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A company FUTURE THE Copyright ©Exertis (UK) Ltd 2015 WHAT WILL MAKE IT UNDER THE TREE THIS CHRISTMAS? Great recommendations to drive sales E-SPORTS The rise of professional Gaming is great news for retailers WEARABLES Get the lowdown on the fastest growing area in technology GAMING AND ENTERTAINMENT Autumn issue 2.

Exertis The Future Magazine: Gaming & Entertainment

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October 2015

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  • A company A company

    FU

    TU

    RE

    T H E

    Copyright Exertis (UK) Ltd 2015

    WHAT WILL MAKE IT UNDER THE TREE THIS CHRISTMAS?Great recommendations to drive sales

    E-SPORTSThe rise of professional Gaming is great news for retailers

    WEARABLESGet the lowdown on the fastest growing area in technology

    GA

    MIN

    G A

    ND

    E

    NT

    ER

    TA

    INM

    EN

    T

    Au

    tu

    mn

    is

    su

    e 2

    .

  • 0 7To buy online: exertis.co.uk/home/store FU TURETHE

    Play it first with EA Access. Only on Xbox One.

    The Xbox One EA SPORTS FIFA 16 Bundle

    FIFA 16 FULL GAMEDOWNLOAD

    3 LOAN 500GB1 MONTH

    Play First. Play More. Play for Less.

    Enjoy your free one-month subscription of EA Access, only on Xbox One.*

    *EXCLUSIONS, CONDITIONS AND LIMITATIONS APPLY. SEE WWW.EA.COM/EAACCESS FOR DETAILS

  • Play it first with EA Access. Only on Xbox One.

    The Xbox One EA SPORTS FIFA 16 Bundle

    FIFA 16 FULL GAMEDOWNLOAD

    3 LOAN 500GB1 MONTH

    Play First. Play More. Play for Less.

    Enjoy your free one-month subscription of EA Access, only on Xbox One.*

    *EXCLUSIONS, CONDITIONS AND LIMITATIONS APPLY. SEE WWW.EA.COM/EAACCESS FOR DETAILS

    05 EXERTIS COMMENTAlex Croft introduces the Christmas edition of The Future

    06 NEWS IN BRIEFWe gather together the latest news and product releases that you need to know about

    08 CONSUMER TRENDS DRIVING

    DEMANDSWe gather together the latest news and product releases that you need to know about

    10 WHAT WILL BE UNDER THE

    TREE THIS XMASFrom drones to Virtual Reality headsets, everything that will top the winter wish-lists

    12 LINX VISION ARRIVESIntroducing a brand new Windows 10 tablet focusing on mobile gaming

    14 FINISH THE YEAR STRONGGet the most out of the festive season with these helpful tips

    FINISH THE YEAR STRONG

    GAMING GIFTS

    RAINBOW SIX SIEGE

    0 3 To buy online: exertis.co.uk FU TURETHE

    CONTENTS

    14 26 40

    16 E-SPORTS RISE OF A NEW

    PHENOMENONWhy professional Gaming is growing so rapidly and why this is great news for retail

    22 WHATS NEW IN INTELS

    SKYLAKE PROCESSORS?We talk to Intels Simon Lambden about the impressive new range of Skylake processors

    26 THE BEST GAMING GIFTS

    THIS CHRISTMASThe best gifts and gadgets that will make gamers happy this Christmas

    28 JOIN THE WEARABLE TECH

    OPPORTUNITYFive compelling reasons why customers will want to invest in wearables

    30 HOT PICKSA range of the best-selling Software and Gaming accessory products designed to make you more margin

    34 HOW CONSUMER INSIGHTS

    CAN HELP YOU?How our specialist team can help you promote your products in-store

    36 APPLE ACCESSORIESWaterproof speakers, designer cases, and home automation gadgets for iPhones and iPads

    38 MUST HAVE ACCESSORIESOur top 10 recommended accessory products for Gaming and Entertainment

    40 RAINBOW SIX SIEGEInspired by the reality of counter terrorist operatives across the World; tactical shooting just upped its game

    42 RISE OF THE TOMB RAIDERLara Croft is back, now with added tombs and raiding

    44 HALO 5 GUARDIANSHunt down Master Chief in this epic new instalment of the classic franchise

  • Ta k i n g y o u r c o n t e n t w i t h y o u h a s n e v e r b e e n e a s i e r .

