LyricsFlowBY NAMAN GOYAL

What is it about?

Lyrics platform on mobile and connected devices Lyrics is among the top searched items on Google Our plan is to challenge the already existing competitors by

bringing innovations and making a better lyrics app

Current Scenario

Musixmatch control the majority share in the market Other apps in the market are Lyrics Grabber, AirLyrics, Lyrics

Mania But they all don’t serve as a healthy competition to Musixmatch

Musixmatch-Key features

Floating lyrics Their own music player Compatible with many known music player like Google Play,

Spotify, etc. Attractive UX, UI Lyrics Quotes can be shared directly on various social media

platform

Musixmatch - Problems

Too many Ads in the free version of their app They have not utilized the Machine Learning algorithms in their

apps which provides a recommender system and many information about user experience patterns

Current version of the app does not sync the lyrics when played from between. User has to start the song from the beginning to sync the lyrics

Some users have reviewed that the app is not battery-efficient Not compatible with regional lyrics like Punjabi, Telugu, etc. which

is a necessity in a place like India

LyricsFlow – Key features

The Machine Learning algorithms provides a personalized recommender system and many information about user experience patterns

Battery-efficiency will be taken care of by using lighter algorithms.

The app will be able to provide lyrics of song from various languages which is a necessity in a place like India

Company marketing scheme

Investing in market-research Feedback loop Transparency-blog about development process on our website Updates will not only mention “bug fixes”

Therefore app update description space is important Paying attention to Customer support Every customer matters

Marketing Channels

Press Release Online Ads App cross-promotion networks – Promotion on apps which provide

song downloads, Social media(FB page, twitter) Promotion scheme will be set according to location (language,

culture, selling points in the area will be taken care of) Contest or giveaways

Increasing the number of Reviews

Review system is an important part in these types of app. This helps improve and know what our customer wants.

Use an app review plugin Incentivize Users to Review Your App Time the prompt

Product Line

2 Products Free Version

Features with Ads Features of our competition

Premium Version No Ads Personalized recommender system

Target Market

All age groups, who have a taste for music and want lyrics in front of them at all time

According to reports, maximum number of downloads of Musixmatch are from age group 15-35

Plan Expansion

Initially, the app is supposed to serve in India When we have sufficient funds, we will expand it slowly but

effectively.

Disclaimer

Created by: Naman Goyal(IIT Guwahati), during an internship under Prof. Sameer Mathur

Thank You