Unit 3:

Task 1: Media Sectors

By Matt Holley

Main Media SectorsFilm

The Film Industry is the entertainment industries involved in making and

distributing movies.

TV TV is the place where

people get entertained, informed and educated

form their own homes. The TV industry works with the

help of advertisers. Without advertisers, we

will not have the TV industry. Money earned

from this industry comes from advertising time.

RadioThe Radio Industry is

the industries involved in distributing the latest information on a variety of topics e.g. music or

news.

PrintPrinting is a process for reproducing text and

images, usually with ink on paper e.g. magazines or newspapers. It is often

carried out as a large-scale industrial process,

and is an essential part of publishing and transaction

printing.

OnlineOnline advertising, also

know as Internet advertising, uses the

Internet to deliver promotional marketing

messages to consumers e.g. pop up

ads or page ads.

FilmThe Film Industry is the entertainment industries

involved in making and distributing movies.

The Key Companies In Film

Lionsgate, makers and distributors of; The Hunger

Games and The Expendables.

Sony, makers and distributors of; The Karate Kid and The Divinci Code.

Paramount, makers and distributors of; The Fighter and

True Grit.

20th Century Fox, makers and producers of; The Internship and Taken 2.

Disney, makers and distributors of; WALL-E and

Monsters Inc.

Warner Brothers, makers and producers of; The Dark Knight and Inception.

Key Jobs In The Film Industry• Director - The director is the leading creative artist on a movie set. The director works directly

with the actors on their performances and has final creative control on almost every aspect of the film. The director plays a large role in casting, script revisions, shot composing and even editing. Usually, the director is hired by the producer of the film. For example Steven Spielberg (who has directed films such as Saving Privet Ryan ect.)

• Producer - A producer is one of the top positions on a film crew. This is because the producer is responsible for gathering funds for a movie, hiring the director and keeping track of finances throughout the production of a film. The producer also helps to hire other key crew positions and often assists in creating a final distribution plan for the movie. For example Kathleen Kennedy and Gerald R. Molen (producers of Jurassic Park)

• Composer – He is the person that writes and produces the music for a film for example John Williams was the composer of the music in the increasingly popular Star Wars films.

• Cinematographer HD & Film -The cinematographer or director of photography (D.P.) is in charge of the overall visual look of the movie as seen through the camera. They assist in choosing film stocks, camera bodies and which lenses to use. They decide on shot framing and camera movements in conjunction with the director. They are also in charge of the camera crew, lighting design and collaborating with the gaffer.

• Sound Mixer – Film - The sound mixer for film is head of the sound department and is responsible for levelling, monitoring and recording of audio during production. The sound mixer decides which microphones to use as well as placements of the mics. This person can also mix the various sound tracks and audio signals in real time. A film sound mixer supervises the boom operator and/or sound utility person.

Governing Body of Film

BBFCBBFC stands for British Board of Film Classification. The British Board

of Film Classification is an independent, non-governmental body which has classified cinema films since it was set up in 1912 and

videos/ DVDs since the Video Recordings Act was passed in 1984. In order to protect children from unsuitable and even harmful

content in films and videos, the BBFC examines and age rates films and videos before they are released. The films for theatrical release

are normally classified by at least two examiners using the published guidelines. Examiners look at issues such as

discrimination, drugs, horror, language, nudity, sex, sexual violence, theme and violence when making decisions. They also consider

context and the tone and impact of it ( how it makes the audience feel).