    C a l l o u r m o b i l e s p e c i a l i s t s a l e s t e a m sN o r t h ( A l t h a m ) 0 1 2 8 2 7 7 6 7 7 6N o r t h ( S t o k e ) 0 1 7 8 2 6 4 8 3 0 0S o u t h ( B a s i n g s t o k e ) 0 1 2 5 6 7 0 7 0 7 0

    W H Y WA I T TO L E AV E YO U R O L D I P H O N E B E H I N D ?

    N E X T I S N O W

  • Welcome to the final 2015 issue of The Future

    Gaming and Entertainment. Ill keep things brief, as I

    know youre busy, with the Christmas rush now well

    underway. To help in this frantic period, the team at

    Exertis have gathered together the best product news,

    buying guides, and practical tips, so your stores will be

    packed with most desirable gifts this festive season.

    Smartwatches are growing ever more popular, thanks

    to a large extent to the new range of Fitness tracking

    watches, so we take an in-depth look at wearable

    technology, and what consumers want from this

    exciting market. Also with the new Apple launches,

    we also round-up the best accessories available for

    the record-selling iPhone 6 and 6S. E-Sports has seen

    its fanbase expand at a phenomenal rate, with many

    predicting it to overtake some major professional sports

    in the next few years, and we investigate what that

    means for retail.

    Intel recently released its latest range of processors

    called Skylake, and we talked with the company to see

    what benefits this brings to consumers. Theres also a

    detailed look at the products that will drive sales this

    year, the best gifts for gamers, and we explain how.

    Field Marketing can maximise customer awareness of

    in-store products. Finally there are some helpful tips on

    how to ensure that your business takes full advantage

    of the Christmas market and hits the ground running

    in 2016.

    I hope you enjoy the holidays, and Ill see you next year!

    WELCOME FROM EXERTIS

    Alex CroftCommercial Director

    Publisher Exertis

    Editor Nerissa Tong

    Design Sophie Hammond

    Harlow

    Reception: 01279 833 800

    Address: St George HouseParkway Harlow Business ParkHarlowEssexCM19 5QF

    To place an order please call 01279 822 800between 9am 5.30pm Monday to Friday

    Basingstoke

    Sales: 01256 707 070

    Address: 1 Elmwood Chineham ParkChinehamBasingstokeHampshireRG24 8WG

    To place an order please call 01256 707 070 between 9am 6pm Monday to Friday To buy online visit exertis.co.uk

    0 5FU TURETHETo buy online: exertis.co.uk

  • 0 6

    Harlow: 01278 822 822 | Basingstoke: 01256 707 070 | www.exertis.co.uk

    FU TURETHE G A M I N G A N D E N T E R T A I N M E N T

    A new report from Juniper Research has revealed that the PC market will be the main contributor to growth in the digital games industry over the next few years. Estimated figures show that the gaming sector will generate revenues of just over 52 billion this year, with the PC market accounting for an impressive 42% of that total, and project this rising to around 68 billion by the end of 2018. The cross-platform nature of Windows 10 and the Xbox One will also contribute to a rise in the value of the console market, as gaming borders are broken down by compatible titles such as Microsofts Fable Legends and Gigantic.

    At the moment the console sector is on course to be worth nearly 14 billion this year, but Junipers Worldwide Digital Games Market 2015-2020 report is confident that this will increase to 17.5 billion by as soon as 2018. This growth is aided by the Windows 10 factor, the emergence of new Virtual Reality technologies, and the repositioning of consoles as a central part of home entertainment systems. Its good news for mobile gaming too, as the continued adoption of Smartphones and tablets, alongside the freemium model of games like Candy Crush, Clash of Clans, and Game of War, points strongly towards the emergent platform rising to a market share of 35% by 2020.

    PCs CONTINUE TO POWER GROWTH IN THE GAMING MARKET

    B.I.G Red Book Exertis Version 1 - August 2015 20

    The Exertis icons have been designed to be unique to Exertis.

    The icons represent key technology areas, services areas and vertical markets.

    They are used to help visually identify information about our business that differentiates our brand from competitors.

    The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.

    When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.

