Upload
charitycomms
View
1.744
Download
0
Embed Size (px)
Citation preview
Creating relationships with influencers.
So what is an influencer and why do we need them?
What does YouthNet do?
Speed Dating
Three Do’s
1 - Get contact details.
2 - Think about potential projects.
3 - Re-introduce yourself before you leave.
Three Don’ts
1 - Only talk to one person.
2 - Don’t promise anything.
3 - Don’t say you’ll follow up that evening.
Define Me Launch
Blind Dates
Michelle Thomas
Three Do’s
1 - Keep it informal.
2 - Have a follow-up meeting in the diary.
3 - End with a few actions.
Three Don’ts
1 - Avoid talking about payment.
2 - Never go empty handed.
3 - Be clear on how you’d like to work together.
There are 2 ways to work with
influencers:
1 - Let influencers create the content
2 - Work with influencers on creating the content
Courting
Hannah Witton
Three Do’s
1 - Take an interest in their work.
2 – Figure out how they fit your brand.
3 - Take your time.
Three Don’ts
1 - Don’t chuck several projects their way.
2 - Don’t be close-minded.
3 - Don’t chuck money at them.
Where can I find influencers?
1 - YouTube
2 - Blogs
3 - Instagram
4 - Periscope
5 - Reality shows
6 - Upcoming musicians
7 - Local reviewers
My vagina looks like a turkey.
Any questions?
Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we
do: www.charitycomms.org.uk
PR in the digital age
Conference
3 December 2015
London
#charityPR
Sponsored by