Social buzz highlights:November 2011 – October 2012

Peaks in social activity around ‘Skyfall’

2011 2012

Global Outlook . Local Insight

2011 2012

Oct 23rd Skyfall Premiere in Royal Albert Hall

Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep OctOct

May 21st

1st Skyfall trailer released

Nov 3rd

Film name, cast and director announced

Oct 1st

Adele confirmed as the theme song artist

Jul 27th

Daniel Craig appears alongside the Queen for Olympic Games

opening ceremony

Nov 7th

Production begins

Sep 17th

Official UK Skyfall poster revealed

Oct 26-28th

Opening weekend of Skyfall

Jul 31st 2nd Skyfall trailer

released

Social highlights

November 3rd 2011:When the new title was announced as Skyfall, there were 955 mentions commenting on the ‘name’ or ‘title’ of the film in the UK. There were mixed reviews on the title, with an even split in sentiment.Gender distribution: Male – 78%, Female – 22%

May 21st 2012The release of the first ‘Skyfall’ trailer generated 6125 mentions and positive buzz around the up coming film with. Most of the conversation included references to how ‘amazing’ and ‘awesome’ the trailer looks.Gender distribution: Male – 84%, Female – 16%

October 23rd 2012The red carpet Skyfall premiere at Royal Albert Hall, generated a lot of interest online with 15,466 mentions about ‘Skyfall’. Around a third of the conversation - 4900 mentions - was directed at the Royal and celebrity guests in attendance. Other prominent themes included comparisons with former Bond movies and ‘excitement’ for the release in cinema,Gender distribution: Male – 56%, Female – 44%

October 26-28th 2012The record breaking opening weekend has generated the most buzz so far - a huge 76,269 mentions. Most of the conversation referenced ‘excitement’ about seeing the film and about how ‘great’ the movie is. Social activity peaked on Friday 26th October with 33,862 mentions. Gender distribution: Male – 65%, Female – 35%

Global Outlook . Local Insight

231,727 total ‘Skyfall’ mentions over the past 12 months, with volume gradually building around each announcement or asset, peaking at 33,862 mentions on Friday 26th October, when the film released in cinema. Men have generated just over two thirds of all the buzz