Unit 30 - LO3 (Corrected)

Brian Insua

Unit 30: UK Media PublishingLO3

Candidate Number 6055

Centre Number 64135

01

Production• Production Schedule• Personnel (Key Job Roles)• Charm Advert Template • Budget (Office, Printing &

Publication Costs)• Income (Advertising)• Profit/Loss Breakdown• Final Magazine Idea

ProductionProduction Schedule

Week Commencing (November 3, 2014)

Monday Tuesday Wednesday Thursday Friday

• Meeting with team to establish publication date of magazine.

• Create production schedule.

• Editorial meeting to decide content ideas for upcoming issue, including features, articles, images, interviews.

• Decide budget, allocating finances and resources for content acquisition and production.

• Content acquisition - commission in-house/external/free lance writers and editors to create content for magazine. (Includes research by journalists & reporters for stories, conducting interviews, producing images/illustrations/graphics etc.)




Deadline Deadline Deadline Deadline Deadline

(End of Day November 3, 2014)









• Sub-editing/quality control - editors/sub-editors check accuracy of facts & information, spelling, punctuation & grammar, ensure all pages follow house style.

• Sub-editing/quality control - editors/sub-editors check accuracy of facts & information, spelling, punctuation & grammar, ensure all pages follow house style.

• Layout - Layout team work on magazine layout and house style (utilising Desktop Publishing Programs such as InDesign or Pagemaker for layout and typesetting articles)












• Proofreading & Finalise magazine - sample hardcopy printed for editorial team to review, scrutinise & correct on DTP file.

• Printer Proofs & Pre-Press - DTP file sent to printing company, including resources namely fonts & images - printing company to print of several review copies for editors for final checks. Once finalised, mass printing commences.

• Mass Printing of magazine - mass published ready for consumers.

• Distribution - printing company to package and distribute to warehouse, where copies will be shipped/delivered/distributed to consumers/retail.














• Magazine Delivery Day - available in retail stores/delivered to consumers.






(Beginning of Day November 28, 2014)

Production Plan Personnel (Key Job Roles) - Content Acquisition

According to prospects.ac.uk, which is a website that contains guides for students regarding various career paths, the salaries for the personnel required to create and publish the magazine vary depending on experience. (Additional source: nationalcareersservice.direct.gov.uk)

Sources:prospects.ac.uknationalcareersservice.direct.gov.uktotaljobs.com/salary-checker

In terms of content acquisition for the magazine, one of the methods of obtaining content would be to hire freelancers, who work on a job-to-job basis rather than a constant annual salary. Freelance fees vary depending on experience and ability however the average freelance fee per 1000 words is £420 on a relatively small publication and £700 for a large publication. Similarly, for freelance photography work, rates should start at £400 per day and no photographer should work for less than £250 per day.

Hiring magazine journalists who are just entering the industry at graduate level would earn a starting salary of approximately £15,000 to £26,000 - which could be as low as £12,000. These include staff writers, graduate writers and journalism trainees.

http://prospects.ac.uk/

http://nationalcareersservice.direct.gov.uk/



http://totaljobs.com/salary-checker

Production Plan Personnel (Key Job Roles) - Editorial



In regards to the editorial side of the magazine production process, the following personnel required are:

Editorial Assistants. Starting salaries for editorial assistants range between £15,000 and £23,000. However they vary depending on the type and size of the publication.

A Copy Editor. A Copy Editor can expect to earn a starting salary of around £16,000 with those who are experienced earning over £25,000.

Starting salaries for designers are between £15,000 - £19,000 per year, with more experienced designers and lead designers earning between £25,000 and £50,000. With experience, salaries for senior staff are averaging between

£18,000 and £35,000. These include those working as a senior staff writer or sub-editor.

In terms of salaries for a magazine features editor, the smallest publication can pay as little as £18,000 however the typical salary is around £25,000 to £40,000. Those at senior level (with 10-15 years of experience) can expect to earn around £35,000 to £65,000.

Those who work on a major publication or as an editor-in-chief can expect to earn anything from £22,000 to over £65,000.






Production Plan Personnel (Key Job Roles) - Admin



For the marketing and publishing aspects of the magazine production process, personnel to take charge of the marketing (for instance selling advertising space) and publishing (for instance managing the printing and publication) are required.

Marketing managers usually earn between £25,000 and £40,000 with senior managers and marketing directors earning over £50,000 a year.

A publishing rights manager can expect to start with a salary of £17,000, with the average salary being £22,000 to £35,000 - with copyright/rights directors aiming between £40,000 and £50,000.

A print production planner typically starts with a salary of £20,000 to £25,000 with those who have several years of experience earning between £30,000 and £40,000. At senior level (over 10 years experience), they can earn between £45,000 and £56,000.






Production Plan Personnel (Key Job Roles) - Charm Advert Template

Sources:https://nationalcareersservice.direct.gov.uk/advice/planning/jobprofiles/Pages/NewspaperorMagazineEditor.aspx

Advert for Magazine Editor

The CompanyCharm Magazine is an up and coming monthly rock music magazine intent on delivering high-quality, eloquently written content to an wealthy and intelligent audience. Charm’s unique selling point is that Charm contains articles, reviews, interviews and exclusives covering contemporary artists as well as covering legendary artists from the classic era of music. We intend to knock Mojo off it’s perch as one of the best selling rock music magazines and you can be a part of it.

The PositionAs the magazine editor at Charm, you will manage the style and content printed in each issue. You may get the opportunity to oversee the overall editorial direction of Charm. If you’ve got a clear understanding of the industry, an excellent command of English and passionate about music then this could be the job for you.

As our editor, you will be given the opportunity to use your creative skills to produce content that appeals to our readers. You will commission the creation of articles, cherry-pick articles for each issue and decide the layout for the aforementioned articles and consider content submissions from freelance journalists, photographers and illustrators. You may also be asked to organise the budget, hire staff and work with the advertising and production departments. You will work with sub-editors, designers, production staff and printers to make sure deadlines are met.

You will work normal office hours however can expect to work irregular hours, including evenings and weekends as deadlines approach. Your work will be mainly office-based but you may need to travel to meet clients and journalists. Depending on experience level, you can expect to earn upwards of £30,000 per year.

