Skyfall website

The main website (homepage) screen grab

Watch clips from film! (intrigue to watch film)

Different release dates – why?

Choose your country – appeal to global audiences!

Sony pictures websites around world change!

• France Japan

Choose different websites to browse

• Different audiences • Technological convergence• synergy

Twitter (via website)

Also….facebook

Social networking

• Use for audience who use these websites!• (web 2.0)• Free marketing (below the line) = people

sharing/tweeting (spreads like virus)• Technological convergence – bringing all

together

Twitter feed on website

Images and sharing

• Convergence! • Marketing! (below the line – consumers doing

the work!) (part of web 2.0 culture)

Register with sony (new forms of marketing – for new films!!)

Partners (synergy)

Awards – show offs!

ownership

Music – soundtrack!

• Convergence – via website! • Ownership• marketing

Audience participation

More synergy and audience participation and marketing