Twitter for Training Handout

Twitter for Training

Jennifer Tomarchio, CPLP

[email protected]

Mobile: 954-461-5724

Twitter: @JenTomarchio


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Introduction

Join the Revolution

YouTube video: http://youtu.be/0eUeL3n7fDs

Notes:

Poll

Use your Smart phone to text your responses. Or use your mobile device to

respond at http://PollEv.com

Are you a Tweeter?

Are you on Facebook?

Are you on Linkedin?


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What’s In It For You?

This hands-on mini-workshop is designed to provide useful tips for leveraging

Twitter to enhance your learning programs and expand your own learning and

networking opportunities.

Twitter

What are the benefits of using Twitter?

Getting Started on Twitter

• Set up your account – recognizable name

• Brand yourself

o 1 line “bio”

o Website address

o Actual location

o Use a picture…Don’t be an Egg Head!

• Find people to follow

Twitter Tools:

• Hootesuite

• TweetDeck

• www.Tweetchat.com

o to follow hashtag during live chats


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Twitter Glossary

Term Definition

@ The @ sign is used to call out usernames in tweets, like this: Hello @Twitter! It

indicates that the tweet was directed specifically to that user. When a username

is preceded by the @ sign, it becomes a link to that user’s Twitter profile.

Avatar The personal image uploaded to your Twitter profile in the Settings tab of your

account.

Direct Message Also called a “DM” or simply a “message,” these tweets are private—viewable

only by the sender and recipient. Tweets become DMs when they begin with “d

username”—which also specifies who the message is for.

Favorite To “favorite” a tweet means to bookmark it by clicking the yellow star next to

the message. The tweet is then saved underneath your Favorites tab. You can

also favorite via SMS.

#FF The popular hashtag #FF stands for “Follow Friday.” On Fridays Twitter users

often suggest who others should follow by posting tweets with the hashtag #FF.

Handle A user’s “Twitter handle” is the username they have selected and the

accompanying URL, like so:http://twitter.com/username.

Hashtag A word prefaced by the # symbol, marking keywords or topics in a tweet.

The hashtag tool was created organically by Twitter users.

Protected /

Private Accounts

Twitter accounts are public by default. Choosing to protect your account

means that your tweets will only be seen by approved followers, and will

not appear in search.

Reply A tweet posted in reply to another user’s message, usually posted by

clicking the “reply” button next to their tweet in your timeline. These

tweets always begin with @username.

Retweet (noun) A tweet by another user which has been forwarded by someone you

follow. Retweets are often used to spread news or share valuable

findings on Twitter.

Retweet (verb) To retweet, retweeting, retweeted. The act of forwarding another user’s

tweet to all of your followers.

RT Abbreviated version of “retweet.” RT is placed before the retweeted text

when users manually retweet a message. See also Retweet.

Trending Topic A keyword or hashtag algorithmically determined to be one of the most

popular on Twitter at the moment.

Tweet (noun) A message posted on Twitter containing 140 characters or fewer.

Tweet (verb) Tweet, tweeting, tweeted. The act of posting a message, often called a

“tweet,” on Twitter.

URL Shortener URL shorteners are used to turn long URLs into shorter URLs. Shortening

services can be found online.

Username Also known as a Twitter handle. Usernames must be unique and contain

fewer than 15 characters. Your username identifies you in replies and

mentions.


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Tweet Chats

• To find a chat: http://bit.ly/ChatSched

• Check out: #CPLPTtalk; #lrnchat; #elearnchat; #astdchapters

• Use www.tweetchat.com

Notes:

Twitter Voting

Resource:

http://www.sapweb20.com/blog/powerpoint-twitter-tools/instructions

Notes:


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Grow a Great Following

1. Look for people you already know

2. Display Tweets on your web page

3. Offer something to followers / WIIFM

4. Join a “conversation”

5. Integrate your social networks

6. Add Social Media links in email signature

Learn more:

7 Twitter Strategies for Growing a Great Following http://t.co/awf0hDEa

5 Tips to Build a Powerful Network: http://t.co/B8vvg609

Notes:


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Tools /Apps

• Tweetdeck (http://www.tweetchat.com)

• Hootsuite (http://www.hootsuite.com)

• Tweetchat (http://www.tweetchat.com)

• SAP (http://www.sapweb20.com/blog/powerpoint-twitter-tools/)

The Backchannel

• Poll Participants

• Ask Questions

• Check for understanding

• Distribute information

• Watch for Q & A

• Resource:

The Backchannel: How Audiences are Using Twitter and Social Media and

Changing Presentations Forever by Cliff Atkinson

http://tinyurl.com/d4pubwz

Notes:


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Marketing Planner

Blog 1 – 2x/month:

• Examples: conference or other learning event summaries.

Author: Topic:

Author: Topic:

Twitter Post Ideas:

• Session / event info:

date/time/topic/registration

info

•

• Topic/Speaker/registration info

• Blog posts (use Twitterfeed to

do this automatically)

• Key fact or statistic about

monthly program topic,

registration info

• Link to speaker’s blog, website,

registration info

• Last call for registrations

• Tweets during programs

(photos, data nuggets)

• RT to Chapter members, NAC,

ASTDChapters, ASTD

My other Twitter post ideas:

LinkedIn:

• Discussions (Create 1/week – can tie in to program topic)

• Monthly program events posted

Facebook:

• Monthly program events posted

• YouTube video clips from events

• Photos from every event

• Blog link

• Media Releases about events (post in Notes)


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Twitter Session Prep Worksheet

Date: Time:

Topic:

Registration Link:

Speaker’s website:

Speaker’s Blog:

Key facts/statistics/attention grabbers from session:

Tweet Moderator: Twitter Username:

Hashtag for session: Other Hashtags:

Slide # Tweet


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During the Session

• Let the audience know that you plan to use the backchannel in your

session

• Provide hashtag and username(s)

• Encourage them to tweet as a way to share their ideas/insights with the

group

• Questions can be tweeted as they arise

• Moderator can verbalize these are answer if they are SME

Notes:

Post Session

• Answer any unanswered questions in the Twitter stream

• Post a summary of key points /additional resources, link to a blog or

website

• Archive the tweets: http://www.tweetdoc.org/

• Continue conversations with those on Twitter

Notes:


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Resources:

Source: © 2011 Twitter. More at www.support.twitter.com.

http://davidkelly.me/2011/07/whats-twitter-chat/

Intro to Twitter: http://www.youtube.com/user/HRBartender#p/u/8/Hj4uWSAVd9o

Twitter Account Set-

Up: http://www.youtube.com/user/HRBartender#p/u/7/CNEuqNnBbqo

Twitter Profile: http://www.youtube.com/user/HRBartender#p/u/6/6prP28vUSeI

How to Find Twitter

Followers: http://www.youtube.com/user/HRBartender#p/u/7/4aoNsSzZJdo

Twitter Mobile Apps: http://www.youtube.com/user/HRBartender#p/u/6/5VwtESCMCLc

Education

Twitter for Training Handout