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PR in the Digital Age.Social media and the communications plan
Introduction
What do we do anyway??
Help clients tell their story, showcase their brand and products and connect with audiences.
Channels: Media, bloggers, online influencers, communities, stakeholders
We help clients to make connections!
How are we reaching audiences?
Traditional News Online, mobile
Traditional Digital
Media relationsPress releasesNewswiresPress conferences
Media relationsBlogger relationsContent creation for
blog, web.Twitter, Facebook,
Flickr etc.VideoPhoto
Then and Now
The Communications Plan
Establishing goalsSales, brand awareness, TV Ratings?
The Communications Plan
Identifying target audiencesChoosing media, websites, bloggers, and
online strategy accordingly
Media and Blogger relations
Do you know your websites/blogs?Relationships!Are you tailoring your ideas appropriately?Are you a fair weather friend?
Bloggers-giveaways, news, invites?
http://www.miss604.com/2011/05/bc-bike-race-2011-aderas-seven35.html
Bloggers-giveaways, news, invites?
http://www.vancitybuzz.com/2011/10/rize-mount-pleasant-hosts-local-arts-community/
Bloggers-giveaways, news, invites?
http://www.rickchung.com/2011/06/apothic-red-wine-vancouver-art-gallery.html
Making Connections
TIPS FOR STUDENTS
#PRTip: Focus consistently on professional development & networking #SMPR
TIPS FOR STUDENTS
#PRTip: Develop your tech skills (design, video, etc.) #SMPR
TIPS FOR STUDENTS
#PRTip: Write, write and write some more. #SMPR
TIPS FOR STUDENTS
#PRTip: Engage with bloggers and media online — even when you are not pitching them #SMPR
TIPS FOR STUDENTS
#PRTip: Consume news on a daily basis - both traditional and online #SMPR
TIPS FOR STUDENTS
#PRTip: Think ahead but don’t forget the basics of PR and your role as a communicator #SMPR
