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By invitation of the Dutch Embassy in Canada this presentation was given at the Tulip festival appreciation dinner May 2014. The audience were representatives of the Canadian capital Ottawa like government representatives, chamber of commerce, InvestOttawa, associations, organization of the Tulip Festival and of course entrepreneurs. It was an honor and pleasure to present for such a grateful audience.
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THE
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Tulip buffet dinner
May 8th 2014
THE
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Your presentation
• Holland v.s. The Netherlands• Overview horticulture• Facts&Figures• Fascinating flower bulbs• Feeding the world
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Importance horticulture in Holland
• 30.000 companies• Production value 20 billion Euro • Export value 16 billion Euro• Import value 9 billion Euro • Contribution trade balance 20-25%• Employment 425.000 jobs (in+direct)
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Competitive advantage horticulture
• Climate (1900-till?)• Close to cities (1900-1950)• Collaboration growers (1950-2000)• Low energy prices (1960-2010)• Knowledge (2010-till?)
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Holland leading in knowledge
Source: Greenport Holland 2011
Netherlands
France
Germany
USA
Swiss
Spain
Japan
Australia
0 100 200 300 400 500 600 700 800 900 1000
patents (1999-2008)breeders rights (2010)
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Global ranking agricultural science
Source: Greenport Holland 2011
University of California
Wageningen University
Cornell University
University of California-Berkley
University of Wisconsin-Madison
University of Florida
Michigan State University
University of Minnesota-Twin Cities
Harvard University
Gent University
0 10 20 30 40 50 60 70 80 90 100
ranking agricultural universities
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Holland is leading exporter (1)
Source: Greenport Holland 2011
Spain
USA
Netherlands
China
Mexico
Belgium
Italy
Turkey
France
Chili
0 2 4 6 8 10 12 14
vegetable production value ($ billion)
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Holland is leading exporter (2)
Source: Greenport Holland 2011
Netherlands
Colombia
Equador
Belgium
Italy
Germany
Denmark
USA
Kenia
Zimbabwe
0 2 4 6 8 10 12
floriculture production value ($ billion)
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Holland is leading exporter (3)
Source: Greenport Holland 2011
Netherlands
Chili
Israel
New Zealand
USA
France
Brasil
Germany
UK
Belgium
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9
bulbs production value ($ billion)
Netherlands to Canada US$ 34 million
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Who has green fingers?
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Fascinating flowerbulbs…….
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Tulip mania 1634
2003
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The meaning of flower bulbs
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Club of Rome 1973
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Water usage (ltr/kg tomatoes)
Israel (field)
Spain (plastic tunnel)
Spain (plastic ventilated tunnel)
Netherlands (greenhouse)
Netherlands (greenhouse recirculation)
Netherlands (closed greenhouse)
0 10 20 30 40 50 60 70 80 90 100
water usage (ltr/kg tomatoes)
Source: FFEW 2014
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Feeding the world
Serving the planet
Supporting our society
Securing our investment
Future for next generations
The value of horticulture
