labelling the stairs of the world for calorie burn. The idea is grounded in behavioural economics or ‘nudge theory’. Here's what it's all about.
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Total steps SCAN
TAP
It’s a vertical rush that builds fitness and muscle tone fast
Take thestairs Total floors Steps per floor
Total caloriesCals per floor up Cals per floor down
6 24 144
30.71.713.41* Calorie count assumes round trip (you burn 3 X more going up)
Step counts are averaged for building
Floor 1 / A3L / Ref GB018mzGC000
Calorie burn
Track your
calorie burn
Calorie tracking powered by
Scan the QR or NFC codes on the right to get the free StepJockey calorie tracking app
Labelling the world for calorie burn
PAGE 2
Track your calorie burn here
Calorie count assumes round trip Cals per floor5.12
SCAN TAP
Flo
or
1 /
MIN
I / R
ef G
B0
18m
zGC
00
0
Calorie tracking powered by
Making the world healthier
Welcome to StepJockey.
We're on a mission to label
the world for calorie burn.
Join us in creating a healthier,
more active world.
Welcome
PAGE 3
16.09
5
-1
39 calories
County Hall
132 steps
Stair: RHE1M5
Share
16.09
5
-1
14 calories
County Hall
132 steps
Stair: RHE1M5
Share
16.09
3
1
20 calories
Library
78 steps
Stair: LIB3B6
Share
16.09
2
1
12 calories
Library
56 steps
Stair: LIB3B6
Share
16.09
5
-1
39 calories
County Hall
132 steps
Stair: RHE1M5
Share
100
50
010 11 12 13 14 15 16
Calories
September
Dailygoal
16.09 72 calories
396 steps 63%
13.09 87 calories
1012 steps 100%
12.09 104 calories
426 steps 77%
11.09 12 calories
865 steps 100%
10.09 59 calories
504 steps 100%
Transformyour building
3Burn
Track your progress, set goals,
share with friends and more.
2Label
StepJockey smart signs shout health
in a good way. Once up, stair use in
your building will jump significantly.
1Rate
Rate your stairs for calorie burn.
It’s quick and easy. If it’s a big
building we can do it for you.
Activedesign
Total steps SCAN
TAP
It’s a vertical rush that builds fitness and muscle tone fast
Take thestairs Total floors Steps per floor
Total caloriesCals per floor up Cals per floor down
6 24 144
30.71.713.41* Calorie count assumes round trip (you burn 3 X more going up)
Step counts are averaged for building
Floor 1 / A3L / Ref GB018mzGC000
Calorie burn
Track your
calorie burn
Calorie tracking powered by
Scan the QR or NFC codes on the right to get the free StepJockey calorie tracking app
PAGE 4
Creatingvalue
Public bodies
Fight obesity and encourage
movement through active design:
• Seamlessly increases activity
at a population level
• Easy to prescribe centrally
for local implementation
• Highly educational for
both adults and children
• Appeals to heavier and
less active groups
Companies
Visibly transform your business by labelling it for
calorie burn:
• Improves staff wellness and resilience
• Genuinely inclusive
• Affordable, lasting and effective
• Cuts lift congestion and energy use
• Clearly signals that yours is a
business that values health
• Easy monitoring of uptake and impact
• Well established evidence base
• No costly gizmos required!
Individuals
Help us spark a stair climbing
revolution:
• Rate and label stairs without charge
• Track your performance with
free mobile apps
• Improve the health of others by
rating new buildings
• Be part of a global community
which is promoting fitness
Bigbenefits
PAGE 5
Total steps SCAN
TAP
It’s a vertical rush that builds fitness and muscle tone fast
Take thestairs Total floors Steps per floor
Total caloriesCals per floor up Cals per floor down
6 24 144
30.71.713.41* Calorie count assumes round trip (you burn 3 X more going up)
Step counts are averaged for building
Floor 1 / A3L / Ref GB018mzGC000
Calorie burn
Track your
calorie burn
Calorie tracking powered by
Scan the QR or NFC codes on the right to get the free StepJockey calorie tracking app
EASY TRACKING
Wireless NFC and QR tags
for easy calorie tracking.
Hands-free beacons
also available
MOTIVATIONAL MESSAGING
Wide selection of tested health
messages to inspire all
CALL TO ACTION
Clear messaging
prompts behaviour
change
QUALITY FINISH
Pixel perfect in
crystal clear 3mm
acrylic-glass
ORIGINAL
Trusted StepJockey
branding
GET THE APP
Easy app download
drives engagement
ACCURATE CALORIE COUNT
All data is specific to the stairs
in your building
There foreveryoneSmartsigns
PAGE 6
Total steps SCAN
TAP
It’s a vertical rush that builds fitness and muscle tone fast
Take thestairs Total floors Steps per floor
Total caloriesCals per floor up Cals per floor down
6 24 144
30.71.713.41* Calorie count assumes round trip (you burn 3 X more going up)
Step counts are averaged for building
Floor 1 / A3L / Ref GB018mzGC000
Calorie burn
Track your
calorie burn
Calorie tracking powered by
Scan the QR or NFC codes on the right to get the free StepJockey calorie tracking app
A4 AND A3
Flag up stair entrances
on every floor
COLOURS
A choice of six vivid and
funky colours as standard.
Want to match with your
brand? Just give us a call
All StepJockey smart signs are manufactured
from high quality 3mm acrylic and come with
radius corners, backing plates and integrated
technology. Signs are easy to install and ship
with wall-safe adhesive fixings. Hidden
screw-mounts also provided for those that
like to drill!
