GROUP: SUPER 6MBA-I BATCH-A

1. M. Faheem Siddiqui

2. Kanwar Kashif Ali

3. Muhammad Nisar Soomro

4. Bilal Ahmed Moughal

5. Jawaid Murad

6. Khazeena Siddiqui

HISTORY

Bayer was established by Friedrich Bayer and his Partner Johnn Friedrich WesKott in Barmen-

Germany in 1863.

Previously it was a Dyes and Chemicals Factory then diversified their business to Health care ,

Crop science & material Science.

First Original brand of Aspirin was invented in 1897.

Company Video

Bayer company.wmv

LIFE

1.Leadership2.Integrity3.Flexibility4.Efficiency

Life Video

Life video.flv

SWOTStrengths:

• Bayer has a Global Presence in more than 100 countries of the World

• Proud to have own research Centers/Products

• Enjoying Customers faith and loyalty

• Continuous Research and development for new products

• >300 Social development Projects world wide

• Having own Manufacturing Facilities in most countries

SWOTWeakness:

• Bayer has More expensive products

• No EXTRA promotional activities for customers unlike local companies.

• Limited Field Force

• Limited Promotional Materials and tools

SWOTOpportunities:

• New emerging markets like USA and Japan

• More new and innovative products to be Launched.

• Having diversified business spectrum

• Having well qualified and skilled Human resource

• A large amount budgeted for research and development

SWOTThreats:

• Other MNCs competitors working in same Market segments

• USA and Japan based Companies are threat

• Availability of Cheaper generics (competitors) brands of local companies

• Govt. support to local industry

• Heavy investments/ unethical promotional activities by competitors