Directed by Sam Mendes

Opens with James Bond (Daniel Craig) falling into water to the audio ‘Skyfall’ by Adele

There are elements in the titles that are relevant to the story of the film, that suggest a narrative and foretell scenes and action that are yet to occur without giving too much away. It sets a mood but is impressionistic rather than literal. Without defusing surprises or story elements that come later in the film. Also, as the audience hasn’t yet seen the film some images won’t mean that much, but by being suggestive rather than concrete, they stick in the mind, giving a clue as to what is to come without spoiling it.

PRODUCTION

Consistent text format, layout, presentation and colour. White and central.

The color themes are either black, blue or red to emphasize darkness and coldness or blood red, alive or dead.

There is a lot of references to blood in the red rain or the idea of going through the arteries and veins. Emphasizing the idea of death, danger and blood.

Cast

Kept consistent with a cold dark blue theme which means the writing can also be kept consistent. No actual characters are shown, or very little is shown which creates tension and suspense about the characters and their appearance.

Scenes

The titles set up a lot of the events and images that appear later in the film, instilling a sense of déja vu in the viewer. The déja vu effect is a happy consequence of trying to put elements into the titles that are relevant to the story of the film, that suggest a narrative and foretell scenes and action that are yet to occur without giving too much away. It sets a mood but is impressionistic rather than literal. Without defusing surprises or story elements that come later in the film. Also, as the audience hasn’t yet seen the film some images won’t mean that much, but by being suggestive rather than concrete, they stick in the mind, giving a clue as to what is to come without spoiling it.