The CandidateCandidates:

• Have a background in journalism and have relevant qualifications and work experience. • Have a good understanding of the magazine industries.• Have an interest/passion for music (preferably rock music)• Are proficient in the English language.

https://nationalcareersservice.direct.gov.uk/advice/planning/jobprofiles/Pages/NewspaperorMagazineEditor.aspx

Production PlanOffice Selection Budget

Sources:http://www.findalondonoffice.co.uk/toolbox/office-space-calculator/ https://www.adobe.com/uk/creativecloud/buy/business.html

Using a site called findalondonoffice.co.uk, I was able to get a rough estimate of how much space I would require in order to house all the required personnel needed in order to produce the magazine, which came out at just over 2,700 square ft. The website also provided an estimated cost, priced at £231,200 annually. This office space does not include space for freelancers. It does however provide office space for all the 20 staff required to produce the magazine as well as an office for the Editor-in-Chief, an open plan space for up to 20 employees, a meeting room with a capacity of 16, a small reception, a privacy booth, a small break out area, a small kitchen, a small server room and a small store room.

In terms of the software requirements for the magazine personnel, Adobe offer a two-year contract where the Adobe Creative Cloud membership, which includes all Adobe programs, could be available for £30.17 when more than five licences are purchased - a suitable package for the magazine.

http://www.findalondonoffice.co.uk/toolbox/office-space-calculator/

https://www.adobe.com/uk/creativecloud/buy/business.html

http://findalondonoffice.co.uk/

Production PlanOffice Selection Budget

Sources:http://store.apple.com/uk-business/buy-mac/macbook-pro

In terms of providing workstations for personnel, Apple’s Macs are perfect for those working in the creative industry. Thus, the business section on the Apple store offers a range of MacBooks, with the cheapest being £899 and the most expensive being £1,999. There are also options for leasing (ranging from £37.46 for a 2 year lease and up to £83.29 for a 2 year lease.)

http://store.apple.com/uk-business/buy-mac/macbook-pro

Production PlanPrinting/Publication Costs

Sources:www.inpublishing.co.uk/supplier/detail/the_magazine_production_company www.magazinepublisher.com/printingwww.blurb.co.uk/magazine (www.blurb.co.uk/pricing)www.publishingbiz.com/html/articlehowmuch

Printing costs can vary from company to company. For instance, The Magazine Production Company (www.inpublishing.co.uk) offer a fixed price of 32 pence per page (minimum). However, the options are not as flexible in comparison to other companies, who offer options such as paper weight in gsm. Blurb (www.blurb.co.uk) offer options for 89gsm coat gloss paper with a matt cover for £5,242.50 for 10,000 60-page copies and a higher-quality 118gsm matt paper with a semi-gloss cover for £8,992.50 (10,000 60-page copies). Blurb also has the added benefit of being able to easily convert the magazine to digital format for mobile optimisation.

http://www.inpublishing.co.uk/supplier/detail/the_magazine_production_company

http://www.magazinepublisher.com/printing

http://www.blurb.co.uk/magazine

http://www.blurb.co.uk/pricing

http://www.publishingbiz.com/html/articlehowmuch

http://www.inpublishing.co.uk/

http://www.blurb.co.uk/

ProductionBudget

General CostsTotal

Estimated Cost

Staff Selection

Editorial (Content)•Freelance Work• Journalists (x3)•Editorial Assistants (x2)•Sub/Copy Editors (x2)•Features/Associate Editors (x2)

•Editor in Chief (x1)

Editorial (Design)•Freelance Work•Designers (x2)•Creative Director (x1)

Business•Publisher (x1)•Marketing Managers (x2)•Marketing Director/Executive (x1)

•Publishing Rights Manager (x1)

•Copyright/Rights Director (x1)

•Print Production Planner (x1)

Cost

•£420 - £700 per 1000 words

•£12,000 - £26,000 per year

•£15,000 - £23,000 per year

•£16,000 - £35,000 per year

•£18,000 - £60,000 per year

•£22,000 - £65,000 per year

•£250 - £400 per day•£15,000 - £50,000 per year

•£60,000+ per year

•£25,000 - £52,000 per year

•£27,000 - £47,000 per year

•£30,000 - £60,000 per year

•£22,000 - £35,000 per year

•£40,000 - £50,000 per year

•£20,000 - £50,000 per year

Approximately between:£437,000 (excl. freelance work)and£720,000 (excl. freelance work)per year

Office Selection

Equipment•Workstations (Macbooks)•Software (Adobe Creative Suite)

•Office Supplies

Office Space•Renting Space

Misc•Printing Cost

Cost

•£899 - £1,999 per Macbook (x20)

•£30.17 per month per user (x20)

•£2,400 per year on average

•£231,200 per year •£8,992.50 per order (60 pages, 10,000 copies) (Blurb)

Equipment:£20,280 - £42,280 (one-off payment)Software:£7,240.80 per yearOffice Space:£231,200 per yearPrinting:£107,910 per year

Production PlanIncome (Advertising)Sources:www.inc.com/encyclopedia/advertisingbudget.html smallbusiness.chon.com/much-magazine-advertising-cost

In terms of sources of income for the music magazine, the primary source of income will be selling advertising spaces within the magazine. In terms of pricing for each space, magazine advertisement slots are typically sold in page fractions. Advertising space inside the front cover, inside the back cover and the back cover itself are considered prime advertising spaces by advertisers and command a significantly higher fee as a result. Magazines typically charge less per advertisement when a commitment is made to run the ad in more than one issue.

Taking into account that my magazine has not established a readership and reputation that matches my magazine of inspiration, Mojo, the advertising rates will be significantly lower. Below is a screenshot of the press pack Bauer provide for potential advertisers for Mojo. Consequently, my magazine will sell advertising space for 50% of Mojo’s rates.

As the target audience for my magazine is primarily intelligent individuals in the ABC1 demographic (focusing on the younger bracket of 16-25 and the older bracket of 40+) advertisements will be tailored to said target readership. The advertising found in Mojo music magazine is catered to those with a passion for music - for instance HMV adverts are prominent in Mojo - other adverts within the magazine are more catered to men more so than women (for instance, the Jack Daniels ad).

£3,777£3,434£1,889£4,464£7,176£6,524

£4,464£8,481£2,455

£33£33£23

http://www.inc.com/encyclopedia/advertisingbudget.html

http://smallbusiness.chon.com/much-magazine-advertising-cost

Income (Advertising)Sources:www.inc.com/encyclopedia/advertisingbudget.html smallbusiness.chon.com/much-magazine-advertising-cost

In terms of the advertising space available for purchase within Charm, there are 7 Full Page ad spaces, 6 Half Page ad spaces, 2 Double Page Spread ad spaces, 1 Inside Front Cover ad space, 1 Inside Back Cover ad space and 1 Back Cover ad space.

Depending on whether advertisers want ROP (which means that the advertiser does not designate the placement of the ad) or FH (which means that the advertiser wants preferred placement), advertising income margins can vary. However, we expect to earn over £61,000 a month, which translates to over £740,000 per year. And as the brand builds its reputation, this figure could double to over £1.5 million.

