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� � I don’t want to work for someone else. � I already have my own business but I’m scared that I won’t make
enough money so I need something in the interim to fall back on. � Shall I get a yoga certification to bridge the gap? � I don’t think I want to go to grad school – it’s just more money and
I don’t want to take the exam to get into grad school. � All I really want to do is film. � But, I don’t want to end up like Jai – talented but cannot find and/
or close on projects at 30 + years of age, living hand to mouth. � How do I pay of my school debt and start a business with little or
no resources? � The guys on the film won’t listen to me – they are childish. � I’m not ready to promote myself – only other people’s work.
Say
� � Call Liza to talk about the possibility of yoga training – a
bust! � Create a website for Protea. � Volunteer to produce/direct a student film. � Create a blog for the film � Create a FB page for the film � Get a job on campus to see how it is to work for another
organization. � Take outside courses in film production. � Create a party to introduce the company. � Get hired by dad with his film business meetings.
Do
� � She thinks she’s prepared enough but may be
humbled by reality � She has an independent spirit � A bit of arrogance/cockiness (smarter and more well
prepared than her wealthier friends for the “real” world)
� Pretty good willingness to work � Has a hard time looking people in the eye � She’s got a good head on her shoulders � Distracted by a going-nowhere relationship
Think
� � She’s excited to get out of school � Tired of silly school work � School has been uninspiring – it’s all about memorizing
and not learning to think for yourself � Good thing she went to Waldorf � She can’t wait to get out into the world � Afraid to stand her ground � Has had great family support and would like to have
more � Resentful that her friends have had much more in the
financial realm � But, glad that she has more personal resources.
Feel
�
� Protea needs a way to learn to sell/market herself because she is determined to have her own business
but is very shy.
Problem Statement
� Ms. Protea is a brilliant, articulate, focused and creative rhetoric graduate with a great talent for writing. She is
a voracious reader, capable of penning her own interesting stories and using the appropriate, up-to-date
media to promote a project.
The Stakeholder