Type-Public

Traded as- NYSE: LGFIndustry-Motion pictures, television programming, home video, family entertainment, Video

on demand, digital distribution, music, & music publishingFounded-July 3, 1997 (Vancouver, British Columbia as Lions Gate Films)

Founder(s) Frank GiustraHeadquarters- Santa Monica, California, United States

Area served- North America, United Kingdom, France, AustralasiaKey people-Mark Rachesky (Chairman), Jon Feltheimer (CEO), Michael Burns (Vice Chairman)

Revenue- US$2.078 billion (FY 2013)[1]Operating income- US$273.1 million (FY 2013)[2]

Net income- US$232.1 million (FY 2013)[1]Total assets- US$2.761 billion (FY 2013)[3]

Total equity- US$53.559 million (FY 2011)[3]Employees- 636[4]

Divisions- Lionsgate Films, Lionsgate Home Entertainment, Lionsgate Music & Publishing, Lionsgate Television

Key films:The Hunger Games (2012), The Expendables (2010), Twilight Saga (2012), Saw (2004), The

Possession(2012)Awards

They have won 17 academy awards, the have also won 67 academy award nominations.Target audience

I believe that Lionsgate has a target audience for all age generations because they have created so many films in each variety of genre which are suitable for all ages including older

and younger generations. They produce films for each genre and have no specific target audience.

TVTV is the place where people get entertained, informed and educated form their

own homes. The TV industry works with the help of advertisers. Without advertisers, we will not have the TV industry. Money earned from this industry

comes from advertising time.The Key Companies In TV

Key Jobs In The TV Industry

The Costume Designer- makes all the clothing and costumes worn by all the Actors on screen, as well as designing, planning, and organizing the construction

of the garments down to the fabric, colours, and sizes.Script Supervisors- work as a part of the Camera Department on Television Dramas. They insure that they make continuous verbal and visual sense.

Camera Operators- support the director of photography and the director, by accurately carrying out their instructions on shot composition and development.

They have overall decision on where to position the camera, and what lenses and supporting equipment to use.

Art Directors- Work on feature films, commercials and types of television productions. They facilitate the production designer’s creative vision of all the

sets and locations, they are also responsible for the art department budget and schedule of work.

Lighting Director- Using the script or brief for the production team, the lighting director designs the specific look required for each shot. They use their advanced technical skills and with the help of the rest of the lighting department, to set up and operate specialised lights and accessories. Lighting Directors make extensive

preparations before recording days, including script reading and taking part in discussions about the style required.

Governing Body of TV

Ofcom

Ofcom is the communications regulator.They regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services,

plus the airwaves over which wireless devices operate.They make sure that people in the UK get the best from their communications

services and are protected from scams and sharp practices, while ensuring that competition can thrive.

Ofcom operates under the Communications Act 2003. This detailed Act of Parliament spells out exactly what Ofcom should do – we can do no more or no less than is spelt

out in the Act.The Act says that Ofcom’s general duties should be to further the interests of

citizens and of consumers. Meeting these two duties is at the heart of everything we do.

Accountable to Parliament, we are involved in advising and setting some of the more technical aspects of regulation, implementing and enforcing the law.

Ofcom is funded by fees from industry for regulating broadcasting and communications networks, and grant-in-aid from the Government.

Launched- August 1, 1981

Owned by- Viacom Media Networks (Viacom)Picture format- 1080i (HDTV) 480i (SDTV)

Country- United StatesLanguage- English

Headquarters- New York City, New YorkFormerly called- MTV: The Music Channel (May 5, 1980)

MTV: Music Television (August 1, 1981–February 8, 2010, August 2011; 1989–present in

other countries)

MTV's pre-history began in 1977, when Warner Cable (a division of Warner Communications from Warner Bros.), and an ancestor of Warner-Amex Satellite Entertainment (WASEC)

launched the first two-way interactive cable television system, QUBE, in Columbus, Ohio. The QUBE system offered many specialized channels. One of these specialized channels was

Sight On Sound, a music channel that featured concert footage and music-oriented television programs; with the interactive QUBE service, viewers could vote for their favourite songs and

artists.

Since they first started they have become a very successful channel and have won many awards:

In 1984, the channel produced its first MTV Video Music Awards show, or VMAs. The first award show, in 1984, was punctuated by a live performance by Madonna of "Like A Virgin". The statuettes that are handed out at the Video Music Awards are of the MTV moonman, the channel's original image from its first broadcast in 1981. Presently, the Video Music Awards

are MTV's most watched annual event.

MTV's target audience is the youth aged from 12-24 years. MTV is a cable and satellite television channel that broadcasts popular music and promotional music videos.

