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Sporting Future:A New Strategy for an Active
Nation
Andy Reed OBEDirector – The Sports Think Tank
@andyjreed_obe
@sport_thinktank
Turning Evidence into Sound Sport Policy – Delivery & Sector Neutral
www.sportsthinktank.com
Sporting Futures -
Next Stages – 2016 to 2017
Social/Community Development
Individual Development
MentalWellbeing
Physical Health
Economic Development
Outcome Measures
Outcomes
SE Contribution and KPIs
Decrease in % of people physically
inactive
Increase % taking part at least 2 x per
month
Volunteers to be more
representative of society
Increase in no. volunteers 2 x
per year
Employment in grassroots
sport
% Publicly owned
facilities with under-utilised
capacity
Sport England’s contribution
More people from every background
regularly and meaningfully taking
part in sport and physical activity
A more productive, sustainable and
responsible sport sector
Increased non-public investment into sport
Headline results new Workforce
Survey
Increase in % pop meeting CMO Guidelines
Decrease in % pop inactive(5-18s, 19-64s and 65+)
Improved subjective wellbeing
Levels of perceived
self-efficacy
Levels of social trust
Gross Value Added by
sport sector
Sport England
• Probably responsible for majority of strategy– but not all!
• This IS a government strategy – Health – education Transport
• Consumer focus - no more "Build and they will come"
– More people from every background regularly and meaningfully taking part in sport and physical activity &
– A more productive, sustainable and responsible sport sector
More about activity than just sport
Behaviour & Attitude Challenge
Pre-contemplation
Contemplation
Preparation
Action
Maintenance
High levels of resource required. Large gains against 5 DCMS outcomes. Relatively low numbers.
1
Greatest opportunity in terms of numbers / scale. Varying gains across 5 DCMS outcomes
2
3
Lowest opportunity against 5 DCMS outcomes. Limited number gains due to high levels of current engagement. Heavy focus of existing investment.
Much more about changing consumer behaviour
Changing emphasis to Outcomes
What is Important & Points to Take Away
Diversity
Governance
Economic impact
CSP Review
Duty of Care
5-14 – school games, SGOs, Schools & Clubs
UKSport – medals –
Spectators
Workforce
Volunteering
Delivery neutral
Social Impact Funding
Active LivesSport Business Council
Annual report to parliament
Recognition of L GovtPublic Health priorities
LlepsPartnerships – locality
based Open data & tech Outdoors activity
Year 6 25m swimmingSchool Games
Take Aways• This is a vastly different approach
to the last 2 periods of investment through Whole Sport Plans.
• Take on Board the whole strategy & its new emphasis to move away from sport for sports sake
• Concentrate on consumer behaviour and least active
• Collaborate and partnership –
• Target new groups – those most disadvantaged
Outcome driven – not APS
Conclusion & Questions