Production Plan£3,777£3,434£1,889£4,464£7,176£6,524

£4,464£8,481£2,455

£33£33£23



Profit/Loss BreakdownSources:www.inc.com/encyclopedia/advertisingbudget.html smallbusiness.chon.com/much-magazine-advertising-cost

The predicted profit/loss for the first year of the magazine is for the Charm to turn a profit as high as just shy of £200,000 and a loss of no more than £3,000. The numbers for the second year are significantly better, with an estimated increase in revenue to as high as £950,000 and as low as £830,000.

Income - Overall Expenditure = Annual RevenueYear 1 = £751,719/832,809 - £552,150/835,150 = £+199,569/-2,841Year 2 = £1,503,438/1,665,618 - £552,150/835,150 = £+951,288/+830,468

Production Plan

General Costs Total Estimated Cost

Staff Selection

Editorial (Content)•Freelance Work• Journalists (x3)•Editorial Assistants (x2)•Sub/Copy Editors (x2)•Features/Associate Editors (x2)

•Editor in Chief (x1)

Editorial (Design)•Freelance Work•Designers (x2)•Creative Director (x1)

Business•Publisher (x1)•Marketing Managers (x2)•Marketing Director/Executive (x1)

•Publishing Rights Manager (x1)

•Copyright/Rights Director (x1)

•Print Production Planner (x1)

Cost

•£420 - £700 per 1000 words•£12,000 - £26,000 per year•£15,000 - £23,000 per year•£16,000 - £35,000 per year•£18,000 - £60,000 per year•£22,000 - £65,000 per year

•£250 - £400 per day•£15,000 - £50,000 per year•£60,000+ per year

•£25,000 - £52,000 per year•£27,000 - £47,000 per year•£30,000 - £60,000 per year•£22,000 - £35,000 per year•£40,000 - £50,000 per year•£20,000 - £50,000 per year

Approximately between:£437,000 (excl. freelance work)and£720,000 (excl. freelance work)per year

Office Selection

Equipment•Workstations (Macbooks)•Software (Adobe Creative Suite)

•Office Supplies

Office Space•Renting Space

Misc•Printing Cost

Cost

•£899 - £1,999 per Macbook (x20)

•£30.17 per month per user (x20)

•£2,400 per year on average

•£231,200 per year •£8,992.50 per order (60 pages, 10,000 copies) (Blurb)

Equipment:£20,280 - £42,280 (one-off payment)Software:£7,240.80 per yearOffice Space:£231,200 per yearPrinting:£107,910 per year



Final Magazine IdeaWhat genre & why? Layout & why? Style & why?

The final idea for my music magazine based on researching my magazine of inspiration, Mojo, and through conducted primary research, is to have a music magazine called “Charm”, which will focus on covering artists from the classic era of the 1960’s, 70’s, 80’s and 90’s as well as covering new up and coming artists. Similar to Mojo, content will be eloquently written; designed to inform and educate the target audience, who will be intelligent individuals in the ABC1 demographic - focusing on both younger audiences (the 16-25 bracket) and older audiences (the above 40 bracket).

The house style will be established through the colour scheme of Red, Black, White and Yellow. Font for the masthead will be Lithos Black (which is very similar to the font that Mojo uses for it’s masthead) and the font for the main body will be serif fonts for articles that cover music from the classic era whilst sans-serif fonts will be used for sections covering contemporary music.

In terms of layout, front cover layout elements will be similar to Mojo in the sense that the masthead will be placed in front of the main image. Similarly, the promotion will also be located at the top-left corner of the magazine front cover. The magazine will also offer a promotion in the form of a physical cd and digital incentives (for instance, iTunes codes) to entice consumers to purchase a copy. Likewise, cover lines will be located on the right-hand side of the front cover - same style as Mojo - and use different colours to differentiate and emphasise the artists. The main headline will be on the left-hand side of the front cover - matching Mojo’s style.

Double page spread layout conventions are inspired by Mojo. For instance, the main image will bleed onto the second page in order to unify the DPS. Moreover, the pullout quote will be embedded on the stand first, matching Mojo’s style. The stand first will be below the main headline and differentiate itself from the main body of the article through font style (stand first will be in bold font). Drop Capital will break up text-heavy main body and serve as a visual imperative to provide a starting place for consumers to start reading.

01

Design & Production• Locations Reece for Images (Image

Plan)• Desired Locations• Inspirational Images• Test Photography• Double Page Spread Images• Front Cover Images• Equipment

DesignLocations Reece for Images (Image Plan)

Location(Time)(Date)

(Why?)

Green screen image for clean background - allows for modification of background. (best done indoors where good lighting is available)(date?)

Tony’s garage - has a bar, darts - looks like somewhere a band would hang out. (Thursday evening)(6 November 2014)

Picture Needed/Required

(Shot Type)(Props/Equipment/)

(Lighting)(Person/People)

(Why)

Colour images - to appeal to youth - connote energy and youth - to be used on front cover for main image.(Shot type - medium close-up of artist looking directly at camera)(Props/Equipment - casual clothing for youth pop/rock genre i.e. leather jacket, hoody, skinny jeans, trainers/sneakers)(People - 3 band members - 2 guys & 1 girl)

Colour images - to appeal to youth - connote energy and youth - to be used on double page spread for behind-the-scenes images, album art - to support article with images. (Shot types - medium, medium-close ups, close-ups of artists practicing, hanging-out, writing lyrics)(Props/Equipment - casual clothing for youth pop/rock genre i.e. leather jacket, hoody, skinny jeans, trainers/sneakers)(People - 3 band members - 2 guys & 1 girl)

Permission Needed(Who)

(Why?)

Permission to use green screen from owner.Permission from photography teacher to use photography room for lighting, location and set-up of green screen.Permission from subjects to be featured in the magazine.

Permission from Tony, James and Amelia to be my subjects.Permission from Tony to use his garage as a setting.

Potential Hazards/Risks

(Location Specific)(Why?)

Carry out a Risk Assessment - Health & Safety at Work Act (1974) and Health & Safety at Work Regulations (1999) - Requirement of qualified first aider, Employer responsible for health, safety & welfare (location, equipment must not endanger people), Duty of individual to take reasonable care of themselves and any other person who may be affected by his/her actions, Implement health & safety measures based on risk assessment.Location Specific Risks - Musical Instruments, Equipment, etc.Employers Liability Insurance, Material Damage and Business Interruption Insurance.

