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BFI – Film Consumption By Chris Wotton & Jason Nguyen Source of Statistical information - http://www.bfi.org.uk/sites/bfi.org.uk/files/down loads/bfi-statistical-yearbook-2016.pdf

Bfi – film consumption

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Page 1: Bfi – film consumption

BFI – Film ConsumptionBy Chris Wotton& Jason Nguyen

Source of Statistical information - http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-statistical-yearbook-2016.pdf

Page 2: Bfi – film consumption

Overall trend in film consumption

The data on the right shows us the cinema admissions for 2014 to 2015 has increased by 9.2%. This is a staggering increase over a 1 year period and could be linked to new strong performing titles such as “Everest”. Many consumers may prefer to watch the film in a different environment as this intensifies what they are watching.

The second table shows the increase in box office gross profit from 2006 to 2015. The information shows us that from 2006 to 2015 there has been an increase of 62.1& which is extremely high and suggests that the film industry has no intention's of slowing down. The data also shows us that many consumers like to go to the cinema as they want a higher end experience as the information on the BFI states that:

The 3D takings from these releases (£137 million) accounted for 11% of the total box office in 2015.

compared with 12% (£133 million) in 2014. Sixteen films were released in 3D IMAX in 2015,

generating a gross of £31 million (just over 2% of overall box office).

Page 3: Bfi – film consumption

Who watches films in the UK (age, gender, other characteristics)

AgeThe information on the right shows us that the age group 15-24 are rapidly increasing in the consumption of films. However the data also shows a dip in the consumption of films from this age group between 2011 and 2015.

GenderThis information shows us that the male gender prefer to watch films that contain more action; whilst the female audience prefer to watch happier films that generally contain relatable scenes or situations they can see themselves in.

Page 4: Bfi – film consumption

Which audience groups are under-represented in the figures?

Location – South East This audience group is underrepresented in the figures as many different people live in that area and therefore you cannot really classify them into a certain category. South East England is a large area and contains many different towns, villages and city’s and therefore in my opinion there is to much diversity in the people for them to be classified dimply by the broad location they live in.The table below identifies the market segment of certain films which has been viewed by members of the public in the UK.The information may also not be completely correct as passers by may visit the cinema but in fact they do not live there making the results to a certain extent un-valid.

Page 5: Bfi – film consumption

Where/how do people watch films and are they engaged?

Members of the public have various different viewing options for film media. Newer titles that are only available In the cinema however can only be watched at home illegally.The information below shows us where the public tend to watch films.The data shows us that a staggering 85% of viewers are engaged whilst watching a film on a TV.

The second most engaging form of viewing a film is a DVD or Blu-ray coming in at 70% viewer engagement.

As we know many consumers also like to watch films at eh cinema as it allows them to socialise with friends and family. The experience by going to a cinema is much different to watching it elsewhere as you are in a room with potentially like minded people who are interested in the same genres of films.

Other forms of viewing films such as a laptop, desktop & tablet are not as engaging for consumers watching films.

Page 6: Bfi – film consumption

What type of films are the most popular?

The types of films that are the most popular are generally from large institutions such as Walt Disney or Universal.

From the data below I can see that films that have a high star appeal and are continued on from previous versions tend to have a higher rate of success in terms of how many people watch the film.

The data on the right identifies that the most successful film was Star Wars, distributed by Walt Disney. This was a very high budget production and therefore that reflects on the success it has had. It’s also a well known title, so consumers visiting the cinema are going to be more inclined to watch it especially if they are a fan of the franchises previous work.

The types of films that are the most popular are generally from large institutions such as Walt Disney or Universal.

From the data below I can see that films that have a high star appeal and are continued on from previous versions tend to have a higher rate of success in terms of how many people watch the film.

Page 7: Bfi – film consumption

What role does technology play in the consumption of film today?

Technology, such as computers and phones, plays a big role in the consumption of films today because it gives the people different options to consume the films.

We are able to view films in different ways such as on the computer or in the cinema, computers let us watch films at home but on other devices such as a phone or laptop, you are able to view the film from anywhere, which is why there is an increase in the consumption of film today.

This can be supported from the following table below.

From the table I can see a rise in the amount of viewer engagement for watching films on the TV. Therefore the development in recent technology has allowed consumers to watch films elsewhere rather than just at the cinema. Many consumers/individuals may prefer the comfort of their own home and therefore that’s the reason for the increase in consuming films on at TV rather than in the cinema.