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COLOR THEORYCOLOR THEORY
Date Date
Time Time
ProfessorProfessor
• Research GuideResearch Guide
• Library catalog—books, videos…Library catalog—books, videos…
• Research Databases—articlesResearch Databases—articles
1.1.Art Fulltext & Wilson OmnifileArt Fulltext & Wilson Omnifile
2.2.Psychology & Behavioral Sciences Psychology & Behavioral Sciences
CollectionCollection
3.3.BHA (art history) & DAAI (design)BHA (art history) & DAAI (design)
ImagesImages• BooksBooks
• ArticlesArticles
• Grove Dictionary of ArtGrove Dictionary of Art
• Visual Resources CenterVisual Resources Center
• Websites: museums, journals, Websites: museums, journals,
universities, professionals…universities, professionals…
Historical Meanings of Historical Meanings of ColorColor
GreenGreen as
symbol of fertility
Cultural Meanings of Cultural Meanings of ColorColor
Traditional Japanese wedding garment
is redred for luck
Color and Color and PsychologyPsychology
Color choiceColor choice can affectthe psychological impact of an image or object
Color in Interior DesignColor in Interior Design
Example of how changing a room’s color scheme can affect the mood
Search termsSearch terms::Interior designInterior decorationPsychologyColorColor in interior designColor in design
Dark BlueDark Blue (oceans, twilight skies, gemstones) = trust, (oceans, twilight skies, gemstones) = trust, dignity, security, professionalismdignity, security, professionalism
OrangeOrange (fire, sunset, fruit) = energy, excitement, (fire, sunset, fruit) = energy, excitement, warmth, vitalitywarmth, vitality
Color and AdvertisingColor and AdvertisingComplimentary Colors—Cool & Warm
Color in Toy DesignColor in Toy Design“Blue & Pink” by Rebecca Bengal, in Print (from v. 61, no. 4, July/August
2007)
Design
Toys
Psychology
Gender
Color
Blue
Marketing
Children
Color in Toy DesignColor in Toy Design“Pink & Blue” by Rebecca Bengal, in Print (from v. 61, no. 4, July/August
2007)
Design
Toys
Psychology
Gender
Color
Pink
Marketing
Children