    All templates are available to download from the brand hub at www.exertisbrandguide.com

    Exertis brand icons

    Iconography palette

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    NEWS IN BRIEF

    Naim has announced that its multi-award-winnning Mu-so wireless speaker system has had its already impressive feature-set expanded, thanks to a comprehensive software upgrade. Existing owners and new customers alike will now be able to stream content across multiple Mu-so devices around the house, and control the content via the dedicated Mu-so iOS and Android apps. This enhancement works by setting one device and the master unit, which can then send the audio simultaneously to an additional four devices on the same network. With systems such as SONOS gaining a wide audience thanks to this modular approach, Mu-so customers will appreciate the added functionality that this brings.

    As a further enticement Naim is also offering a free 90-day trial of the Tidal HiFi music streaming service, which is open to all customers. The CD quality, lossless streaming offered by Tidal is fully available on Mu-so, as the new software also opens up the high resolution HLS format for existing devices. With BBC Internet radio already broadcasting on this format, there will be plenty of quality content available for Mu-so users to enjoy. The upgrade also offers a few other subtle improvements, including gapless playback, a new search feature, and an alarm clock.

    NAIM MU-SO NOW FEATURES MULTI-ROOM CAPABILITY AND FREE TIDAL STREAMING

    B.I.G Red Book Exertis Version 1 - August 2015 20

    The Exertis icons have been designed to be unique to Exertis.

    The icons represent key technology areas, services areas and vertical markets.

    They are used to help visually identify information about our business that differentiates our brand from competitors.

    The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.

    When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.

    All templates are available to download from the brand hub at www.exertisbrandguide.com

    Exertis brand icons

    Iconography palette

    Automation

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    DVDs and Entertainment

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    The popularity of Black Friday is set to explode this year as analysts predict that the big sale, which falls on the 27th November, could see UK buyers spend 1bn for the first time in a single trading day. Last year the total sales amounted to an incredible 810m, which was 50% more than expected, leaving many retailers struggling to keep up with the increased demand. Now experts are warning stores to ensure they are holding sufficient stock to avoid disappointed customers going elsewhere, with 65% of British shoppers saying they thought retailers were not prepared well enough last year. Cyber Monday, which falls three days after Black Friday and is focussed mainly on web-based shopping, is also growing at a substantial rate, attracting an increasing amount of people who would rather miss the frantic physicality of a sale and instead shop peacefully at home. Theres no doubt that these two events are now firmly entrenched in the retail calendar, and businesses that plan ahead, while possessing enough product, can use it as a firm boost into the Christmas period. Speak to your Exertis Retail Account Manager today to see how you can maximise your sales in this period.

    BLACK FRIDAY SET TO BE BIGGEST SHOPPING DAY IN BRITISH HISTORY

    B.I.G Red Book Exertis Version 1 - August 2015 20

    The Exertis icons have been designed to be unique to Exertis.

    The icons represent key technology areas, services areas and vertical markets.

    They are used to help visually identify information about our business that differentiates our brand from competitors.

    The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.

    When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.

    All templates are available to download from the brand hub at www.exertisbrandguide.com

    Exertis brand icons

    Iconography palette

    Automation

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  • 0 7To buy online: exertis.co.uk FU TURETHE

    One of the fastest growing areas of technology is that of Smart Homes, and a new report from Context suggests that UK consumers are willing to pay more for high quality solutions than those in Germany or France. While 36% of participants interviewed for the report said that the current products on offer are too expensive, 11% in the UK revealed they would spend up to 1000 for the new technology, while a further 7% said they would pay in excess of that figure. Naturally, less expensive items appeal to a wider audience, with 32% happy to pay up to 150, and 23% up to 250, but it seems UK buyers are inclined to spend more if they perceive a genuine use-case.

    The overriding drive towards Smart Home technology for the majority of these consumers relates to increased security, convenience, and the potential to save money through intelligent heating and energy management systems. Interestingly it isnt the living room which consumers expect to be the Smartest first, but instead the kitchen, followed by the bedroom, and then the living room. While the report expects 46% of consumers to be living in Smart Homes by 2020, there is still work to be done, as currently 62% remain unaware of the term Smart Home at all.

    UK BUYERS PREPARED TO SPEND MORE ON SMART HOMES THAN THEIR EUROPEAN NEIGHBOURS

    B.I.G Red Book Exertis Version 1 - August 2015 20

    The Exertis icons have been designed to be unique to Exertis.

