17
Traditional model of Exhibition New Technologies – Home cinema, the internet and digital technology Independent Exhibition FILM EXHIBITION AND CONSUMPTION

Film consumption

Embed Size (px)

DESCRIPTION

Looks at how films are cosumed by the audience - traditional exhibition, home theatre independent theatres, digital technology. For WJEC Film Studies

Citation preview

Page 1: Film consumption

Traditional model of Exhibition

New Technologies – Home cinema, the internet and digital

technologyIndependent Exhibition

FILM EXHIBITION AND

CONSUMPTION

Page 2: Film consumption

Exhibition is the retail branch of the film industry.

What the exhibitor sells is the experience of a film (and, frequently, concessions like soft

drinks and popcorn). Because exhibitors to some extent control how

films are programmed, promoted, and presented to the public, they have considerable influence over the box-office success and, more

importantly, the reception of films.

EXHIBITION

Page 3: Film consumption

A multiplex is a movie theatre complex with multiple screens,

typically six to ten screens. They are usually housed in a specially

designed buildingThe largest of these complexes can sit thousands of people and are sometimes referred to as a

megaplex.

MULTIPLEXES

Page 4: Film consumption

Cineworld and Odeon are the two biggest here

In American there is a lot more choice but the biggest ones seem to be Cinemark (294) Regal Entertainment (545), AMC

(378) and Carmike (244)There are very strong laws in

America about the separation of Production Companies and

Exhibitors.

MULTIPLEXES

Page 5: Film consumption

Picture HouseApollo

The percentage film hire figure can be anywhere between 25% and 60% of box

office (after deducting VAT from the ticket sales) and a ‘minimum guarantee fee’

How are Independent Theatres different?How do they market themselves?

What problems do they face

INDEPENDENT THEATRES

Page 6: Film consumption

Real Independent Theatres

INDEPENDENT THEATRES

Page 7: Film consumption

There are 14m cinema visits in an average monthEvery week 10 -11 films are released in the UK

(£1b in receipt)Of the top 200 films released in cinemas worldwide over the last decade, no fewer that 34 were based on stories and characters created by British writerThe total public funding of films amounts to around £260m a year, including film production, tax relief,

lottery funding and broadcasters’ investments.

INTERESTING FACTS AND STATS

Page 8: Film consumption

THE HISTORY OF TICKET SALES

Page 9: Film consumption

HOW ARE EXHIBITOR TRYING TO CHANGE THIS TREND?

Page 10: Film consumption

WHY IS THIS HAPPEN?

Page 11: Film consumption

Every person watches an average of 81 films a year. 80% of those viewings are on Television

(esp 40+yrs)Cinemas only account for 3.5% of total film viewings the rest is ‘Home Entertainment’

In 2011 the UK had 716 cinemas with 3,671 screens (most are equipped to show digital

content62% of the pop goes to the cinema at least once

a year, 19% goes at least once a month.

INTERESTING FACTS AND STATS

Page 12: Film consumption

WHAT IS ‘HOME ENTERTAINMENT’?

Page 13: Film consumption

This a thriving part of the industry esp here in the UK. Buy or rent 350m films a year and it is worth

close to £3b a year (three times that of ticket prices)

THE HOME ENTERTAINMENT MARKET

Page 14: Film consumption

THE HOME ENTERTAINMENT MARKET

Page 15: Film consumption

Theatrical Release Non-theatrical (eg. Airlines) -12 - 14

weeks after theatrical release Home Entertainment - 14 - 16 weeks

after theatrical Pay Per View Television -18 - 22 weeks

after theatrical Cable Television - 6 months to 1 year

after theatrical Network Television - 1 year after

theatricalBut this is changing – releasing in EVERY

format at once…

EXPLOITATION

Page 16: Film consumption

Make a list of all of the digital technology that you can think of that has an impact on the Film Industry.

Essay QuestionsPost a decent comment on the following essay

questions‘The current revolution in technology is

changing the way both producers and audiences think of film and the film experience’. How far

do you agree with this statementHow has the experience of watching films

changed in recent years and how do you think it might develop in the future?

DIGITAL TECHNOLOGY

Page 17: Film consumption

Make sure that you have created a page with information about a big current star

Start reading some of the information – esp the stuff about the British Film industry and what

David Cameron has been saying!Find a resource that relates to Avatar (Connected to Production, Distribution, Marketing, Exhibition,

Consumption, or Audience response) and post it on the Avatar Page

Sign all of your posts (unless you have registered as a user – good boy Chris!) so I can see who is

saying what!

AND WHILE YOU ARE THERE…