Carry out a Risk Assessment - Health & Safety at Work Act (1974) and Health & Safety at Work Regulations (1999) - Requirement of qualified first aider, Employer responsible for health, safety & welfare (location, equipment must not endanger people), Duty of individual to take reasonable care of themselves and any other person who may be affected by his/her actions, Implement health & safety measures based on risk assessment. Location Specific Risks - Darts, Alcohol, Musical Instruments, Steps, Equipment, etc.Employers Liability Insurance, Material Damage and Business Interruption Insurance.

Sources:https://www.atl.org.uk/health-and-safety/legal-framework/health-safety-legislation.asp#14 http://www.hse.gov.uk/simple-health-safety/get.htm

https://www.atl.org.uk/health-and-safety/legal-framework/health-safety-legislation.asp#14

http://www.hse.gov.uk/simple-health-safety/get.htm

ProductionDesired Locations

These are the images of Tony’s garage, which he has converted into a man cave, where there is a dart board, a tv and a small bar amongst other things. This location is perfect for the images I want to take for my music magazine because the cover story revolves around a young band who spend most of their time together writing music and chilling out - which is exactly what Tony and his family use the garage for.

ProductionInspirational Images

These are the inspirational images I used in order to get a feel for the style and type of images I wanted to take and subsequently include in my magazine.

ProductionTest Photography

Here are some examples of some test images, where I was trying to find the right location, perspective, shot type and style before taking the actual images.

Similar to Mojo, Charm will utilise black and white images for artists from the “classics” to connote the era. Likewise, colour images will be used for contemporary artists to connote the energy and potential of upcoming stars to appeal to the youth.

The main images on the Front Cover and Double Page Spread will be medium close-up shots with the artists looking directly at the camera. This addresses the reader and thus builds rapport with the consumer, enticing them to buy the magazine.

ProductionDouble Page Spread Images

These are the images I took, with the help of my friends Amelia, James and Tony. Taken in Tony’s converted garage, I attempted to match the style and feel of the inspirational images on the previous slide - which was a shot of the band members sat on the couch looking at the camera. As the band members are quite young, I asked Amelia, James and Tony to wear somewhat casual clothes - clothes that youth with a passion of rock would wear. Thus, Tony wore a Gibson-branded shirt, Amelia wore a leather jacket and James wore an AC/DC-branded shirt. One of the two images on the left can be used for the main image in the double-page spread.

ProductionDouble Page Spread Images

In these next set of images, I based the look and feel of the images from the draft interview (which used accurate information from several interviews) in which Chrissy notes that the band spent a lot of time just chilling out with each other. Thus, I asked Amelia, James and Tony to play darts to try and capture the idea of the band members simply bonding and having fun together, which is the only staged image (top right). The two images bellow are improvised images of the three of them just fooling around and having fun.

ProductionFront Cover Images

And finally for the front cover, I asked them to pose in front of a plain wall (which would make creating the front cover image in Photoshop much easier). Similar to my magazine of inspiration (Mojo), I attempted to match the front cover image style - which was a medium shot of the artist looking directly into the camera.

ProductionEquipment

These items formed part of the main equipment used during the shoot. The camera, my 650D with an STM lens, shoots high-res images and the primary prop used was a Fender acoustic guitar.

01

Front Cover and Double Page Spread Sketches• Magazine Front Cover Sketch V1• Magazine Double Page Spread

Sketch V1• Magazine Front Cover Sketch V2• Magazine Double Page Spread

Sketch V2

Magazine Front Cover Sketch V1Front Cover Content Plan

Similar to Mojo, the masthead for my magazine will be placed in front of the main image, towards the top of the page and written in bold, large font - with a font that connotes to consumers the style of the magazine and the genre it focuses on. Repeating Mojo’s idea (Genre’s Repetition and Difference - Steve Neale) of placing the masthead in front of the main image, the purpose of this is to promote the brand - by stamping the brand on the front cover of the magazine. Where some magazines place the masthead behind the main image, the brand of my magazine has not established a reputation strong enough to be able to do this (for example, Vibe magazine does this). In terms of magazine masthead ideas, I have chosen two possible names - Magic and Charm - these names appeals to those who are interested in the past/traditionalist values (Resigned) - (Psychographics) through the language and font used in the masthead.

The strapline will be placed on top of the magazine masthead, repeating Mojo’s idea (Genre’s Repetition and Difference - Steve Neale) - this is to stamp the unique selling point on the brand name itself in order to enable consumers to associate that particular unique selling point with that brand.

The main image will fill the entire page, placed behind all the other elements in the magazine. Repeating Mojo’s idea (Genre’s Repetition and Difference - Steve Neale), the main image on the front cover will be medium close-up shots with stars looking directly at camera - addresses the reader - thus building rapport with consumer which in turn entices the audience to purchase a copy of the magazine.


Repeating Mojo’s example (Genre’s Repetition and Difference - Steve Neale), the promotional sticker will be placed on the top left hand side of the magazine - as this is where the consumer’s eyes wander to first. Usually denoting the inclusion of some sort of incentive accompanying the purchase of the magazine, the promotion is a visual imperative (Galtung & Ruge) designed to entice consumers to purchase a copy of the magazine - this is signified (Signifiers - De Saussure) typically through “free” incentives. In order to differentiate the promotion and increase it’s visibility on the page, the promotion will be in its own box, with a bright, standout colour and large, bold font.

Similar to Mojo (Genre’s Repetition and Difference - Steve Neale), the magazine cover story will be placed on the left-hand side of the page, next to the main image. This subsequently links both the main image and the cover story together. Written in bold, large text, the cover story is designed to be eye-catching - denoting a story with magnitude (Galtung & Ruge) - a story which can only be found in the magazine. Thus, the cover story has to jump out at the consumer - by having a font and colour that will catch the consumer’s attention.

Replicating Mojo’s example (Genre’s Repetition and Difference - Steve Neale), the cover lines will be found towards the lower right-hand side of the magazine. Like Mojo, emphasising the artists through differentiated colours will engage provides a visual imperative (Galtung & Ruge) with which to engage the reader. The article names of the cover lines are short, snappy and memorable statements written using language devices and techniques (such as rhetorical questions) in order to exaggerate and increase curiosity - thus enticing consumers to read further.


A feature found on Mojo magazine, the featured artists at the very top of the magazine above the masthead differentiates Mojo magazine from other magazines within a shop as this section will be the one of the only visible sections on the shelf. Thus, it is important that the unique selling point of the magazine is advertised (Signifiers - De Saussure) - done here through the featured artists portion at the top of the page. Mojo has made this element eye-catching through the use of a box with a background colour that allows the text (in this case, the artist’s names) to stand-out.