    The icons represent key technology areas, services areas and vertical markets.

    They are used to help visually identify information about our business that differentiates our brand from competitors.

    The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.

    When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.

    All templates are available to download from the brand hub at www.exertisbrandguide.com

    Exertis brand icons

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    Security

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    Servers

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    Personalised electric scooters are becoming increasingly common sights on UK streets. These flat platforms with wheels at either side allow riders to simply lean forward or back to move in those directions, while leaving their hands free to carry bags, umbrellas, or search for directions on their mobile phones. Unfortunately this sudden popularity has seen a range of cheaper models appearing, sometimes with questionable quality.

    Iconbit is determined to change this, by offering its new high quality Smart Scooter at a competitive price, ensuring that consumers get the best deal for their money. Featuring forged steel wheels, anti-skid silicon pedals, and an IP-certified dust and waterproof casing, the Smart Scooter is a rugged device that can handle the rigours of the city with ease. The large battery and 700 W brushless motor gives it an impressive 20 km range and a top speed of 12 km p/h, plus the two hour recharge cycle means that riders will be back on the road in no time at all. These features, aligned with Iconbits attention to detail, make the Smart Scooter a cut above the rivals often found populating the pages of eBay and Amazon, and at 349.99 offers tremendous value.

    NEW SMART SCOOTER FROM ICONBIT SET TO GET THE MARKET MOVING

    B.I.G Red Book Exertis Version 1 - August 2015 20

    The Exertis icons have been designed to be unique to Exertis.

    The icons represent key technology areas, services areas and vertical markets.

    They are used to help visually identify information about our business that differentiates our brand from competitors.

    The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.

    When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.

    All templates are available to download from the brand hub at www.exertisbrandguide.com

    Exertis brand icons

    Iconography palette

    Automation

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    Consumables

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    Servers

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    With the brand new Star Wars: The Force Awakens movie about to hit cinemas, and no doubt break a few box office records in the process, interest in the franchise is incredibly high at the moment. Add to this a new Star Wars Battlefront game being released on multiple formats, with the early reviews all proving very positive indeed, and the timing is perfect for the arrival of a Star Wars range of gaming headsets from Turtle Beach.

    Customers can choose from three models, including the Star Wars Stereo PC headset (49.99) which features 50mm closed-cup earpieces, in-line controls, and replaceable speaker plates with different designs, the included ones being the iconic Darth Vader. For budding Luke Skywalkers theres the X-Wing Pilot gaming headset (34.99), decked out in a battle-scarred orange and white of the rebellion, with aged decals, two 40mm earpieces, and a microphone to let everyone know why youve turned off your targeting computer. Finally the Star Wars Battlefront Sandtrooper headset (69.99) comes with a 3.5mm jack for plugging into console controllers and mobile device, in-line controls, and a removable boom mic so users can watch movies and YouTube in comfort. The force is indeed strong with these ones. Speak to your Exertis Account Manager today about these great products.

    TURTLE BEACH ANNOUNCES NEW STAR WARS HEADSETS

    B.I.G Red Book Exertis Version 1 - August 2015 20

    The Exertis icons have been designed to be unique to Exertis.

    The icons represent key technology areas, services areas and vertical markets.

    They are used to help visually identify information about our business that differentiates our brand from competitors.

    The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.

    When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.

    All templates are available to download from the brand hub at www.exertisbrandguide.com

    Exertis brand icons

    Iconography palette

    Automation

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    Consumables

    DVDs and Entertainment

    Games

    Lighting

    Microsoft

    Professional Services (VAD)

    Audio

    Gadgets

    Exertis

    Channel

    Business

    Home Entertainment

    Print

    Cloud

    Mobile Services

    Mobile

    People

    Growth

    Revenue / Finance

    Retail

    Public Sector

    Marketing Retail Services

    Digital

    Consumer

    Accessories

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    Automation

    Components

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    Games

    Lighting

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    Audio

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    Exertis

    Channel

    Business

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    Print

    Cloud

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    Growth

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    Storage

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    Supply Chain

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    Linx introduces new full-function Windows 10 tablets from just 99. Available with bespoke accessories and great-value gaming bundles.

