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Tulip buffet dinner
May 8th 2014
THE
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Your presentation
• Holland v.s. The Netherlands• Overview horticulture• Facts&Figures• Fascinating flower bulbs• Feeding the world
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Importance horticulture in Holland
• 30.000 companies• Production value 20 billion Euro • Export value 16 billion Euro• Import value 9 billion Euro • Contribution trade balance 20-25%• Employment 425.000 jobs (in+direct)
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Competitive advantage horticulture
• Climate (1900-till?)• Close to cities (1900-1950)• Collaboration growers (1950-2000)• Low energy prices (1960-2010)• Knowledge (2010-till?)
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Holland leading in knowledge
Source: Greenport Holland 2011
Netherlands
France
Germany
USA
Swiss
Spain
Japan
Australia
0 100 200 300 400 500 600 700 800 900 1000
patents (1999-2008)breeders rights (2010)
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Global ranking agricultural science
Source: Greenport Holland 2011
University of California
Wageningen University
Cornell University
University of California-Berkley
University of Wisconsin-Madison
University of Florida
Michigan State University
University of Minnesota-Twin Cities
Harvard University
Gent University
0 10 20 30 40 50 60 70 80 90 100
ranking agricultural universities
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Holland is leading exporter (1)
Source: Greenport Holland 2011
Spain
USA
Netherlands
China
Mexico
Belgium
Italy
Turkey
France
Chili
0 2 4 6 8 10 12 14
vegetable production value ($ billion)
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Holland is leading exporter (2)
Source: Greenport Holland 2011
Netherlands
Colombia
Equador
Belgium
Italy
Germany
Denmark
USA
Kenia
Zimbabwe
0 2 4 6 8 10 12
floriculture production value ($ billion)
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Holland is leading exporter (3)
Source: Greenport Holland 2011
Netherlands
Chili
Israel
New Zealand
USA
France
Brasil
Germany
UK
Belgium
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9
bulbs production value ($ billion)
Netherlands to Canada US$ 34 million
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Who has green fingers?
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Fascinating flowerbulbs…….
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Tulip mania 1634
2003
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The meaning of flower bulbs
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Club of Rome 1973
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Water usage (ltr/kg tomatoes)
Israel (field)
Spain (plastic tunnel)
Spain (plastic ventilated tunnel)
Netherlands (greenhouse)
Netherlands (greenhouse recirculation)
Netherlands (closed greenhouse)
0 10 20 30 40 50 60 70 80 90 100
water usage (ltr/kg tomatoes)
Source: FFEW 2014
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Feeding the world
Serving the planet
Supporting our society
Securing our investment
Future for next generations
The value of horticulture
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