Embed Size (px)
Citation preview
© 2013, Prosper®
sentiment strategy
october 2013
Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.
halloween
© 2013, Prosper®
sentiment
Source: Monthly Consumer Survey
consumer confidence shaken by the government shutdown, economic
sentiment in October drops to 28.3%
very confident/confident in chances for a strong economy {adults 18+}
13 month summary current reading represents a 24% decline from a month
ago (37.4%) 35.7%
37.4%
28.3%
20%
25%
30%
35%
40%
45%
dangerous drop in confidence headed into the all-important holiday season
© 2013, Prosper®
sentiment
Source: Monthly Consumer Survey
very confident/confident in chances for a strong economy {adults 18+}
disappointing start for Q4 lowest reading since Dec-11’s 27.0% (Debt Ceiling Crisis
‘11 fallout)…and next Debt Ceiling Crisis is looming
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Oct-07 Oct-08 Oct-09 Oct-10 Oct-11 Oct-12 Oct-13
while confidence was fairly optimistic for most of ‘13, continued Q4 sentiment could stir up recession-era
spending habits among consumers for holiday
consumer confidence shaken by the government shutdown, economic
sentiment in October drops to 28.3%
13 month summary current reading represents a 24% decline from a month
ago (37.4%) dangerous drop in confidence headed into the all-
important holiday season
© 2013, Prosper®
strategy
Source: Monthly Consumer Survey
somewhat/very likely that government shutdown will impact overall spending {by generation}
1 in 3 Americans say shutdown to likely impact spending
Gen X-ers and Boomers most likely to be affected 31.9% 31.1%
33.5% 32.3%
27.3%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Adults 18+ Millennials Gen X Boomers Silent
Key: Millennials (1983 – 1995), Gen X (1965 – 1982), Boomers (1946 – 1964), Silent (born pre-1946)
© 2013, Prosper®
strategy
Source: Monthly Consumer Survey, US Census Bureau
Holiday 2012 Planned Gift Spending {by generation}
Key: Millennials (1983 – 1995), Gen X (1965 – 1982), Boomers (1946 – 1964), Silent (born pre-1946)
Silent $17.7 billion
14%
Boomers $39.5 billion
32%
Millennials $23.3 billion
19%
Gen X $41.7 billion
34%
1 in 3 Americans say shutdown to likely impact spending
Gen X-ers and Boomers most likely to be affected
combined, Gen X and Boomer generations represent 2/3 of consumer spending for the holiday
season
© 2013, Prosper®
strategy
Source: Monthly Consumer Survey
practicality & focus on needs {adults 18+}
48.2%
46.2%
56.1%
51.7%
35%
40%
45%
50%
55%
60%
I have become more practical and realistic in my purchasesI focus more on what I NEED rather than what I WANT
1 in 3 Americans say shutdown to likely impact spending
Gen X-ers and Boomers most likely to be affected
combined, Gen X and Boomer generations represent 2/3 of consumer spending for the holiday
season
wait-and-see on spending? frustrations with the government don’t seem to be
affecting spending mindset - yet
practicality and focus on necessities when shopping trend just under Oct-12 readings
prolonged government chaos may lead to shutdown of consumer spending
© 2013, Prosper®
halloween
Source: National Retail Federation
halloween spending plans {celebrants 18+}
halloween spending plans celebrants plan to spend about $75 on costumes, candy,
décor, and cards in 2013, down from last year’s $79.82.
$48
.48
$59
.06
$64
.82
$66
.54
$56
.31
$66
.28
$72
.31
$79
.82
$75
.03
$-
$10.00
$20.00
$30.00
$40.00
$50.00
$60.00
$70.00
$80.00
$90.00
2005 2006 2007 2008 2009 2010 2011 2012 2013
© 2013, Prosper®
halloween
Source: National Retail Federation
where will you look for inspiration for halloween costumes for yourself, your child(ren), and/or your pet(s) this year? {celebrants 18+}
halloween spending plans celebrants plan to spend about $75 on costumes, candy,
décor, and cards in 2013, down from last year’s $79.82.
costume creativity witches, princesses, and pumpkins among the top
costumes for adults, children, and pets
0% 10% 20% 30% 40%
Online Search
Retail Store/Costume Shop
Friends/Family
Print Media
Pop Culture
Current Events
Habit
Blogs
online searches, costume shops, and friends/family are consumers’ top sources for inspiration
1 out of 10 will look to Pinterest, the only inspiration source growing year-over-year
© 2013, Prosper®
halloween
Source: National Retail Federation
where will you look for inspiration for halloween costumes for yourself, your child(ren), and/or your pet(s) this year? {celebrants 18+}
halloween spending plans celebrants plan to spend about $75 on costumes, candy,
décor, and cards in 2013, down from last year’s $79.82.
costume creativity witches, princesses, and pumpkins among the top
costumes for adults, children, and pets
online searches, costume shops, and friends/family are consumers’ top sources for inspiration
1 out of 10 will look to Pinterest, the only inspiration source growing year-over-year
0% 10% 20% 30% 40% 50% 60%
Online Search
Retail Store/Costume Shop
Friends/Family
Print Media
Pop Culture
Adults 18+ Millennials Gen X
most likely to win best costume? majority of Gen X-ers (51%) and Millennials (72%) plan to
dress in costume
© 2013, Prosper®
thanks
visit ______________________to access: Consumer Snapshot InsightCenter™ PowerPoint Slides …and more
Pam Goodfellow Consumer Insights Director
Prosper Insights & Analytics™ [email protected] ProsperDiscovery.com
ConsumerSnapshot.com
Messier 82 image source