    British tablet specialist, Linx has launched two new native Windows 10 tablets, which with their bespoke accessories offer an affordable, flexible alternative to laptops, Microsoft Surface, iPads and Android tablets.

    The 8in Linx 810 (99) and 10in Linx 1010 (159) combine all the power of a computer with the portability of a tablet. They come fully loaded with Windows 10 Home and Office Mobile Apps, with Wi-Fi access to a World of entertainment in the Windows 10 Store, plus web browsing and more.

    The Linx 1010 is also available bundled with a detachable keyboard for 179, plus as part of a range of gaming bundles which include the keyboard, Xbox controller and top games, such as the latest Halo and Sonic releases. Both tablets run full Windows 10, including Continuum and Contana, which confers a range of benefits and are available now. Speak to your Exertis Account Manager today.

    TIME TO DITCHTHE LAPTOP?

    B.I.G Red Book Exertis Version 1 - August 2015 20

    The Exertis icons have been designed to be unique to Exertis.

    The icons represent key technology areas, services areas and vertical markets.

    They are used to help visually identify information about our business that differentiates our brand from competitors.

    The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.

    When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.

    All templates are available to download from the brand hub at www.exertisbrandguide.com

    Exertis brand icons

    Iconography palette

    Automation

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    Consumables

    DVDs and Entertainment

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    Professional Services (VAD)

    Audio

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    Print

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    Audio

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  • Say it is important that a technology product comes with an extended warranty (eg 5 years)

    OF BABY BOOMERS (AGED 51-59)57%

    OF PEOPLE IN BRITAIN OWN

    A SMARTWATCH

    CONSUMER TRENDS DRIVING DEMANDS

    6% ONLY

    36% OF MALE WATCH BUYERS Aged 16-34 would be interested in buying a Smartwatch over a traditional watch

    16 35 years old want in the next 6 months!

    SMARTPHONES ARE THE TOP DEVICE CONSUMERS

    50%TABLETS ARE TOP WITH WOMAN 50% of woman owns a tablet, compared with only 43% of men

    Own a Smartphone, compared with 77% of all other adults

    OF PEOPLE (AGED 51-59)58%

    ONLY

    #1

    The average adult

    IS WILLING TO SPEND

    ON NEW LARGE SCREEN TVON NEW LAPTOP

    563499

    an average of

    FU TURETHE G A M I N G A N D E N T E R T A I N M E N T

    Harlow: 01278 822 822 | Basingstoke: 01256 707 070 | www.exertis.co.uk

    0 8

  • B.I.G Red Book Exertis Version 1 - August 2015 20

    The Exertis icons have been designed to be unique to Exertis.

    The icons represent key technology areas, services areas and vertical markets.

    They are used to help visually identify information about our business that differentiates our brand from competitors.

    The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.

    When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.

    All templates are available to download from the brand hub at www.exertisbrandguide.com

    Exertis brand icons

    Iconography palette

    Automation

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    Growth

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    Automation

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    Consumables

    Games

    Lighting

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    Professional Services (VAD)

    Audio

    Gadgets

    Exertis

    Channel

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    Home Entertainment

    Print

    Cloud

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    Growth

    Revenue / Finance

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    Marketing Retail Services

    Digital

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    Iconography palette

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    Channel

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    Iconography palette

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    Games

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    Audio

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    Channel

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    Home Entertainment

    Print

    Cloud

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    Mobile

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    Growth

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    Retail

    Public Sector

    Marketing Retail Services

    Digital

    Consumer

    Accessories

    Clearance

    Heating & Cooling

    Peripherals

    Office

    Networks

    Security

    Gaming

    Servers

    Storage

    Television

    Xbox

    Technology

    UC Devices

    Tablet

    Supply Chain

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    Servers

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    B.I.G Red Book Exertis Version 1 - August 2015 20

    The Exertis icons have been designed to be unique to Exertis.

    The icons represent key technology areas, services areas and vertical markets.

    They are used to help visually identify information about our business that differentiates our brand from competitors.

    The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.

    When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.

