May 2000

E-MedAsia’s Mission

To provide the most comprehensive, trusted and relevant Pan-Asian website for

the healthcare community

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Investment Highlights

Large and growing market opportunity Strong demand by Asian physicians for online

medical content and clinical management tools Significant first-mover advantage; opportunity to

become the premier Pan-Asian e-health site Superior product with proven platform technology Attractive business model with multiple recurring

revenue streams Visionary, entrepreneurial management team and

advisory board

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Stan Lipin Chief Executive Officer, Director

Andrew Mallard Vice President, Product Development,

Chief Technology Officer

Simon Piff Vice President, Sales & Marketing

Farida Lau Group Finance Director

Dr. Julie McShane Vice President, Medical Content

Dr. Bernard Murphy Vice President, Corporate Program Development

Howard Messer Interim CFO

Dr. Mildred Christian Vice President, Business Development

Management Team

Name Title

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Board of Directors

Dr. Ronald Hart Chairman, Trilux Internet Group (Present)Chairman Director, Telescan Wireless Services and Cyber Action

(Present) Director, National Center for Toxicological Research (1980-1992)

Robin Maule Vice Chairman, Mobilink (1994-1998)Vice Chairman, Executive Director, Hutchinson Telecommunications (1987-

1994)Co-Founder Executive Director, AsiaSat (1987-1991)

Director of Distribution, Asia Motorola (1972-1987)

Hugh McClung International Wireless Communications (1995-1998)Vice Chairman BEC Ventures (1992-1994)Co-Founder Crocker Associates (1979-1986)

Dr. Graham Player CEO, WebTCM Ltd.Director 20+ years of experience in Traditional Chinese Medicine

Founder, multiple IT consulting companies

Ashok Kothari GE Asia Pacific Capital Technology Fund (Present)Director Catalyst Capital (1987-Present)

PPG Europe (1987-1988)WR Grace (1980-1987)

NameAffiliations

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Corporate Medical Advisory Board

Dr. Martin Lipkin Director of Clinical Research, Strong Cancer Prevention CenterProfessor of Medicine at the Cornell University Medical College and Graduate School of Medical SciencesMember of the Memorial Sloan-Kettering Cancer CenterResearch Career Program Awardee, National Institutes of HealthMedallion Recipient, National Cancer Center Research Institute

Dr. Frank Young Deputy Surgeon GeneralDeputy Assistant Secretary for Health/Science and EnvironmentCommissioner of the US Food and Drugs AdministrationUS Representative Executive Board, World Health OrganizationMember Coordinating Sub Group, National Security Council

Dr. Melvin Spann Associate Director of the National Library of MedicineInformation Chemist at the Food and Drug AdministrationChairman of the Biomedical Information Resources Symposium, American Chemical SocietyAdjunct Professor, Chemistry Department of the American University

NameAffiliations

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The Asian healthcare market represents over a $400 billion market opportunity . . .

Market Opportunity

$400

$800

$1,200

$0

$200

$400

$600

$800

$1,000

$1,200

$1,400

U.S. Europe Asia

Taiwan4%

India6%

China6%

Hong Kong2%

Japan64%

Other13%

South Korea5%

Healthcare ExpendituresHealthcare Expenditures Asia Healthcare ExpendituresAsia Healthcare Expenditures

Source: Euromonitor

Asian Healthcare StatisticsAsian Healthcare Statistics

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Market Opportunity

E-Commerce($ millions)

1998 $1,983 $45 $57 $61 $8 $4

2003 $44,900 $2,800 $4,900 $2,400 $3,800 $2,140

. . . with improving infrastructure, Internet usage and e-commerce expected to grow exponentially from 1998 through 2003

PC Users(in millions)

Internet Users(in millions)

JapanSouth Korea

HongKong China IndiaTaiwan

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E-Health Evolution

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ApplicationServiceProvider

(ASP)

ProviderPortal(PP)

InternetContentProvider

(ICP)

Content ServicesApplications

Portal Evolution

Content Sticky tools :Email,Calendar, etc.Functionallygrouped

Practicemanagement,Medicalrecords,B2B & B2Cservices

Product Positioning

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MedicalProfessionals

BusinessInstitutions

Community Patients

•Pharmas•Medical supplies•Insurance

•Hospitals•Clinics•HMOs

•Government•Charities

AsiaHealthDeskTM

ClinicalDeskTM

The E-MedAsia Solution

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Continuing Medical Education Courses

Evidence Based Medicine and Treatment Guidelines

RepNet™

– Notification system to alert professionals to new products and product updates

Customer and Distribution Services

Additional Service Offerings

– Medical equipment exchange auction site

– Medical Mall for books, journals, supplies and pharmaceuticals

– On-line medical records

– Insurance exchange

ClinicalDeskTM (contd.)