DIMENSIONS:
A4: 297 x 210 x 3mm
A3: 420 x 297 x 3mm
Mini: 190 x 90 x 3mm
A5: 210 x 148 x 3mm
A3 arrow: 420 x 74 x 3mm
A4 arrow: 210 x 74 x3mm
MINIS
Ideal in stairwells
for quick scanning
Track your calorie burn here
Calorie count assumes round trip Cals per floor5.12
SCAN TAPF
loo
r 1
/ M
INI /
Ref
GB
018
mzG
C0
00
Calorie tracking powered by
A5
Use adjacent to lift
and elevator buttons
Calorie tracking powered by
Take the stairs. It saves time and energy
Join StepJockey
and take small
steps to a
healthier, more
energised life
ARROWS
Combine with A3, A4 and
A5s for... extra nudge power
This way to get fitand healthy
Get fit.Take the stairs
This way to get fit and healthy
Get fit.Take thestairs
Thefull setSmartsigns
Total calories
30.7144
5.12
Total steps
Cals per floor
Track your calorie burn here
* Calorie count assumes round trip (you burn 3 X more going up)Step counts are averaged for building
Floor 1 / A4P / Ref GB018mzGC000
SCAN TAP
Steps per floor
Calorie burn
Burn calories,take the stairs
24
Calorie tracking powered by
Scan the QR or NFC codes on the right to get the free StepJockey calorie tracking app
PAGE 7
100
50
010 11 12 13 14 15 16
Calories
September
Dailygoal
16.09 72 calories
396 steps 63%
13.09 87 calories
1012 steps 100%
12.09 104 calories
426 steps 77%
11.09 12 calories
865 steps 100%
10.09 59 calories
504 steps 100%
SHARE
Share achievements
with family and friends
FULL HISTORY
Every climb
captured and
displayed
CLEAR GRAPHICS
• Burn history
• Daily calorie counts
• Cool animations
PERSONALISE
Enables super
accurate calorie
tracking:
• weight
• sex
• height
• age
EASY TRACKING
Scan with QR,
NFC or hands-
free beacons
SET GOALS
Set goals that
are right for you
COLOUR CODED
SJ colours give
feel-good vibe.
Keep it green!
The StepJockey app is available on iOS,
Android and the latest Blackberry devices
Track, set goals,personaliseOurapps
PAGE 8
Challengeand engageWellnessaccountOUR CHALLENGES:
• Climb Everest:
It will keep 1,000 players
climbing for 2-4 weeks.
A great starter.
• Burn a Million: The big one!
It will keep 1,000 players
climbing for 10-20 weeks.
Think stamina.
• Seven summits: Up and up
again. It will keep 1,000
players climbing for 5-10
weeks. Nice views!
Create teams and
reward performance
FEATURES:
Launch fun and
engaging challenges
for all
Dazzling infographics
that inform and
motivate
Incentivise stair use at
particular times to cut
lift/elevator congestion
Crystal-clear
data reporting
and feedback
PAGE 9
There is a vast amount of excellent academic research published
on stair climbing and the power of stair climbing prompts.
For more information go to: www.stepjockey.com
Trials and evaluation
Stair climbing
Stair climbing is a safe and easy exercise to build
into your day. Through small steps, it can make a
significant difference to your health over time:
Evidencebase
Officially classed as vigorous exercise – it
burns more calories per minute than jogging
7 minutes stair climbing a day is
estimated to cut risk of heart attack by
50% over 10 years
Stair climbing burns about 9 times more
energy than sitting and 7 times more
than taking the lift
You burn about 0.15 calories for every step
you climb up and about 0.05 calories down
The ability for individuals to
track and compare their
progress increased stair usage
by 5 to 8 fold
92% of new stair climbers said
it would become a habit
No reported evidence of
increased calorie consumption
to compensate for the increase
in physical activity
Evaluation
StepJockey is backed by the UK Department of Health and was
fully evaluated before launch. Large-scale field trials were held,
with more than 250,000 stair/lift journeys recorded:
The presence of the signs resulted in
significant increases in stair usage across
all buildings
Up journeys were more influenced than
down, the highest uplift being +29%
The most influenced by
the intervention were:
• Overweight (BMI greater than 25)
• Infrequent takers of physical
activity ( less than 2 times per week)
• Women
PAGE 10
Small steps, big gainsHealthbenefits
Stair climbing can have
a marked impact on
an individual’s health
over time
Tightens buns
Increases ‘good cholesterol’
Promotes weight loss
Improves muscle tone
Tones thighs
Fights stress
Aids sleep
Improved
cardiovascular
fitness
Reduces risk of:
• heart disease
• stroke
• cancer
• obesity
• type 2 diabetes
Stronger musculoskeletal system
PAGE 11
* Sign costs vary by building.
For example, a sign package for a
five-storey building, with three signs
per floor, would start at around £500.
** Wellness Accounts start at £1 per user,
per month, capped for those with a
large number of employees. One-off
challenges also available
+ Communications Packages are
individually tailored to your needs
and charged separately
Getting itright for you
At StepJockey we are truly
flexible, and love to talk.
Please call or email us
to discus your needs:
0203 397 [email protected]
OurpackagesFree *Smart signs
From £25
Rate stairs for calorie burn
• Rate stairs
• Download instant smart signs
Mobile apps
• Track calories
• Set goals
• Personalise
• Share
Acrylic-glass smart signs
• QR and NFC scanning
• Hands-free beacon option
• Funky colours
• Co-branding option
Communications package +
• Digital welcome pack
• Infographics pack
• Email, social media and intranet assets
• Health information package
Wellness Account
• Launch challenges
• Create teams
• Set prizes and bonuses
• Data Insights and analytics
• Live data feeds
• Account management
**Wellness account
From £1 per user per month
W: www.stepjockey.com
/ StepJockey
@ StepJockey
You can email us at:
or call us on:
+44 (0)203 397 8377
Thanks for helping to
label the world for
calorie burn