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400 W. Wilson Bridge Road, Suite 200, Worthington, OH, 43085 614-846-0146 [email protected]
PAM G O O D F E L L O W C O N S U M E R I N S I G H T S D I R E C T O R , B I G I N S I G H T ™
Consumer Snapshot December 2012
© 2012, Prosper®
December 2012 Snapshot
Disclaimer: BIGinsight™ is a trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.
This report is derived from the following studies:
• BIGinsight™ Monthly Consumer Survey, December 2012 (N = 8333, respondents surveyed 12/4 – 12/10/12)
• BIGinsight™ Monthly Consumer Survey Trends, December 2007 – December 2012
Consumer Confidence photo credit: Beverly & Pack via photo pin cc
© 2012, Prosper®
Confident/Very Confident in Chances for a Strong Economy Adults 18+
Fiscal Cliff : Holiday Grinch?
Source: BIGinsight.com
27.0%
39.7%
37.6%
20%
25%
30%
35%
40%
45%
© 2012, Prosper®
Confident/Very Confident in Chances for a Strong Economy Adults 18+
Fiscal Cliff : Holiday Grinch?
Source: BIGinsight.com
46.9
%
37.0
%
20.0
%
29.9
%
27.3
%
27.0
%
37.6
%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Dec-06 Dec-07 Dec-08 Dec-09 Dec-10 Dec-11 Dec-12
© 2012, Prosper® Source: BIGinsight.com
Employment Concerns
Regarding the U.S. employment environment, over the next 6 months, do you think that there will be more, the same, or fewer layoffs than at present? Adults 18+
* U.S. Unemployment Rate for the previous month for each corresponding MMM-YY, as reported by the U.S. Bureau of Labor Statistics.
29.4% 28.9% 22.0%
31.8%
17.3% 17.1% 26.0% 20.9%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
10.0%
11.0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Dec-10 Dec-11 Nov-12 Dec-12
More Same Fewer U.S. Unemployment Rate*
Layo
ff Pr
edic
tions
U.S
. Une
mpl
oym
ent R
ate*
© 2012, Prosper®
In the last 6 months, have you made any of the following changes? Adults 18+
Source: BIGinsight.com
Practicality Pulling at the Purse Strings
46.9%
43.0%
48.1%
52.1%
50.2%
53.7%
35.0%
40.0%
45.0%
50.0%
55.0%
60.0%
I have become more practical and realistic in my purchasesI focus more on what I NEED rather than what I WANT
© 2012, Prosper® Source: BIGinsight.com
Trimming the Tree/Trimming Budgets
Pay Down Debt
33.7%
Decrease Overall
Spending 32.5%
Increase Savings 27.9%
© 2012, Prosper® Source: BIGinsight.com
Trimming the Tree/Trimming Budgets
Which of the following financial steps are you planning to take in the next 3 months? Adults 18+
15% 20% 25% 30% 35%
Pay down debt
Increase savings
Decrease overall spending
Pay with cash more often
Dec-10 Dec-11 Nov-12 Dec-12
Now on Forbes: Ten Characteristics of Layaway Shoppers
© 2012, Prosper® Source: BIGinsight.com
More from December…
Buying generics, comparative shopping, couponing UP from November
$3.62/gal estimated by end of November
Walmart / Kohl’s are a toss-up in Women’s
Frosty 90 Day Outlook: Spending looking downward M-O-M, Y-O-Y
High-dollar spending plans look pretty frozen
What’s Hot…holiday shopping online
Consumer Snapshot InsightCenter™
Amazon climbs to record customer share in Electronics
© 2012, Prosper®
Con
tact
400 W. Wilson Bridge Road Suite 200 Worthington, OH 43085 Ph: 614-846-0146 [email protected] _
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