RadioThe Radio Industry is the industries involved in distributing the

latest information on a variety of topics e.g. music or news.

Key Companies In Radio

Heart - 1994

BBC- 1927

Capital FM- 1973

Fire Radio- 1999

Magic- 1990 Wave 105 - 1998

Key Jobs In The Radio Industry

Radio producers- are responsible for the audio content of broadcasts via radio, the internet and other mobile platforms. They are involved in the entire process, from generating ideas to managing the audience response after a programme. Producers manage and work with broadcasting assistants, presenters and DJs, engineers and IT staff. They may also be responsible for the business and commercial management of a programme.

Radio Traffic Managers- in Commercial Radio are responsible for scheduling advertising and promotions in line with the business strategy of a radio station or group of stations, in order to ensure effectiveness and maximise revenue.

Radio Presenters- are the voice of a station or program, whether they work in speech-based or music Radio. They may also be required to carry out a range of other production tasks, as well as deliver content for related websites or other mobile platforms.

The Radio News Editor- their role is to oversee and direct the work of a news team supplying news content for one or more different outlets, from single local radio stations to international news services

The Reporter-the focus of the Reporter's role in Radio is to find and tell the stories that make up the news or current affairs output for the station or organisation for which they work.

Governing Body of Radio

Ofcom

Ofcom is the communications regulator.They regulate the TV and radio sectors, fixed line telecoms, mobiles, postal

services, plus the airwaves over which wireless devices operate.They make sure that people in the UK get the best from their communications

services and are protected from scams and sharp practices, while ensuring that competition can thrive.

Ofcom operates under the Communications Act 2003. This detailed Act of Parliament spells out exactly what Ofcom should do – we can do no more or no

less than is spelt out in the Act.The Act says that Ofcom’s general duties should be to further the interests of

citizens and of consumers. Meeting these two duties is at the heart of everything we do.

Accountable to Parliament, we are involved in advising and setting some of the more technical aspects of regulation, implementing and enforcing the law.

Ofcom is funded by fees from industry for regulating broadcasting and communications networks, and grant-in-aid from the Government.

Type- Division

Industry- Mass mediaFounded- 1927

Headquarters- Broadcasting House, London, United KingdomArea served- Worldwide

Key people- Helen Boaden (Director of Audio and Music)Services- Radio broadcasting

Owner- BBCParent- British Broadcasting Corporation

The BBC radio services began in 1922. It was licensed by the British Government through its General Post Office which had original control of the airwaves because they had been interpreted under law as an extension of the Post Office services.

Today radio broadcasting still makes up a large part of the corporation's output and this is still reflected in the title of the BBC's listings magazine called 'Radio Times'.BBC radio has a variety of shows of which will please a whole range of people of every age range and gender. For example BBC Radio 1Xtra’s target audience is

typically pitched to 15-25 year olds.

PrintPrinting is a process for reproducing text and images, usually with ink on

paper e.g. magazines or newspapers. It is often carried out as a large-scale industrial process, and is an essential part of publishing and

transaction printing.

Key Companies in Print

Comics (Iron man, Strange Tales , X-Men

etc.)

Main magazines ( FHM, AnglingTimes, Empire)

Puffin- Part of Penguin Group (The snowman, Meg

on the moon)

Comics (Superman, Batman, The Green Lantin)

Printers of the daily echo etc.

Printers of The Sun, Daily times etc.

Key Jobs In The Print Industry

Copy editors- check written text before it's published in books, journals and websites. They must have a good standard of English

and should be able to make deadlines.

Magazine journalists- research and write news articles and features for a wide variety of publications. They must be interested in people,

places and culture.

Commissioning editor- play a key part in the success of a book publishing company. It is their job to make sure the company stays

profitable by selecting new authors and titles that will sell well.

Art editors- make sure that magazines look good and are easy to read. They need to be creative and should have excellent IT skills.

Governing Body of Print

PCCPCC stands for Press Complaints Commission.

