COLOR THEORYCOLOR THEORY

Date Date

Time Time

ProfessorProfessor

• Research GuideResearch Guide

• Library catalog—books, videos…Library catalog—books, videos…

• Research Databases—articlesResearch Databases—articles

1.1.Art Fulltext & Wilson OmnifileArt Fulltext & Wilson Omnifile

2.2.Psychology & Behavioral Sciences Psychology & Behavioral Sciences

CollectionCollection

3.3.BHA (art history) & DAAI (design)BHA (art history) & DAAI (design)

ImagesImages• BooksBooks

• ArticlesArticles

• Grove Dictionary of ArtGrove Dictionary of Art

• Visual Resources CenterVisual Resources Center

• Websites: museums, journals, Websites: museums, journals,

universities, professionals…universities, professionals…

Historical Meanings of Historical Meanings of ColorColor

GreenGreen as

symbol of fertility

Cultural Meanings of Cultural Meanings of ColorColor

Traditional Japanese wedding garment

is redred for luck

Color and Color and PsychologyPsychology

Color choiceColor choice can affectthe psychological impact of an image or object

Color in Interior DesignColor in Interior Design

Example of how changing a room’s color scheme can affect the mood

Search termsSearch terms::Interior designInterior decorationPsychologyColorColor in interior designColor in design

Dark BlueDark Blue (oceans, twilight skies, gemstones) = trust, (oceans, twilight skies, gemstones) = trust, dignity, security, professionalismdignity, security, professionalism

OrangeOrange (fire, sunset, fruit) = energy, excitement, (fire, sunset, fruit) = energy, excitement, warmth, vitalitywarmth, vitality

Color and AdvertisingColor and AdvertisingComplimentary Colors—Cool & Warm

Color in Toy DesignColor in Toy Design“Blue & Pink” by Rebecca Bengal, in Print (from v. 61, no. 4, July/August

2007)

Design

Toys

Psychology

Gender

Color

Blue

Marketing

Children

Color in Toy DesignColor in Toy Design“Pink & Blue” by Rebecca Bengal, in Print (from v. 61, no. 4, July/August

2007)

Design

Toys

Psychology

Gender

Color

Pink

Marketing

Children