The incentive of the included physical CD compilation is a visual imperative (Galtung & Ruge) that entices the reader to purchase a copy of the magazine. The suggestion that the CD is “free” (Signifiers - De Saussure) entices readers to purchase a copy of the magazine as the inclusion of said incentives makes the deal more appealing as it gives the consumer the impression that it is a good deal - more value for money. My magazine will repeat this (Genre’s Repetition and Difference - Steve Neale) (in order to appeal to the audience - namely older, mature audience, who still consume music through physical media i.e. CDs) in addition to placing a digital incentive inside the magazine in order to attract the audience who consume music through digital media - mainly youth market (Hartley’s Subjectivities) (such as an iTunes code).

The price, which is typically located at the bottom right hand-side of front cover, by the barcode, is an important aspect in regards to appealing to the magazine’s target audience. For instance, Mojo is aimed at predominantly wealthy and intelligent men in their 40’s and 50’s (Hartley’s Subjectivities). Thus, the price for the monthly magazine stands at £4.80 - which is quite a premium. However, with Mojo’s reputation for high-quality and quantity premium content, in addition to their primary target audience, Mojo is able to remain one of the top-selling music magazines. Whereas my magazine has not yet established a reputation, thus the price will be lower (in the £3.00 bracket).

Magazine Double Page Spread Sketch V1Double Page Spread Content Plan

The main headline will be presented in big, bold text designed to catch the attention of the reader. In order to entice the reader to read further, the language and language devices used in main headline should increase the curiosity of the reader. For example, the use of a language device such as a rhetorical question will make increase the reader’s curiosity and subsequently entice them to read further. (Signifiers - De Saussure)

The stand first supplements both the main headline and the main body of the article and will be underneath the main headline and provide context for the main body of the article. The stand first will set the scene and summarise the topic of the article, conveying to the reader the most important details.

The pull-out quote is a quote from the interview that is typically controversial/shocking and is used to entice the reader to read the article further. Usually presented in a manner that stands out to the reader, the pull-out quote is a visual imperative (Galtung & Ruge) and typically bleeds onto the second page of the double page spread, which links both the pages together.


The main images on the double page spread provide a visual imperative (Galtung & Ruge) that illustrates the points being made in the article. The images supplement the main body of the article, breaking up the text as well as providing visual illustrations that support the points mentioned within the article itself. The colour of the main images tend to connote the era that they are from. For instance, black and white images connote a much older era compared to coloured images.

The main body of the article is written for the target audience, which is intelligent individuals from the ABC1 demographic primarily aged between 16-25 and also appeal to those aged 40 and above (Hartley’s Subjectivities). This is done through the use of complex language and language devices. In terms of font for the main article, serif fonts are used as they connote intelligence and traditionalism, whereas sans-serif fonts connote a more contemporary and modern feel.

The role of the caption is to provide context for the images, containing background information or quotes that supplement the images. Typically, captions reinforce the points made within the main body of the article.

The house style is consistent throughout the magazine. This is done through the colours used in the magazine as well as the consistent elements on every page. For instance, the page number followed by a link to the website or the name of the magazine establishes the brand of the magazine.


The masthead is the name of the magazine. Typically located near to the top of the magazine front cover, the role of the masthead is to establish and advertise the brand of the magazine. The masthead should also convey to the consumer the genre that the magazine focuses on. For instance, “Mojo” connotes the ‘classics era’ of the 1960’s, 70’s, 80’s and 90’s. The name of my magazine will be “Charm” as the magazine will focus on artists from the ‘classic era’ as well as new artists. The font used will be Lithos Black, which is similar to the font style used by Mojo.

The strapline is the motto of the magazine. Typically located underneath the masthead, the role of the strapline is to advertise and convey the unique-selling point of the brand. For instance, Mojo’s strapline is “The World’s Best Music Magazine”, which connotes the high-quality of the brand. The strapline for my magazine will be “Charming people, charming music”, which conveys the unique-selling points of my magazine, which are to celebrate the classics as well as embrace the new.

The main image is the largest visual element on the front cover. Typically a medium close-up shot of an artist, the main image uses Star Appeal (Richard Dyer) to entice consumers to purchase a copy of the magazine. Mojo typically focuses on one artist from the classic era of music but my music magazine will focus on up and coming artists as my research shows that my target audience would find that slightly more interesting.

The cover story is the unique selling point of the issue. Typically containing words such as “exclusive”, the cover story is the main focus of the issue and is always linked to the main image, for the purpose of using Star Appeal (Richard Dyer) to sell the issue to consumers. Mojo’s cover stories often revisit legendary artists from the classic era of music. Charm will focus on new artists, with legendary artists primarily being cover lines.


The puff promotion is typically located at the top left of the magazine as this is the first place consumers look. Similarly, when the magazine is stacked on a shelf, this element will be visible and hopefully entice consumers to purchase the magazine. Mojo’s puff promotion is a physical CD that is placed in a case on the front of the magazine. This incentive is designed to entice consumers with the “Free” CD. My music magazine will also include a physical CD as, according to my research, CDs are still a somewhat popular method of consuming music. However, with digital media consumption on the rise, digital incentives will be included within the magazine (for instance, iTunes downloads).

The cover lines are the secondary stories within the magazine. These are typically found towards the right side of the front cover and convey the various other stories of note found within this particular issue of the magazine. Typically, magazines differentiate artists by using different colours/font styles in order to engage the attention of the consumer and utilise Star Appeal (Richard Dyer) to entice consumers. Mojo’s cover lines are usually legendary rock artists from the classic era (such as Bob Dylan, The Beatles, The Rolling Stones) but also cover contemporary artists.

The physical CD included on the front cover of Mojo is an designed as an incentive for consumers to be tempted to purchase a copy of the magazine as it appears that the inclusion of the CD makes it appear as if there is more value for money. The use of the word “Free” in the puff promotion further entices consumers towards the magazine. The CD includes a collection of tracks linked to the artist featured on the main image and cover story of the issue. My music magazine will repeat (Genre’s Repetition and Difference - Steve Neale)) this idea.

The barcode and price of the magazine is typically located at the bottom corner of the front cover. This feature displays information on the issue’s month and year as well as the price in Pound Sterling, and other currencies (such as US Dollars and Canadian Dollars for Mojo). Mojo’s premium quality content and monthly release means that the price stands at £4.80, which is quite high for a monthly music magazine. In order to compete with Mojo, Charm will retail at £3.99.


The main heading of the article is generally located towards the top of the double page spread. The main heading is a short, snappy statement that draws the reader in through the use of complex language and language devices such as a rhetorical question. Mojo’s cover story is a 20 page special that focuses on counting down all the albums that Kate Bush has released during her illustrious career and ranking them. Charm’s cover story will focus on the rise of rock pop band Against The Current, including an exclusive interview with the band members.