The PCC is an independent self-regulatory body which deals with complaints about

the editorial content of newspapers and magazines (and their websites). We keep

industry standards high by training journalists and editors, and work pro-actively

behind the scenes to prevent harassment and media intrusion. We can provide

pre-publication advice to journalists and the public and have published advice on

dealing with media attention after a death. British Print

The BPIF is the principal business support organisation representing the UK print, printed packaging and graphic communication industry and is one of the country's leading trade associations. We are a not-for-profit-distribution

organisation.

Parent company- Marvel Entertainment, LLC

(The Walt Disney Company)Founded- 1939 (as Timely Comics)

Country of origin- United StatesHeadquarters location- 135 W. 50th Street, New York City

Key people- Axel Alonso, EIC, Dan Buckley, publisher, COO, Stan Lee, former EIC, publisher

Publication types- Comics/See List of Marvel Comics publicationsFiction genres- Crime, horror, mystery, romance, science fiction, war, Western,

superheroesImprints- imprint list

Revenue - US$125.7 million (2007)Awards won- MTV Movie awards-Movie of the Year: The Avengers

Target audience- To be honest marvel doesn’t really have a target audience, anyone who likes comics and superheroes are their audience. The age ranges from young children (about 8+) to the die hard superhero fans, which is from anything

from 15-40.

OnlineOnline advertising, also know as Internet advertising, uses the

Internet to deliver promotional marketing messages to consumers e.g. pop up ads or page ads.

Video sharing site where you can find videos on everything, upload your own and comment on others.

A website where you can find information on a vast range of

topics.

Video sharing site- similar to YouTube.

Social media site- Very interacting way of finding out about peoples lives, and can

gain followers.

Search engine where people can look up anything on the

internet.

Social media site- another way to keep in contact with family and friends and share

things with each other.

Key Jobs In The Online Industry

The role of the Designer is to create the 'look and feel' of an interactive media product. What this actually involves can vary, depending on the size of team the Designer is part of, or the type of company they are working for. The role often overlaps with the producer, especially in more senior positions, or where the Designer is working alone or in a very small team.The Designer must combine creativity with an awareness of the tools and technologies that will be used to build the product, and an understanding of what these can and cannot do.

The role of the Developer is to create an interactive media product. Sometimes this will be according to designs created by someone else (such as a Designer), but other times the Developer may design the product as well. The role generally overlaps with the Designer and Programmer, although the actual amount of design work involved may vary depending on things like the type or size of the organisation the Developer is working for.

Producers are responsible for identifying and specifying an interactive media product’s high-level requirements or purpose, and ensuring that its business objectives and creative vision are understood and maintained by everyone involved in the project. This is a senior, client-facing role that requires combinations of expertise in business, management, content, design and technical disciplines. It has a close relationship with the Project Manager role, but focuses on the project’s creative requirements rather than the mechanics of running it. The two roles are often combined, however. The Producer role also frequently overlaps with that of Information Architect. Interactive media companies usually prefer to keep the Producer role in-house, so this tends to be a permanently employed position. However, there is a shortage of experienced Producers, so freelance and contract opportunities are still available.

Governing Body of Online

There is no official governing body for online as there is such a wide variety of sectors that have to be regulated. Instead, each website

tends to create and abide by their own rules for their users to follow.

Type- Subsidiary of Google, limited liability companyFoundation date- February 14, 2005

Headquarters- 901 Cherry Ave, San Bruno, California, United StatesArea served- Worldwide (except blocked countries)Founder(s)- Steve Chen, Chad Hurley, Jawed Karim

Key people- Salar Kamangar (CEO)Chad Hurley (Advisor)

Industry InternetParent- Independent (2005–2006)

Google (2006–present)Slogan(s)- Broadcast Yourself (2005–2012)

Awards- YouTube host their own awards rather than enter towards winning them. They host the YouTube Music Awards and the YouTube Video Awards.Their target audience- is very wide, literally anyone with a computer or a

device which connects to the internet can use YouTube. It can be monitored by parents if they don’t want them to access specific content, so the

audience is anything from 5+