– For medical professionals (“subscribers”) and pharmaceutical and medical products companies (“sponsors”)

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Content/Resources

– Comprehensive physician endorsed clinical information on diseases, conditions, drugs and procedures

– Links to localized directories, event calendars and physician web sites

– Personalized content including news, reminders and newsletters

Services

– Health diaries (e.g., fitness, weight management, diabetic monitor, health monitors, vaccinations)

– Community bulletin boards/chat rooms

– Online physician consultations

– Confidential online medical records

– Insurance enrollment

– e-commerce for medical products, drugs and lifestyle products

– Improving Doctor–Patient–Community relationships

AsiaHealthDeskTM

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The Value Proposition

Benefits to Subscribers (Medical Professionals):– Online integration of administrative, communication and information

services – Premium content and services – Standardized, easy-to-use Web interface– Free basic service package

Benefits to Sponsors (Pharmaceuticals & Medical Products Companies):– Increased access to physicians and consumers– Enhanced marketing effectiveness– Improved customer service and distribution– Cost savings

Benefits to Consumers:– Premium localized content – E-MedAsia online healthcare community– Convenience, reliability, confidentiality

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E-MedAsia’s Approach to the Market

Sponsors(pharma/ medical

cos.)

Subscribers (medical

professionals)

Consumers

Japan

Taiwan

South Korea

Hong Kong

China

Key Strategic Relationships: Markets:

White MoonMedical

HarvesterTrading

n/a

Century Net

Natelco

Targets:

India

joins.com

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Sponsor Marketing Strategy

Customized solutions

International, regional and local account coverage with access to key decision makers at the highest levels

In-country sales team & support services

Regional capabilities

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Status of Sponsor Marketing

Japan– Johnson & Johnson KK – proposal under development– In discussions with Pfizer Japan, Centocor

Taiwan– Harvester Pharmaceuticals, largest in-country distributor;

e-commerce partnership discussions underway– CCPC, largest in-country manufacturer; proposal under development

Korea– In discussions with Johnson & Johnson

Hong Kong– In discussions with Abbott, DuPont, Pfizer, Merck, Sharpe & Dohme

China– Shanghai Pharmaceuticals– In discussions with Johnson & Johnson

India– Sun Pharmaceuticals, Aristo Pharmaceuticals, Glaxo-Wellcome,

Hoechst Marion Roussel, E Merck, Cipla

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Subscriber Marketing Strategy

Target the Specialist– Partnerships with associations– Direct mail, conferences, special events

Support– Online communities– Call center support – In-country support teams

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Launch Schedule

Japan – May 2000 India – August 2000 Hong Kong – September 2000 China – October 2000 Taiwan – October 2000 South Korea – October 2000 Rest of Asia – March 2001

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Competition

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ehealthcareAsia

ehealthcareAsia

EnglishContent

AsianContent

Applications

Competitive Landscape

Current

IPO

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E-MedAsia’s Advantage

First-mover advantage Developed regionally

– Sponsorship marketing– World class Medical Advisory Boards

Customized locally– Local language capabilities– Strategic relationships – Medical advisors– Market experience– Editorial teams

Target medical professionals and consumers (vertical community)

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By end of 2000– Launch in all initial target markets– Secure sponsors for all initial target markets– Total of 14,000 sponsored subscribers

By end of 2001– Continue to increase and diversify sponsor base– Increase subscriber base to 45,000– Launch new services including used equipment

auction market– Identify JV partners for new target markets

Near to Intermediate Term Milestones

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Revenue Model

$7 $42$95

$122 $143

$0

$50

$100

$150

$200

2000 2001 2002 2003 2004

e-Commerce

Subscriber

$7.6

$48.1

$109.3

$142.3

$174.4Revenue($ millions)

Number of Physician SubscribersRelative Market Penetration

Japan 6,500 21,500 32,750 41,188 47,5162.7% 9.0% 13.6% 17.2% 19.8%

South Korea 1,200 4,200 8,700 12,750 16,3951.7% 5.9% 12.3% 18.0% 23.1%

Taiwan 600 2,300 4,850 6,125 7,4002.3% 8.8% 18.7% 23.6% 28.5%

Hong Kong 640 1,340 1,865 2,259 2,5547.1% 14.9% 20.7% 25.1% 28.4%

China 2,400 7,200 12,400 18,000 24,0000.1% 0.4% 0.6% 0.9% 1.2%

India 3,000 8,400 13,800 19,200 24,6000.5% 1.4% 2.4% 3.3% 4.2%

Total 14,340 44,940 74,365 99,521 122,465

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Financial Highlights

Summary Financials($ thousands)

QUARTERLY ANNUAL

1Q2000 2Q2000 3Q2000 4Q2000 2000 2001 2002

Revenue - $251 $2,562 $4,755 $7,568 $48,089 $109,293

Gross Profit - 92 1,563 2,397 4,052 27,502 65,800

EBITDA (1,685) (2,755) (2,884) (2,031) (9,355) (4,118) 12,846

Net Income (Loss) (1,505) (2,281) (2,304) (1,664) (9,278) (1,788) 5,686

Total Employees 70 129 167 179 179 366 496

0

20

40

60

80

100

120

($ m

illio

ns

)

Revenue Gross Profit

2000 2001 2002

-15

-10

-5

0

5

10

15

($ m

illio

ns

)

EBITDA Net Income (Loss)

2000 2001 2002

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Large and growing market opportunity

Strong demand by Asian Physicians for online medical content and clinical management tools

Significant first-mover advantage; opportunity to become the premier Pan-Asian e-health site

Superior product with proven platform technology

Attractive business model with multiple recurring revenue streams

Visionary, entrepreneurial management team and advisory board

Summary

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