The stand first is typically located beneath the main heading and is a short summary of the article, providing context and the basic, necessary information for the reader. The stand first sets the scene for the article and summarises the most important details for the reader.

The pullout quote is a controversial or shocking statement that is emphasised in order to increase the curiosity of the reader and entice them to read the article. Typically, the pullout quote bleeds across both pages within the double page spread. However, Mojo’s target readership is more affluent and intelligent. Thus, the quote has instead been embedded within the stand first.

The main image is a visual imperative (Galtung and Ruge) that supplements the main body of the article. Typically, the main image bleeds on to the second page of the double page spread thus linking the two pages together. The main image is typically a medium-close up shot of the artist. Mojo’s double page spread main image is of Kate Bush looking directly at the camera and is shot in a way to convey her stardom and legendary status. Charm’s main image will be of Against The Current “hanging-out”, which supports one of the answers given during the interview.


The role of the caption within the double page spread is to provide context and background information for the images displayed within the double page spread. For instance, Mojo magazine utilises captions to explain what the image is about and/or what is going on in the image. My music magazine will also use captions in order to explain the images that will be presented in the double page spread.

The main body of the article is the full article itself. Mojo’s main body is written in an affluent style in order to cater to its target readership of intelligent, educated men (Hartley’s Subjectivities). Similarly, written in a serif font gives the impression of traditionalism and intelligence (again, catering to the target audience of older, intelligent and educated men) (Hartley’s Subjectivities). My music magazine will repeat this style (Genre’s Repetition and Difference - Steve Neale).

The drop capital is a visual imperative (Galtung & Ruge) that is designed to provide the reader with a starting point with which to start reading the main body of the article. Furthermore, the drop capital is a visual element that breaks up the text-heavy main body.

The house style is consistent throughout every magazine, defining each unique style and brand. The house style is achieved through the colours used (the colour scheme) and the consistent elements on each page. For instance, Mojo magazine always have name of the magazine next to the page number at the bottom of each page. The use of the colours and the branding creates the house style, making it unique and recognisable, differentiating it from other magazines. My music magazine will repeat this idea. (Genre’s Repetition and Difference - Steve Neale)

01

Draft Article• Draft Article

DesignDraft Article

Q&A with Against The CurrentStand First

YouTube sensation Against The Current are a pop rock band comprised of a talented trio of teenage musicians. Started in the early summer of 2011, the band started posting cover videos and has subsequently gone on to develop a following on YouTube of over 600,000 subscribers with the band’s music videos viewed accumulatively over 37 million times. Collaborations with fellow YouTube sensations Alex Goot and Kurt Schneider has taken their music to the next level, with the joint collaborations receiving more than 58 million views to date. After touring the US and Asia, we caught up with them in London before their UK tour.

At just 19 years old, Chrissy together with her band mates, have toured in major cities across the world – including Montreal, Toronto, California, New York, Jakarta, Manila, Sydney, Singapore, Kuala Lumpur, Hong Kong and Melbourne. With shows at London, Manchester, Leeds and Glasgow to come, the band has come a long way since uploading their first cover song in 2011.

DesignDraft Article

Q&A with Against The CurrentQ1.) You guys have established quite a name for yourselves. How did this all start?

Chrissy:

“I joined Against The Current in the early summer of 2011. I met my bandmates Will and Dan through one of my best friends. They needed a singer and I fit the bill.”

“I’ve never really been in a band before. But I had dreams of being in one. I come from a family of music lovers. Though my parents don’t play any instruments or sing, they’ve always encouraged me and my little brother to hone our music skills.”

Dan:

“Our first year as a band we didn’t really do much. Just wrote music, practiced, hung out and dreamt big.”

Will:

“Our channel didn’t really get much attention until we released our first single, Thinking. And then we did a collab with Alex Goot, covering Good Time by Owl City and Carly Rae Jepsen and that really got the ball rolling. That was in like July of 2012.”

Q&A with Against The CurrentQ2.) With your rise to prominence on YouTube, how has social media impacted you guys?

Chrissy:

“Social media has played a huge role for us. If we had been born in an era where social media didn’t exist, I don’t know how we’d get our music out there.”

Will:

“Social media is a really big deal and has really helped us to connect with our fans who really made us and got us to where we are. We wouldn't be anywhere without them.”

Chrissy:

“I feel like we and the ATC family both work together to make our music.”

DesignDraft Article

Q&A with Against The CurrentQ3.) How has collaborating with other YouTube stars impacted you guys?

Chrissy:

“We’re really lucky to be able to be friends and work with such incredibly talented people. We get on so well with Alex (Goot) and Kurt (Schneider). We’ve had a tone of fun making music and shooting the videos. It’s great to be able to just chill out afterwards and laugh with each other.”

Will:

“I always look forward to working with them. They’re cool dudes and their fun to work with.”

Dan:

“They’ve taught us a lot about the film making side of things too. Especially Kurt. He’s an awesome guy and a great producer.”

Q&A with Against The CurrentQ4.) Congratulations on your recently released first original EP. With minimal exposure to the mainstream media, how tough was it to get noticed without signing with any major music labels?

Chrissy:

“It was incredibly tough. It took time but now we have the best fans in the world.“

Will:

“The ATC family rocks!”

DesignDraft Article

Q&A with Against The CurrentQ5.) As with all artists, there will come a time when you will have to change your musical direction to adapt to the ever-changing mainstream market. Will you?

Will:

“I don’t think we are going to change who we are, as in like how we sound. If people like it and it becomes a thing, then we are definitely ready.”

Dan:

(Laughing) “We’re not sellouts.”

Chrissy:

(Chuckling) “I think also, the mainstream market has changed so much. There are so many bands with more alternative sounds. It’s not just manufactured pop songs that become extremely popular. If the mainstream community is going to take into our music, that would be incredible. We are not going to change ourselves in an attempt to break into that community. But if that just so happens to be popular, and what people like to listen to, then that would be great.”

Q&A with Against The CurrentQ6.) Today’s music labels tend to venture into foreign markets by producing songs in foreign languages. You’ve just been on a tour in Asia. What are your thoughts on singing songs in different languages?

Chrissy:

“I think it would be awesome, but I would be really afraid of being offensive for pronouncing everything wrong. Yeah I would probably end up being offensive because I pronounce everything wrong accidentally, and I’d never want to offend anybody.”

Will:

“I think a lot of artists grow up multilingual and so they can like get the pronunciation right.”

Dan:

“Yeah, like our buddy Jason Chen. He’s incredible at covering Chinese songs with perfect pronunciation”

Will:

“If we ever get the opportunity to release our music in another country and like dub our own songs, what would be really cool. We’ve got friends who’ve done that.” he added.

