GAMEIFICATION OF THE LIFE

DIGITAL GAMING INDUSTRY

Fabio Viola Founder @ Mobile Idea s.r.l. and DigitalFun s.r.l.Teacher @ IULM University (Milan) – Digital Entertainment MBO

Mob: +39 3315789157

Skype: fabio.viola1

www.linkedin.com/in/fabioviolawww.slideshare.net/akiraa

ABOUT ME

2010: 6.8 miliardi le persone nel mondo2014: 9 milIardi le persone nel mondo 2014: 9 billion

2010: 6.8 billion people in the world

Play is primary to, and is a necessary condition of Play is primary to, and is a necessary condition of the generation of culturethe generation of culture..

$77 bilion videogames industry

A console generation has never sold more than 200 million units worldwide

BEDROOM GAMER

WHAT ARE WE PLAYING?

*HOW TO PUBLISH A GAME – A BOOK OF NICHOLAS LOVELL

OLD PARADIGM

*HOW TO PUBLISH A GAME – A BOOK OF NICHOLAS LOVELL

NEW PARADIGM

*HOW TO PUBLISH A GAME – A BOOK OF NICHOLAS LOVELL

GAMING 1.0

GAMING 1.5

GAMING 2.0

DIFFERENCES IN MAIN BIZ MODEL

CONSOLE VIRTUAL STORES

ALSO THE CONSOLE MARKET EMBRACES FREEMIUM MODEL

BAKUMATSU REVOLUTION (BY ACQUIRE) PSN DOWNLOADABLE GAMEJune 26 dayone

TOTALLY FREE - 10 HOURS FREE GAMEPLAYVirtual Goods Based: priced 1 and 2 dollarsExtra Quests and Maps: 3 and 4 dollars

MOBILE IS THE KING

MOBILE GAMING 1.0

32 milion USIM31 milion USIM 18 milion USIM

9 milion USIM

GAMING CONTENT AGGREGATORS

MOBILE 1.0

GAME PUBLISHER

1 Fifa World Cup 2010 EA Mobile

2 Who Wants To Be Millionaire 2010 Glu Mobile

3 Texas Hold’em Poker Gameloft

4 Prince of Persia: Sands of Time Gameloft

5 GIOCHI DI MENTE (BRAIN GAMES) Player X

6 Tetris EA Mobile

7 Championship Manager Scudetto 2010 Player X

8 Avatar Gameloft

9 Bubble Bobble Evolution EA Mobile

10 Need for Speed Shift EA Mobile

TOP 10 JAVA GAMES VF ITALY – JUNE 1/15

MOBILE APP STORES

GAME PUBLISHER

1 Fifa World Cup 2010 EA Mobile

2 Fruit Ninja Halfbrick

3 Tiger Woods Golf 2010 EA Mobile

4 Connect 4 EA Mobile

5 Hungry Shark Future Games of London

6 Angry Birds Rovio/ClickGamer

7 Super Laser: The Allen Fighter EpicForce Entertainment

8 Cluedo EA Mobile

9 Doodle Jump Lima Sky

10 Pro Zombie Soccer Chillingo

TOP 10 PAID iPHONE GAMES ITALY – JUNE 20

MOBILE GAMING IN ITALY

• 300K monthly downloads on-portal (Wind+Vodafone+3+TIM)*

• Java Games market generated 35 milion in the 2009 (on-portal and off-portal)*

• 10 milion unique mobile internet users

• Over 2 milion iphone and ipod touch units sold

• Over 60.000 iPad sold in the first 2 months (250k within 2011)*

• Games in the Mobile App Stores generated 2 milion in the 2009*

*Estimated figures

http://www.youtube.com/watch?v=IrH-DxN-ioU

Mobile Web

DIGITALFUN & MOBILEA REAL CROSS PLATFORM SERVICE

AL IN NUMBERS…

OTHER MOBILE GAMES

WEB OPEN PLATFORMS SOCIAL NETWORKS

SOCIAL NETWORKS WORLD MAP

2 BILLION 2 BILLION USERSUSERS

• EUROPE: +150m users• ITALY: 4° country in Europe with 16 milion MAU• SOUTH EUROPE (Italy, France, Turkey and Spain): the biggest audience in the euro zone with 64milion MAU

EUROPEAN FACEBOOK USERS – JUNE 2010

GAME PUBLISHER

1 Pro EVOLUTION SOCCER 2010 Konami

2 FIFA 10 EA

3 WII Sport Resorts Nintendo

4 Call of Duty : Modern Warfare 2 Activision

5 Assassin’s Creed II Ubisoft

6 Wii Fitness Plus Nintendo

7 Pokemon Platino Nintendo

8 Resident Evil 5 Capcom

9 Mario & Sonic Olympic Winter Games Sega

10 The Sims 3 EA

TOP 10 VIDEOGAMES IN ITALY - 2009

E

DIGITALFUN & FACEBOOKFANTABOOK – A FANTASY FOOTBALL GAME

E

DIGITALFUN: SPORT & VINCISPORTS & WIN: A BETTING GAME

E

DIGITALFUN: MY FOOTBALL TEAM

• FantaBook:

MY FOOTBALL TEAM

E

DIGITALFUN: FACEBOOK RECAP

MOBILE 30%

ADV15%

OFFERS45%

PAYPAL10%

REVENUE STREAMS

0

2

4

6

8

10

12

14

16

18

Facebook Users DF Users

DIGITALFUN ON FACEBOOK: STATS

DigitalFun reached 6% of the FB c.b. in Italy

NEXT FRONTIER

SPAIN TURKEY

NEXT FRONTIER

REAL LIFE MECHANICS IN GAMING CONTESTS

WII FITNESSWII FITNESS

GUITAR HEROGUITAR HERODANCE DANCE DANCE REVOLUTIONDANCE REVOLUTION

WII SPORTSWII SPORTS

MIM

ETIC IN

TERFA

CE G

AM

ES

MIM

ETIC IN

TERFA

CE G

AM

ES

REAL LIFE MECHANICS IN GAMING CONTESTS: HARDWARE

REAL LIFE MECHANICS IN GAMING CONTESTS

RECOGNITION GAMES

RECOGNITION GAMES

REAL LIFE MECHANICS IN GAMING CONTESTS: SOFTWARE

Q1 2010 TOP 20 CONSOLE CHART - ITALY

A SUBARBS EMPTY ONE-ROOM FLAT

A FULLY FURNISHED PENTHOUSE

REAL CITY AND DISTRICTS IMPACT THE GAMEPLAY

Fabio Viola Founder @ Mobile Idea s.r.l. and DigitalFun s.r.l.Teacher @ IULM University (Milan) – Digital Entertainment MBO

Mob: +39 3315789157

Skype: fabio.viola1

www.linkedin.com/in/fabioviolawww.slideshare.net/akiraa

ABOUT ME