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Fashion Bloggers – The new era of Influencers Amna Al Falasi. What are we going to discuss?. Definition of a Fashion Blog Why become a Fashion Blogger The Power of Fashion Bloggers Types of Fashion Blogs How to monetize from a Fashion Blog Tips for Fashion Bloggers - PowerPoint PPT Presentation
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Fashion Bloggers – The new era of Influencers
Amna Al Falasi
What are we going to discuss?
● Definition of a Fashion Blog
● Why become a Fashion Blogger
● The Power of Fashion Bloggers
● Types of Fashion Blogs
● How to monetize from a Fashion Blog
● Tips for Fashion Bloggers
● Tips for Brands working with Fashion Bloggers
● Questions & Contributions
Definition of a Fashion Blog
“Fashion blogs are online personal journals that covers the fashion industry in terms of fashion trends, style, clothing, lifestyle and celebrity fashion”.
Why become a Fashion Blogger?
● Find a creative outlet
● Establish a networking base
● Build your resume
● Showcase talent
● Develop friendships
● Opportunities
The power of Fashion Bloggers
● Challenge the dominant perception of fashion visual culture
● Promote new fashion trends & street style
● Fashion news are updated faster than other fashion mediums
● A valuable asset to fashion designers
● Encourage readers to voice out their own opinions
● Create job opportunities
● Influence the media
●
Types of Fashion Blogs
● By Ownership
● By Writers Expertise
How to monetize from a Fashion Blog
●Focus on establishing good relationship with brands
●Use the blog as a portfolio to get other jobs
●Teach a class from the blog
●Sell a sponsored Post
●Open a shop from the blog
●Become a brand ambassador
●Sell ad spaces
●Sell services from the blog
Tips for Fashion Bloggers● Find your passion
● Be clear about your objectives & goals
● Treat your blog as a resume
● Show your support to the blogger community
● Respect your readers
● Don't settle for less than your worth
Tips for brands working with Fashion Bloggers
● Be clear about your intentions & objectives with bloggers
● Maintain a long term relationship
● Give feedback on results to bloggers
● Respect and value a blogger's job and time
● Negotiate a favorable fee when working with bloggers
Questions & Contributions
Resources