DesignDraft Article

Q&A with Against The CurrentQ7.) Chrissy, what is it like being the only girl in the band?

Chrissy:

(Laughs) “They’re like my brothers so I don’t feel weird about being the only girl. I’ve always had more guy friends than girl friends anyway.”

“I barely notice the difference sometimes,” She adds.

“The guys are kind of girls sometimes. Will takes hour showers and takes a long time to get ready and then Dan is super particular about his hair. Even when I take a while to get ready, I’m still usually not the last one finished.”

Q&A with Against The CurrentQ8.) In addition to your music, you have a very popular vlog and tutorial channel. Chrissy, what inspired you to do that?

Chrissy:

“I’ve always wanted to do make-up tutorials but I didn’t think there was an audience for it. I never went for it because I didn’t think anyone would care.” She explained.

“But then one day, girls started leaving comments asking me about make-up or hair routine. It inspired me to finally create a second channel for that sort of thing. I also use it to spill my soul in a vlog. I think it’s just a really fun way to interact with all those people who support me on a more personal level. I want to be accessible to fans and for people to get to know who I really am and what I’m like. I never want to just put a face on.”

DesignDraft Article

Q&A with Against The CurrentQ9.) YouTube has become a business platform for music labels. What is the key thing that you’ve learnt from being in the YouTube business?

Chrissy:

“We’ve been working without a middle-man all this time so we pretty much learned how to run it on our own; our finances, our marketing – all that stuff.”

Will:

“I realised how powerful networking can be and like just how important it is for us in our line of work. If we didn’t do out first collab with Alex (Goot) a few years ago, our Kick starter wouldn’t have panned out.”

Dan:

“Everyone knows everyone... Even in this kind of business.”

Q&A with Against The CurrentQ10.) Finally, do you guys have any advice for aspiring artists?

Chrissy:

“Try not to fit a mould. Just be you. Do what makes you feel like the best version of yourself. If you want to wear crazy clothes, do it! If you want rainbow hair, do it! Write lyrics and music that reflect the way you feel not what you think people want to hear. Because that’s when it becomes worth it: when people appreciate and support you just being you. Be proud and confident in who you are.”

Dan:

“And keep on practicing and working hard.”

Will:

“Exactly. Keep on Truckin’.”

01

Magazine Flat Plan• Magazine Flat Plan

DesignMagazine Flat Plan

DesignMagazine Flat Plan

01

Front Cover• Final Front Cover• Final Front Cover Conventions

Analysis

Final Front CoverFinal Front Cover

Mojo (Magazine of Inspiration)

Charm (My Music Magazine)

Front CoverMasthead - Including Font Styles

Mojo (Magazine of Inspiration) Charm (My Music Magazine)

The font I used for the masthead is very similar to the font Mojo uses for it’s masthead, which is Lithos Black. Furthermore, there is a 3D effect applied to the masthead, which I have attempted to match using the 3D feature on Photoshop with Charm’s masthead. Additionally, Mojo’s masthead has a subtle stroke outlining each of the letters, which I have also repeated for Charm’s masthead, using a grey outside stroke at 50% opacity. This consequently creates a recognisable brand identity that advertises the magazine.

Front CoverStrapline

The strapline I decided on was “Charming Music, Charming People” in order to link the strapline to the masthead and create a memorable brand identity. Similarly, my music magazine is not as established as Mojo is, thus I needed to develop a identifiable unique selling point. The font used for the strapline is similar to that used my Mojo, which is a cursive-type font. However, I differentiated Mojo’s strapline from Charm’s strapline through the use of differing colours, namely red. I chose red because the colour connotes energy, passion,and ambition. It is a warm, positive colour that conveys powerful masculine energy and draws attention to itself, demanding to be noticed - which is what Charm, who has not yet established a reputation and readership as impressive as Mojo, needs.


Front CoverFront Cover Image



The image for the front cover is inspired by Mojo’s cover images, where it is a medium close-up shot of the artist posing and looking directly at the camera. As Charm’s cover story is on a band with three members, I had to change the shot type to that of a medium shot, and I had to photoshop the image so that all three members would fit, with the girl at the foreground and the guys standing behind and to the side of her in the background (as they were standing side-by-side in the original image). Similarly, the image had to be retouched, just like the portrait image of Kate Bush on the front cover of Mojo, removing blemishes, spots, pimples and so on - in order to achieve perfection and use the Star Appeal (Richard Dyer) to entice consumers.

Front CoverCover Story

The cover story for Charm borrows elements from Mojo’s cover story, in the sense that the language and style is similar. Similar to Mojo, Charm’s cover story uses serif fonts in order to appeal to the target audience of intelligent and educated individuals. Similarly, as the cover story on Charm overlaps one of the band members on the cover image, I added a subtle outside stroke to the letters in order to make the text clearer and easier to read. In terms of the language used, powerful words such as “genius” are used to give the impression that it is unmissable in order to sell the magazine and entice consumers to purchase a copy.



Front CoverCover Lines

The cover lines for Charm repeat some of the style elements and ideas from Mojo’s cover lines. For instance, different colours are used in order to emphasise the different artists covered within the issue, utilising the Star Appeal (Richard Dyer) of the artists in order to entice consumers. Similarly, the use of language devices (for example, the pun and rhetorical question “Isn’t he lovely?”) and complex language (for instance, language such as “Remastered” and “Exclusive”) are used in order to entice the target readership of intelligent individuals in the ABC1 demographic (Hartley’s Subjectivities).



Front CoverPuff/Promotion

The puff promotion for Mojo advertises the physical CD included with the magazine. Similarly, Charm offers incentives in the form of a Free CD (repeating Mojo’s example) (Genre’s Repetition and Difference - Steve Neale) specifically catering to the older readership who typically consume music through CDs as well as additional incentives in the form of Free iTunes Codes, which cater to the younger readership who primarily consume music through digital means. The use of the key word “Free” acts as a signifier (Signifiers - De Saussure) and will hopefully entice consumers to see that the magazine offers more value for money. Likewise, by offering the magazine at a cheaper price with more incentives compared to Mojo, the hope is that the reputation and readership of the magazine will increase.


Front CoverSynergy with Social Media


The promotion of social media on the front cover of Mojo is not as prominent as other music magazines. This is likely due to the fact that the readership of Mojo is primarily 45-55 year old men (Hartley’s Subjectivities), who are unlikely to use social media as often. As my music magazine is still starting out and as a large section of the target audience are young, social media’s importance in growing as a brand cannot be understated. Subsequently, I have placed social media icons next to the barcode, towards the bottom of the magazine. Another option for social media synergy would have been to display a hashtag followed by the name “Charm” to inform consumers of the Twitter hashtag.

