Film Consumption

Popular genresIn the graph below you can tell that Action films are the most popular genre, followed by comedy and animation.

Overall trends From the graph below, we can tell that since the 1940’s, the demand

in cinema has decreased, but since 1980’s the demand for cinema has increased and is increasing at a steady pace

What ages of audience?

In this graph, I found that 45+ watch the most amount of films, compared to 1997 when mostly it was 15-24 year olds that watched films. This under represents under 15’s as they are not presented in these figures.

Ethnicity

From the graph below you can tell that it is majorly the white ethnicity that consume media products overall, compared to Black, Asian, Chinese and other ethnicities. This underrepresents the other ethnicities because they are grouped together unlike white people.

How people consume media This graph shows that in 2012, nearly 250

million films were watched on demand and has been steadily increasing since 2007.

• This graph shows that retail sales have been decreasing since 2008

• This graph shows that since 2001, retail sales have decreased massively.

What part does technology play?

It clearly shows that as VOD has increased and actual retail sales have decreased, technology has played a big part in how media is consumed because people prefer to stream on demand rather than purchase the media first hand.

Other factors in advancements in technology such as illegal streaming have also played a part because it is cheaper and more convenient for the viewer to consume the media this way. However, it is illegal.