    All templates are available to download from the brand hub at www.exertisbrandguide.com

    Exertis brand icons

    Iconography palette

    Automation

    Components

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    Consumables

    DVDs and Entertainment

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    Retail

    Public Sector

    Marketing Retail Services

    Digital

    Consumer

    Accessories

    Clearance

    Heating & Cooling

    Peripherals

    Office

    Networks

    Security

    Gaming

    Servers

    Storage

    Television

    Xbox

    Technology

    UC Devices

    Tablet

    Supply Chain

    Supplies

    Software

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    Servers

    Storage

    Television

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    Technology

    UC Devices

    Tablet

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    Servers

    Storage

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    B.I.G Red Book Exertis Version 1 - August 2015 20

    The Exertis icons have been designed to be unique to Exertis.

    The icons represent key technology areas, services areas and vertical markets.

    They are used to help visually identify information about our business that differentiates our brand from competitors.

    The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.

    When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.

    All templates are available to download from the brand hub at www.exertisbrandguide.com

    Exertis brand icons

    Iconography palette

    Automation

    Components

    Computing

    Consumables

    DVDs and Entertainment

    Games

    Lighting

    Microsoft

    Professional Services (VAD)

    Audio

    Gadgets

    Exertis

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    Home Entertainment

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    Say it is important that a technology product comes with an extended warranty (eg 5 years)

    OF BABY BOOMERS (AGED 51-59)57%

    OF PEOPLE IN BRITAIN OWN

    A SMARTWATCH

    CONSUMER TRENDS DRIVING DEMANDS

    6% ONLY

    36% OF MALE WATCH BUYERS Aged 16-34 would be interested in buying a Smartwatch over a traditional watch

    16 35 years old want in the next 6 months!

    SMARTPHONES ARE THE TOP DEVICE CONSUMERS

    50%TABLETS ARE TOP WITH WOMAN 50% of woman owns a tablet, compared with only 43% of men

    Own a Smartphone, compared with 77% of all other adults

    OF PEOPLE (AGED 51-59)58%

    ONLY

    #1

    The average adult

    IS WILLING TO SPEND

    ON NEW LARGE SCREEN TVON NEW LAPTOP

    563499

    an average of TRENDS:

    SMARTWATCH SALES COULD BE DRIVEN BY SMART

    HOMES

    26% of UK consumers interested in home automation have indicated that they would like to use a smartwatch as the controlling device. The convenience of worn technology that can monitor and instruct multiple devices, including smart TVs, kitchen appliances, door locks, and heating systems should be highlighted in particular to 16-34 year old men, 36% of whom have said that they would be inclined to purchase a smartwatch rather than a traditional one.

    INTEREST IN WEARABLE TECHNOLOGY IS INCREASING

    AMONG WOMEN

    Up until now the Smartwatch market has been predominantly of interest to men, but recent studies show that 17% of women are considering purchasing a device. This growth could be attributed in part to the Apple Watch, which was the first to offer smaller size devices for women, something that other manufacturers have begun to replicate. Wireless payment solutions, such as Apple Pay, could also be a factor, as women often carry their Smartphones in bags and would benefit from the convenience a smartwatch offers in these situations.

    CONSUMER CONFIDENCE RETURNS WITH FINANCIAL

    SECURITY

    For the first time since the financial crisis hit the UK, consumers are saying that they feel better off financially this year than they did in the previous one. The most confident group are men aged 25-34 living in London, but the growth is spreading. 50% of the population say they feel they are at about the same level as last year, indicating that stability is returning to the nations finances. This confidence should start to transfer into retail with nearly one in five people now intending to buy new electrical equipment in the short term.

    Overall, consumers are beginning to feel better off financially than a year ago, with London-based men in the 25-34 year age bracket the most confident. Interest in All-in-one PCs is growing, with 54% of potential desktop buyers favouring the slim designs over tower systems, while the launch of the iPhone 6s and 6s Plus could help drive sales of smartwatches, with contactless payments such as Apple Pay being a strong selling point.

    HYBRID LAPTOPS GROWING IN POPULARITY

    RETAIL TRENDS

    Tablet sales may have surpassed those of desktops, but laptops continue to be in demand. Recent research shows that they remain the top choice for consumers, with one in three considering a purchase in the coming year. 34% of buyers expressed interest in hybrid devices, while 42% were unsure of their desire for a multiple format device. The arrival of Windows 10 provides retailers with an excellent opportunity to influence the undecided. In-store demonstrations of features like Continuum - which automatically switch devices between tablet and laptop modes - are likely to be key selling points, especially among consumers aged 16-44, a third of whom expressed appearance and design as an important factor when purchasing a new machine.

