MARCUS GRAHAM PROJECT

MARCUS GRAHAM PROJECT The Marcus Graham Project is a 501(c) 3 non-profit organization and international network of diverse professionals that have purposed themselves in developing the next generation of thought leadership within the advertising, media and marketing industry. Our mission is to identify, expose, mentor and train ethnically diverse men and women in all aspects of the media industry, including advertising, entertainment and marketing. The vision of the Marcus Graham Project (MGP) is to provide long-term access to information, technology, financial and people resources that will strategically develop a viable pool of talent and leadership within the industry. Founded in 2007 / Incorporated 2009 HQ in Dallas, TX with over 1500 members internationally

Nancy Hill, CEO and President, 4A’s Cathy Brown, Svp, Director Of Client Services At TPN Cynthia Nevels, President Of Integrality Jason White, EVP Global Marketing, Beats By Dre Nakeisha S. Lewis, Ph.D Assistant Professor Of Marketing At University Of St. Thomas Carol H Williams, CEO at Carol H Williams Advertising Javier Farfan, Former VP Marketing at Verizon Kristin Jarvis, Chief Of Staff at Ford Foundation Dr. Patty Alvey, Director Of Assessment And Accreditation at SMU Ram Krishnan, CMO At Pepsico Renetta Mccann, Chief Talent Officer at Leo Burnett Stephen Kim, VP Marketing at Aol

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BOARD  MEMBERS   BOARD OF DIRECTORS

MGP Programs

The Network – Online Member Community  

iCR8 Programs– Bootcamp + Workshops  

Sound Bite – Alumni Professional Development  

The GO Fund - Seminar, Training & Travel Scholarship  

Bill Sharp Award – Scholarship  

The iCR8™ Summer Boot Camp is MGP’s Flagship Program that provides the next generation of advertising, media & marketing talent with the exposure and experience necessary to solidify careers within the industry. Entering its 9th year, in 2017, iCR8™ Summer Boot Camp is a summer long internship program, where aspiring professionals are interviewed for an exclusive opportunity to create their own advertising & marketing agency that they run during the summer, while working through a rigorous curriculum and training program.

iCR8 SUMMER BOOT CAMP

PROGRAM SCHEDULE

MGP brings high performing minority undergraduate, graduate students and young professionals to Dallas for a comprehensive summer boot camp program. The program consists of:

•  Mentoring •  Speaker Series •  Agency/Company Visits •  Interactive Workshops •  Executive Coaching •  Course Curriculum •  Creative Juice-box Sessions •  Client Assignments •  Travel

 

PROGRAM COMPONENTS

PREVIOUS CLIENTS

On average 94% of graduates found employment within 6 months

88% of all MGP Boot Camp alumni have successfully found jobs at some of the country’s leading companies

WHERE ARE THEY NOW?

In 2015, the Marcus Graham Project inaugurated a spin-off of our successful iCR8™ Summer Boot Camp and created a 3-week intense winter boot camp in partnership with Columbia College’s J-Term. The structure of the program is extremely similar to the summer long experience, however much more focused to one specific industry from a client perspective, and partnered directly with institutions of higher learning. In 2016 MGP hosted the Winter Boot Camp in Chicago and in Detroit.

iCR8 WINTER BOOT CAMP

MGP Workshops

The Cavaliers, in partnership with Hennessy, teamed up with the Marcus Graham Project (MGP) to host a weekend-long Sports Market ing Workshop for diverse professionals. The workshop was part of the Cavaliers 11th annual Black Heritage Celebration (BHC). A limited number of registered applicants were selected to participate in the free workshop. We will continue workshops in 2016 and beyond.

Workshop: $15,000 (includes travel, lodging, and registration)

THE GO FUND The purpose of the GO fund is to provide financial resource to applicants interested in attending traveling to the often cost prohibitive industry conferences, training seminars, networking functions and educational courses.  Through the generosity of sponsors, members of our community, as well as our alumni are able annually attend 4A’s Transformation Conference, Advertising Week, Creative Week, South by Southwest Interactive (sxswi), and ADCOLOR. GO Fund Scholarship: $5,000 (includes travel, lodging, and registration)

THE SOUND BITE As part of the professional development and retention activities of the Marcus Graham Project Alumni Association, the purpose of the program is to continue to connect and engage our alumni with working professionals in the industry in a variety of “lunch & learn” style forums, semi-casual dinners and leadership retreats.

THE SHARP AWARD The  Sharp  Award  is named after Advertising Legend and industry diversity pioneer, William “Bill”  Sharp. His Basic Ad Course and lasting devotion to helping young African American students find careers in the advertising industry was the inspiration for the creation of the Marcus Graham Project. The  Sharp  Award, sponsored by JWT North America and JWT Atlanta, recognizes excellence in marketing, advertising and media by awarding one (1) future leader a $3,500 award. 

REAL WORLD EXPERIENCE Experiential learning is the process of making meaning from direct experience. Our recruits will have the opportunity to work on actual client work, while building a robust portfolio and managed by experienced professionals. MENTORSHIP COMES FIRST Dedication to true talent cultivation through the program and afterwards UNAPOLOGETICALLY DIVERSE Will focus primarily on attracting talent of color, who are grossly underrepressented in our industry AFFORDABILITY & ACCESSIBILITY Will provide experience to talent through sponsorship, making it available to those who find other programs cost prohibitive

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The  MGP  Approach     THE MGP APPROACH

$100k  •  Boot  Camp  Naming  Rights  (i.e.  iCR8  Boot  Camp  powered  by  your  company)  •  Boot  Camp  Client  Assignment  (Summer  Only)  •  Exclusive  access  to  talent  •  Use  of  MGP  in  internal  and  external  PR  •  Logos  on  website  &  collateral  material  •  Access  to  key  events  (i.e.  Lavender  Hill  Gala  &  10th  Anniversary)  •  Four  Sound  Bite  Sessions      $50k  •  ICR8  Summer  Boot  Camp  Client  Assignment    •  Early  access  to  talent  (shared  with  addiUonal  industry  sponsors)    o  Database  Access  (Limited  ##  job  blasts)  o  Use  of  MGP  in  internal  and  external  PR  o  Logos  on  website  &  collateral  material  •  Access  to  key  events  (i.e.  Lavender  Hill  Gala)  •  Two  Sound  Bite  Sessions        $25k    o  Client  Workshop  (Week  Long)  o  Database  Access  (Limited  ##  job  blasts)  o  Use  of  MGP  in  internal  and  external  PR  o  Logos  on  website  &  collateral  material  

Partnership Opportunities

DON’T PREDICT THE FUTURE CR8 IT

Lincoln Stephens Co-Founder / CEO Marcus Graham Project 972.897.9985 lincoln@marcusgrahamproject.org Jamil Buie Co-Founder / Director of Content and Development Marcus Graham Project 313.218.3830 jamil@marcusgrahamproject.org

CONTACT