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Interactive Learning EnvironmentsPublication details, including instructions for authors andsubscription information:http://www.tandfonline.com/loi/nile20

What leads people to keep on e-

learning? An empirical analysis of

users' experiences and their effects on

continuance intention

Inma Rodríguez-Arduraa & Antoni Meseguer-Artolaa

a Internet Interdisciplinary Institute, Open University of Catalonia(Universitat Oberta de Catalunya), Av. Tibidabo 39-43, 08035Barcelona, SpainPublished online: 12 Jun 2014.

To cite this article: Inma Rodríguez-Ardura & Antoni Meseguer-Artola (2014): What leads peopleto keep on e-learning? An empirical analysis of users' experiences and their effects on continuanceintention, Interactive Learning Environments, DOI: 10.1080/10494820.2014.926275

To link to this article: http://dx.doi.org/10.1080/10494820.2014.926275

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Contin-uance

intention Academic perfor-mance

Perceived ease of

use

Perceived usefulness

Attitude towards

use

Contin-uance

intention Academic perfor-mance

Original TAM paths

Perceived ease of

use

Perceived usefulness

Attitude towards

use

Contin-uance

intention

Resource quality

Instructor attitude

Academic perfor-mance

Original TAM paths Extended TAM paths

Flow

Perceived ease of

use

Perceived usefulness

Attitude towards

use

Contin-uance

intention

Resource quality

Instructor attitude

Academic perfor-mance

Original TAM paths Extended TAM paths

Flow

Perceived ease of

use

Perceived usefulness

Attitude towards

use

Contin-uance

intention

Resource quality

Instructor attitude

Academic perfor-mance

Original TAM paths Extended TAM paths Paths from Flow Theory

Flow

Presence

Perceived ease of

use

Perceived usefulness

Attitude towards

use

Contin-uance

intention

Resource quality

Instructor attitude

Academic perfor-mance

Original TAM paths Extended TAM paths Paths from Flow Theory Paths from presence research

Data collection

•  sample frame: online university students who had completed a term

•  web-based survey & registrar’s office data

•  2,530 valid questionnaires

Measurement

•  well validated (+adapted) scales

Results

•  Measurement model ✔

•  Structural model ✔

Findings

•  Online education’s elements in engrossing e-learners

•  Instructors who elicit flow

•  Presence as a direct source of value