    TOWER UNITS CONTINUE TO APPEAL TO GAMERS

    The demands of modern games, with intricately detailed HD graphics and frantic on-screen action, means that many hardcore gamers still prefer tower units to the more widely popular all-in-ones or laptops. With their ability to be upgraded, easier cooling solutions, and superior processing power, the traditional PCs are the favoured option among men aged 16-34, 74% of which said that they would be interested in a tower unit if they bought a desktop in the coming year.

    0 9FU TURETHETo buy online: exertis.co.uk

  • Christmas 2015 is shaping up to be an exciting end to the retail calendar, with a number of huge releases and cool technological innovations sure to tempt shoppers looking for the perfect gift. At Exertis were very proud to offer an incredible range of products from a wealth of manufacturers this year, and have no doubt that there will be something for everybody and every budget in our catalogue.

    WEVE FOUND THE BEST NEW ENTERTAINMENT

    GADGETS AND ELECTRONIC TOYS

    Gadgets have always been a great way for technology fans to relax or be creative, and this year weve been busy sourcing some truly wonderful and entertaining devices. One of the real breakout products in 2015 was that of drones. These remote control flying machines are fantastic for all ages, thanks to being fun and easy to fly. Budding film-makers have already seen the possibilities, attaching small cameras to them in order to get impressive aerial shots, and the same idea can liven up many a home movie or Facebook post.

    While its possible to spend thousands on high end models, there are thankfully some pocket friendly alternatives that still give customers

    a flavour of these features. The Parrot MiniDrone-Hydrofoil is one example, with its ability to fly at speeds up to 18km per hour, and skim across water without capsizing. An embedded stills camera also allows the user to capture special moments from unusual angles, and all for a very reasonable 139.99.

    FU TURETHE G A M I N G A N D E N T E R T A I N M E N T

    Harlow: 01278 822 822 | Basingstoke: 01256 707 070 | www.exertis.co.uk

    1 0

    UNDER THE TREE THIS CHRISTMAS?WHAT WILL MAKE IT

    Parrot Brand Guidelines

    Parrot logo minimum size and use3

    B.I.G Red Book Exertis Version 1 - August 2015 20

    The Exertis icons have been designed to be unique to Exertis.

    The icons represent key technology areas, services areas and vertical markets.

    They are used to help visually identify information about our business that differentiates our brand from competitors.

    The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.

    When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.

    All templates are available to download from the brand hub at www.exertisbrandguide.com

    Exertis brand icons

    Iconography palette

    Automation

    Components

    Computing

    Consumables

    DVDs and Entertainment

    Games

    Lighting

    Microsoft

    Professional Services (VAD)

    Audio

    Gadgets

    Exertis

    Channel

    Business

    Home Entertainment

    Print

    Cloud

    Mobile Services

    Mobile

    People

    Growth

    Revenue / Finance

    Retail

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    Digital

    Consumer

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    Automation

    Components

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    Clearance

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    Technology

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    Supply Chain

    Supplies

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    Specialist Software

    B.I.G Red Book Exertis Version 1 - August 2015 20

    The Exertis icons have been designed to be unique to Exertis.

    The icons represent key technology areas, services areas and vertical markets.

    They are used to help visually identify information about our business that differentiates our brand from competitors.

    The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.

    When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.

    All templates are available to download from the brand hub at www.exertisbrandguide.com

    Exertis brand icons

    Iconography palette

    Automation

    Components

    Computing

    Consumables

    DVDs and Entertainment

    Games

    Lighting

    Microsoft

    Professional Services (VAD)

    Audio

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    Public Sector

    Marketing Retail Services

    Digital

    Consumer

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    Games

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    Audio

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    Exertis

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    Home Entertainment

    Print

    Cloud

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    Growth

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    Retail

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    Peripherals

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    B.I.G Red Book Exertis Version 1 - August 2015 20

    The Exertis icons have been designed to be unique to Exertis.

    The icons represent key technology areas, services areas and vertical markets.

    They are used to help visually identify information about our business that differentiates our brand from competitors.

    The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.

    When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.

