Michael McCarthy, M.D. presents "Local Health Guide" at the 2009 event hosted by GA Creative, "Taking the Mystery Out of Social Media: Strategies for Healthcare Marketing." His discussion focuses on local doctors and providers becoming interactive with the community by offering their expertise and advice concerning medical issues, creating a dialogue with community members about the latest trends and discoveries in the medical field.
2. LocalHealthGuide www.localhealthguideonline.com 3. Pew Center
for Excellence in Journalism 4. Audience Trends 5. Newspapers and
post-papers 6. Investigate West 7. Donation and Foundation
Support
MinnPost ~ Voice of San Diego ~ CrossCut ~ New York Times?
8. Hyperlocal
MyBallard WestSeattleBlog Phinney-Greenwood Fremont Universe
Queen Anne View Capitol Hill Seattle Blog East Lake Ave Central
District news Magnolia Voice
LocalHealthGuide/Seattle is an independent health news and
information service, unaffiliated with any hospital, insurance plan
or service provider.
We seek to provide you with sound, unbiased health news from
the Seattle and the Puget Sound region and information about
services available in the region.
12. Values
Independent
Unbiased
Evidence-based
Reliable
Respectful
13. LocalHealthGuide www.localhealthguideonline.com 14. Site
Structure 15. Three Tier Structure 16. Three Tier Structure 17.
Content
Health and community news
Policy & Politics
Tips & Advice
Local health business news
Seattle Science
Resources and support directory
Forum and discussion
18. Revenue 19. Breaking News 20. Links to Resources 21.
Community News 22. Seattle Science 23. PubMed: July 21 24. Advice
& Tips 25. Consumer News 26. Community Events
Calendar events workshops science fairs
27. Policy & Politics
Kaiser Health News
Local Columnists
Kathleen OConnor
Dr. Roger Stark
Kaiser Health News
28. Resources & Support 29. Results after 9 months 30.
Unique Visitors per Month 31. Results
15,000 Unique Visitors per Month
1,000+ incoming links
15 percent of visitors come via search engines
15 percent bounce rate
Hot Topics: Policy, consumer news, diabetes
Engagement: Low
32. Web 2.0 33. Web 2.0
"Web 2.0" refers to the second generation of web development
and web design.
It is characterized as facilitating communication, information
sharing, interoperability, user-centered design and collaboration
on the World Wide Web.
It has led to the development and evolution of web-based
communities, hosted services, and web applications.
Examples include social-networking sites, video-sharing sites,
wikis, blogs, mashups and folksonomies.
