How healthyHow healthyis your blog?is your blog?by Nicky Hayward-Wrightby Nicky Hayward-Wright8 November 20078 November 2007““Focus on the User Environment: Focus on the User Environment: Techniques and Technologies”Techniques and Technologies”NSW Health Libraries ForumNSW Health Libraries Forum

BackgroundBackground

Target AudienceTarget Audience Know your audienceKnow your audience

– segment and profilesegment and profile

Know their online ecosystemKnow their online ecosystem– Internet usageInternet usage– online health searchingonline health searching– blogoshpereblogoshpere

DesignDesign

Blended design philosophyBlended design philosophyincorporates new web concepts of incorporates new web concepts of

simplicity and interactionsimplicity and interactionwith traditional design elementswith traditional design elements

Focused Message or Aim

strong colours

white space

meaningful images

small chunks

meaningful labels

Tailored and Targeted Information

Navigation

purposeful advertising

Widgets avoid widget noise

accessible comment features

(1)

easy subscriptio

n

(2)

Content Selection Content Selection GuidelinesGuidelines CurrencyCurrency Accuracy of contentAccuracy of content LanguageLanguage Authority of authorAuthority of author Access and navigationAccess and navigation CopyrightCopyright ImagesImages Value adding contentValue adding content

AccreditationAccreditation Authoritative Authoritative Complementarity Complementarity PrivacyPrivacy Attribution Attribution Justifiability Justifiability Transparency Transparency Financial disclosure Financial disclosure Advertising policyAdvertising policy

MarketingMarketing Functional and emotional valueFunctional and emotional value

Promotional materialPromotional material

Collaborative marketing partnersCollaborative marketing partners

Measuring Service ValueMeasuring Service Value

Site statisticsSite statistics Surveys and online pollsSurveys and online polls Qualitative feedbackQualitative feedback Visitor mapsVisitor maps

Alzheimer’s News Alzheimer’s News

Lessons LearntLessons Learnt Users and technologyUsers and technology

Site developmentSite development

Scan the horizonScan the horizon

Is your blog…Is your blog…

informed by practiceinformed by practice

involves all stakeholdersinvolves all stakeholders

evolvingevolving

nimblenimble

““The only way to make sense out of The only way to make sense out of change is to plunge into it, move change is to plunge into it, move

with it and enjoy the dance”with it and enjoy the dance”(3)(3)

Nicky Hayward-WrightNicky Hayward-WrightCoordinatorCoordinator

Library & Information ServiceLibrary & Information ServiceAlzheimer’s Australia NSWAlzheimer’s Australia NSWnhayward@alznsw.asn.au

© 5 November 2007© 5 November 2007

ReferencesReferences1. Mayo Clinic.

http://www.mayoclinic.com/health/frontotemporal-dementia/AZ000552. Atwood, J. (2007). Thirteen blog clichés. Coding Horror. 16

August 2007. http://www.codinghorror.com/blog/archives/000834.html [accessed 11 Oct. 2007].

3. CreativeMinds. Creative quotes and quotations on change http://creatingminds.org/quotes/change.htm [accessed 3 Nov. 2007].

News Service’s Home PageNews Service’s Home Page Alzheimer’s News: http://alznews.blogspot.com or http://digbig.com/4sdprhttp://digbig.com/4sdpr Library News: http://alzheimersnswlibrary.blogspot.com/ http://alzheimersnswlibrary.blogspot.com/ or http://digbig.com/4sdpshttp://digbig.com/4sdps