    All templates are available to download from the brand hub at www.exertisbrandguide.com

    Exertis brand icons

    Iconography palette

    Automation

    Components

    Computing

    Consumables

    DVDs and Entertainment

    Games

    Lighting

    Microsoft

    Professional Services (VAD)

    Audio

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  • Of course users dont need a drone to get great film footage. Youtube is awash with breathtaking videos, many of which are shot on rugged little units that can be attached to bikes, cars, helmets, or even goats!

    This years IFA consumer electronics show had a large number of these devices being introduced by Sony, Panasonic, GoPro, and a host of others, suggesting that this sector is set to grow rapidly in the coming year. The Kaiser Baas X80 Action Camera (99.99) is one such device, offering Full HD even underwater.

    Another huge hit at IFA was virtual reality headsets. While the name has been around for a long time, finally the technology has improved to the point where a customers Smartphone becomes the screen.

    Now the user simply inserts their device into something like the Homido Smartphone VR headset (59.99), launches one of the dedicated apps, and its instantly transformed into a virtual reality machine. Samsung, Microsoft, Google, and many others already know the potential in this area, with heavy investment and new products confirming their confidence.

    Perhaps the most unusual product weve seen this year, that really impressed us with its sense of fun and sheer uniqueness, is the Kaiser Baas Revo Glider (499.99). This motorised, twin-wheel platform is akin to a skateboard from the future. Riders control it by leaning forward or backward, with gyroscopes ensuring they stay upright. It can go for twelve miles on a single charge, which should make popping to the shops far more entertaining.

    GAMING IS WHAT WE DO BEST

    At Exertis were passionate about gaming, and theres plenty to excite us this Christmas with the arrival of massive titles, new hardware, and innovative gadgets in our warehouse.

    The release of Windows 10 has been very good news for gamers, as it introduced the ability to stream games from an Xbox One to a PC. This new compatibility has also seen the emergence of products like the Linx Vision (149), a Windows 10 tablet that comes with a removable Xbox controller dock and allows players to stream Xbox One games or play Windows 10 games directly on the device. The Xbox One itself has also seen the introduction of an upgraded 1TB version of the console, double that of its previous incarnation, which we think will be a strong performer at the checkout. Of course the games themselves are the most important factor, and this year sees a number of high profile releases that will no doubt fly off the shelves. Rise of the Tomb Raider, Halo 5 Guardians, Assassins Creed: Syndicate, Forza 6, Fallout 4 and Rainbow 6 will all have mass appeal

    to hardcore gamers, while WWE 2K16 and Just Dance 16 should keep the little ones busy on Christmas morning.

    Gaming isnt just about saving the universe or setting new lap times, in some cases it can also be an effective way of teaching children how to grow in confidence with maths, literacy, and art. OSMO (69.99) is an award-winning educational system that works on an iPad, using the built-in camera, to make learning fun and interactive. Built by young parents out of Google and Stanford, its an excellent way to harness the potential of a tablet, while developing childrens understanding of complex problems. Plus its very affordable and simple to use.

    BOX OFFICE BLOCKBUSTERS THAT LOOK GOOD FOR

    BUSINESS

    Its not often that you get so many huge franchises all releasing at the same time, but this Christmas is certainly one of epic proportions and is sure to drive sales. Of course the most notable is the first new Star Wars movie in over a decade. The Force Awakens is directed by J.J.Abrams, who did a fantastic job rebooting the Star Trek franchise in recent

    years, and is already causing immense interest among fans. As Star Wars pretty much invented the film merchandising industry, you can expect a raft of tie-in promotions and branded products that will be top of many Christmas lists.

    James Bond also comes to cinemas this year in Spectre. After the massive success of Skyfall, much is expected of Englands most famous secret agent, and returning director Sam Mendes looks set to deliver. As this is a Sony Picture, there will be many high profile Sony products featured prominently in

    Spectre, such as the mobile phones, laptops, and tablets we saw in Skyfall. Of course as Exertis has a strong partnership with Sony well be ready to meet the demand right through the Christmas period.

    DVD and Blu-Ray sales will also benefit from the upcoming AAA titles, with offerings such as Jurassic World, Mad Max: Fury Road, Terminator Genisys, Avengers: Age of Ultron, and The Walking Dead: Season 5, all sure to be ideal stocking fillers.