A PR Communications support for

BACKGROUND• Human Trafficking is a crime and global issue

that affects nearly every country.

• Millions of victims are exploited every year within and across borders.

• It is estimated that 2.4 million people throughout the world are lured into forced labour as a result of human trafficking at any given time (ILO, 2005).

• Women and girls account for about 80% of the detected victims.

• Blue Heart Campaign was launched United Nations Office on Drugs and Crimes to raise awareness, encourage involvement and inspire action to stop human trafficking.

GENDER AND AGE PROFILE OF VICTIMS DETECTED GLOBALLY, 2009

Goal

To rally world public opinion against human

trafficking

Objectives

• Raise awareness of the Blue Heart Campaign

• Increase contribution from public towards

victim support

• Encourage involvement and inspire action to

help stop the crime

Target Audience Primary: Millennials in the age 25-35/40Characteristics: Digitally Inclined, Social Media Savvy, Short Attention Span, seeking fun and excitementSecondary Non-Governmental Organisations, Immigrations Authorities, Media, Private sector, International Organisations

Our Strategy

• Iconic

Association: Raising Global Advocates

The Campaign Break

Guinness World Record Attempt• The largest gathering of people

aged 25-35 forming a heart shape in blue darts.

• To gain global attention which will be widely leveraged across International and Social Media.

• This is the start of a global viral campaign.

Tactical Considerations

Influencer Relations

Media Relations

Government Relations

Stakeholder Engagement

Social Media

Global Media Teleconference

Traditional Media

PR Tactics• Influencer Relations

- Global Media Partnership with CNN: A Televised Panel Discussion involving the subject matter

experts ; with Christane Amanpour of CNN.

- Entertainment Icon Partnerships: Use Angelique Kidjoe as a voice for the Francophone

Countries where there is high prevalence of this crime

- Use Beyonce Knowles Carter to lend a voice to the Blue Heart Campaign

- Government Relations: Lobbying

• Stakeholder Engagement

Media Relation

• Social Media; Facebook Ads/ Campaign, Twitter Hashtags, Google Web Banner Ads

• Global Media Teleconferencing- Stage Global Media Teleconferencing for key

Influencers and Media anchored by Media Mogul Christiane Amanpour to

• Print: Press Releases, Press Ads

• Radio and Television: Documentaries, Sitcoms, Skits

Cost Estimates of Campaign

Items Estimate RemarksWorld Record Fast Track $700

Facebook Ads $6000 $5 per day * 1200 days

Facebook Campaign 0.00 0

Twitter Hashtag 0.00 0Google Web Banner Ads $1000 $100 per 1000 impressions for 10,000Media Teleconferencing $5000 $100 per user * 50 Participants

Traditional Media $25000

Project Coordination $25000

Total $62,700.00 6months

Summary

Awareness

Supporters

Advocates