Front CoverHouse Style

The house style for my music magazine, Charm will be defined through the types of images, typefaces, language style and layout of the magazine front cover and pages. In terms of the colour scheme, the magazine will follow a red, white, black and yellow. Furthermore, the front cover main image will always have a plain background with the artist(s) featured in the cover story looking directly at the camera (with a medium-close up/medium shot).

Similarly, the masthead style will remain consistent throughout every issue, retaining the same style, size and shape. Similarly, each issue will contain a physical CD and iTunes codes as incentives for consumers. Similarly, serif fonts will be used for articles covering artists from the classic era of the 1960’s, 70’s, 80’s and 90’s whilst sans-serif fonts will be used for articles covering contemporary artists.

Each page will have the name of the magazine, “Charm” next to the page number at the bottom of each page (with the exception of double-page spreads, which would only have the name on one of the pages).

01

Double Page Spread• Final Double Page Spread• Final Double Page Spread

Conventions Analysis

Final Double Page SpreadFinal Double Page Spread



Double Page SpreadDouble Page Spread Content - Who is being interviewed and why

Based on feedback from the primary and secondary research methods, it was determined that the discovery of new artists was slightly more popular than articles covering legendary artists from the classic era of music. Hence, I chose to interview Against The Current, a pop rock band who is developing a large and passionate fan base. Similarly, covering new artists caters to the primary target readership of intelligent individuals from the ABC1 profile aged between 16-25 as the youth are Explorers (seek discovery - energy, individualism and experience - values difference and adventure) whereas the older demographic are more Resigned (seek survival - rigid and authoritarian values - interested in past and tradition)(Psychographics).

Double Page SpreadDouble Page Spread Content - What questions and answers & why?, Convergence?

The format for the Q&A articles will begin with the stand first, which will provide context and key information on the background of the artist(s) featured. Following this, are the questions (which will be in bold font to differentiate them from the answers). The questions will be eloquently written in order to adhere to the target audience of intelligent individuals in the ABC1 demographic (aged between 16-25 and 40+) (Hartley’s Subjectivities). The format of the answers will begin with the first letter of the artist’s name (different colours for the different artists, depending on the number of the individuals being interviewed).

Double Page SpreadDouble Page Spread Content - How else with this appeal to the reader?

The images will be used to connote the era of the music featured. For instance, black and white images will be used for legendary artists from the classic era to connote the era of the music being talked about. Similarly, coloured images will be used for contemporary artists to connote that the music in question is from the modern era.

The images will appeal to the younger bracket of readers because the images show the band members simply chilling out and having fun together. These images create a sense of rapport with the readers as they can relate to them (Katz’ Uses & Gratifications).

Likewise, the images will appeal to the older bracket of readers as it provides insight into the younger generation, causing them to reminisce about their own youth.

01

Step-by-Step Walkthrough• Step-by-Step Walkthrough

Step 1Analyse

The first step on the creation of the mock Front Cover and Double Page Spread was to analyse the typical conventions found on the front cover and double page spreads of other magazines, namely Mojo, examining the language and language devices used as well as the visual aspects - understanding where certain elements go, what size and why.

Step 2Design

The next phase in the creation of the front cover and double page spreads would be the sketching designs for each, based on the issue’s analysed in the analysis phase. Based on two different issues of Mojo magazine, I produced two different sketches for both the front cover and the double page spread. These sketches will thus give me an idea of what the final pages will look like and assist in the designing of the final pages.

Step 3Production

The third phase is producing the front cover, based on the magazine of inspiration, reference images and the design sketches.

Step 4Production

The fourth phase is producing the double page spread, based on the magazine of inspiration, reference images, draft article and the design sketches.

Step 5Production

The fifth phase is improving the Front Cover and Double Page Spread following feedback. (Consequently, a small iTunes indent has been added to the top right in the promotion, a Charm indent has been added to the unique selling point by the top right hand side, the bar code has been made smaller with a Charm indent and the social media icons added to it, the strapline’s stroke effect has been strengthened (as changing it to white made it less visible), a faint gradient has been added to the background, the CD has had the line “Inspired by Against The Current” added to it and the main image has been retouched.)

Before After

Step 5Production

The fifth phase is improving the Front Cover and Double Page Spread following feedback. (Subsequently, the name YouTube in the stand first has been italicised, a caption has been added to explain the images, the brackets have been added to “chuckling”, the dead space at the top has been filled with the word “Exclusive” and a Charm indent has been added to the top right, a link has been added to the bottom of the article/page and a fact file & a pullout quote have been added, similar to some articles found in Mojo).

Before

After

Step 6Finished Front Cover

Presenting the final version of the Front Cover and Double Page Spread for Charm Music Magazine.

Step 6Finished Double Page Spread

Presenting the final version of the Front Cover and Double Page Spread for Charm Music Magazine.

01

Publisher Feedback• Want Went Well & Even Better If

(Front Cover)• Want Went Well & Even Better If

(Double Page Spread)

Publisher FeedbackWhat Went Well & Even Better If

Publisher feedback was positive. Quality and standard as well as attention to detail of work was praised. There were several improvements to both the front cover and the double page spread of the magazine. For instance, the social media icons of Facebook and Twitter, originally much larger and to the left of the barcode, were moved to be inside the barcode and resized.

Additionally, improvements to increase branding were implemented. For example, the iTunes logo on the top right puff promotion, the Charm brand on the unique selling point sticker on the mid-right of the front cover and finally the Charm logo within the barcode itself.

For the promotional CD, there was a lack of reference to the cover story band, Against the Current. Subsequently, the addition of the line “Inspired by Against The Current” rectified this. The publisher also commented on the need to add more glamour effects to the cover image, which was then added in Photoshop.

The publisher also noted that the strapline, which is placed on top of the Charm logo, was not as easily visible as it should have been. As a result, the strapline text size was increased and a thicker, bolder black stroke was added. The addition of a soft, subtle gradient to the background of the cover image finalises the suggested changes.

Publisher FeedbackWhat Went Well & Even Better If

Minor additions and improvements to the Double Page Spread noted by the publisher include the need to Italicise the brand name “YouTube” in the stand first.

Furthermore, the publisher noticed that the caption for the images was lacking. As a result, a caption with a black background and white text was added to the mid-left of the DPS, providing the reader with context for the images.

Moreover, the dead space at the top of the page, by the article title, was filled in with an “Exclusive” stamp. The dead space at the bottom of the article was filled in with technological convergence conventions in the form of a Twitter hashtag and a web link to the official Charm website.

Added extras inspired by other magazines include the inclusion of a pullout quote and an extra fact file.

Education

Unit 30 - LO3 (Corrected)